Salesforce Marketing Cloud vs Zoho Marketing comparison

Salesforce and Zoho are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while Zoho is ranked #47. Additionally, 98% of Salesforce users are willing to recommend the solution.

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

Zoho Marketing

31 Views
31 Comparison Views

Salesforce Marketing Cloud

Zoho Marketing

Comparison Buyer's Guide

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Executive SummaryUpdated on Aug 17, 2025

Salesforce Marketing Cloud and Zoho Marketing compete in digital marketing automation. Salesforce leads with robust analytics and scalable solutions suitable for large enterprises, while Zoho is favored for its affordability and integrated applications supporting small to midsize businesses.

Features: Salesforce Marketing Cloud features advanced analytics, detailed customer journey mapping, and seamless integration with other Salesforce products. Zoho Marketing includes email marketing, social media management, and CRM integration, providing a comprehensive suite for users.

Ease of Deployment and Customer Service: Salesforce's deployment is complex, often needing IT involvement, while customer service is robust but premium-tier. Zoho offers a simpler deployment model with faster implementation and accessible customer service, ideal for businesses without extensive IT resources.

Pricing and ROI: Salesforce Marketing Cloud has a higher setup cost, justified by advanced features with high ROI for large businesses. Zoho Marketing offers a cost-effective setup with quicker ROI, appealing to cost-sensitive businesses, emphasizing budget-friendly solutions with solid returns.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Zoho Marketing

Ranking in Marketing Automation

47th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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Comparisons

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

More Salesforce Marketing Cloud Competitors

No data available

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

August 2025

Download Zoho Marketing product report

Also Known As

ExactTarget

No data available

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Zoho Marketing offers a comprehensive platform for businesses to streamline and enhance their marketing efforts by leveraging various tools and features to improve audience engagement and conversion rates.

Designed for businesses seeking an integrated approach to marketing, Zoho Marketing provides tools that enable targeted campaigns, analytics, and automation. It is known for its capabilities in creating personalized experiences that help businesses reach their marketing goals and gain deeper insights into their audience's behavior.

What are the key features of Zoho Marketing?

Email Marketing: Craft and send personalized emails with ease.
SMS Campaigns: Engage audiences via SMS for quick interactions.
Social Media Integration: Manage all social channels from one platform.
Marketing Automation: Automate repetitive tasks for efficiency.
Analytics and Reporting: Gain deep insights through comprehensive analytics.

What benefits and ROI should users consider?

Enhanced Engagement: Increase interaction with detailed insights.
Improved Campaign Efficiency: Save time with automation features.
Higher Conversion Rates: Drive more sales with targeted marketing.
Cost-Effective: Consolidate tools and reduce overall marketing spend.
Scalability: Easily adjust to growing business needs.

In industries such as retail and technology, Zoho Marketing is implemented to personalize customer engagement strategies, allowing for effective segmentation and targeted communication. This adaptability ensures that companies can align their marketing initiatives with specific market demands, driving success and growth.

Zoho

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Information Not Available

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