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Salesforce Einstein Analytics vs Tungsten Insight comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
40th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (12th)
 

Mindshare comparison

As of October 2026, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.2%, up from 1.0% compared to the previous year. The mindshare of Tungsten Insight is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Salesforce Einstein Analytics1.2%
Tungsten Insight0.6%
Other98.2%
BI (Business Intelligence) Tools
 

Featured Reviews

Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
reviewer2005506 - PeerSpot reviewer
Major Account Manager at a computer software company with 51-200 employees
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."
"he most valuable feature of the solution is its ease of use."
"The insights it provides about customers are valuable; we get insights about the market, what they are doing, and what they're planning, and it is a comprehensive solution with everything in it so I can easily find what I need."
"The ability to put together a very interactive dashboard with a very good, graphical presentation has been very helpful."
"We have found the scalability to be very good."
"Transparency is the most valuable feature of this solution."
"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."
"It is by far the best CRM solution that we have in the market right now."
"The solution is easy to manage, very easy to scan and archive documents, and after digitizing it is very easy to reach archived documents."
"The initial setup is straightforward."
"The designer and workspace tools in Kofax Insight are good, providing the ability to design applications directly and read various types of PDF images, handwritten files and cheques, transferring the data from these images into the database and making it accessible on mobile and computer devices."
"You can easily customize reporting to pull the fields that interest you."
"Based on my experience, it's been a very, very good product, a very powerful insight analytics or business KPI-type tool that provides a very good data-based review of intelligent document processing and allows clients to develop their own reliable, customized reports."
"It provides the ability to design applications directly."
 

Cons

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
"The product must be more transparent."
"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."
"Better pricing would make it available to more users and we would likely use it more broadly within the organization."
"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."
"Support: Very less support now."
"Salesforce is working very rigorously on improvements with each release."
"There are many things that have to be improved."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"The initial setup is complex and would be difficult to carry out without any training."
"The solution is not cheap. It is a bit pricey, and therefore more suited towards larger companies."
"It would be ideal if there were some standard forms that could be customized."
"The reporting and internal integration systems could be improved by making them more user-friendly."
 

Pricing and Cost Advice

"I rate the solution's pricing a seven out of ten."
"The solution is expensive."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
16%
Financial Services Firm
12%
Outsourcing Company
9%
Comms Service Provider
8%
Construction Company
17%
Comms Service Provider
12%
Outsourcing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
No data available
 

Questions from the Community

What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
What advice do you have for others considering Salesforce Einstein Analytics?
We use portions of Teams if I am not wrong, though it is managed by a different team and we do not use it much. On a scale of one to 100, I would say at least 70 to 80. I rate Salesforce Einstein A...
Ask a question
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Also Known As

Einstein Analytics, Salesforce Wave Analytics
Kofax Insight
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Salesforce Einstein Analytics vs. Tungsten Insight and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.