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Qlik Sense vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qlik Sense
Ranking in AI Data Analysis
16th
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Data Visualization (4th), Embedded BI (2nd)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.0
Number of Reviews
13
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of Qlik Sense is 0.5%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Market Share Distribution
ProductMarket Share (%)
ZoomInfo0.4%
Qlik Sense0.5%
Other99.1%
AI Data Analysis
 

Featured Reviews

SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.
Daniel Mitchell - PeerSpot reviewer
Manager at PeerSpot
Integration with professional networks has optimized contact sourcing and outreach strategies
The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can easily and quickly deploy new dashboards that reach a wide audience and any changes get reflected almost instantaneously for the users."
"Qlik Sense makes it very easy to build interactive presentations for meetings."
"The integration with R & Python for predictive modeling, and possibly machine learning in the future, is very valuable."
"We were able to identify easy things, such as when a contract was loaded incorrectly."
"The self-service capabilities that Qlik Sense offers are significant."
"This tool not only allows for consumption of the data in a visual way, but also allows the user to modify the question to get new answers."
"The product has many great features like easy and fast implementation, flexible data loading, and in-memory processing, but the Set Analysis is what I think is the most valuable. It makes the product very powerful."
"Qlik offers you all the features needed to extract the raw data from the source systems including an ETL layer to transform the data and to connect the multiple data sources into one data model, easy data sharing, security and scaling features, dashboards, and report functionality to share your data with your end-users."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"The overall product is fantastic and it serves its purpose."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The tool is easily accessible."
"It is a stable product."
"The solution saves us time and money."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
 

Cons

"Possibly offering some more basic, simpler templates."
"There is an inability to effectively manage (pre)caching (scheduling, assigning for respective user groups, etc), especially without community extensions or uour own development."
"A valuable improvement for this solution would be the enabling of us to host dashboards for our customers."
"There is no downside."
"I would like to see more types of visual elements and better configuration options for additional flexibility when developing charts."
"Qlik Sense could include additional features for data preparation and integration, making it easier for users to clean, transform, and integrate data from various sources."
"Qlik application automation needs additional work and features."
"They need to make security rules to access applications and data security easier and customizable."
"We face difficulty while collecting data from small companies."
"The team should look into enriching their database, especially for the European and Middle East region."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The pricing is way too high."
"Most of the time the information is old."
"The product's setup process could be easy to understand for new users."
"A data cleanup feature within the admin tool would be helpful."
"The implementation process must be improved."
 

Pricing and Cost Advice

"It is a little expensive for the Italian market. Normally, Qlik Sense has two types and costs. The medium cost is around 700 euros per year."
"Costs are a little high on the license/token side. However, if you look at the TCO, it is not too bad, particularly against Power BI."
"Qlik Sense pricing and licensing is like that of QlikView. It's on the high side for a small company, but it’s competitive among its peers. Use of licenses (referred to as tokens) is a bit confusing. There is a login access pass for infrequent or anonymous access."
"The product is expensive compared to one of its competitors."
"For on-premise enterprise users, a number of additional features come at a premium cost."
"Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
"Licensing can start to get expensive, but compared to other tools in this space it is about average."
"I'm not able to reveal the licensing cost for Qlik Sense, but because it was a huge deal, the cost was less than the usual cost. The license wasn't that costly. It was the infrastructure that was very costly."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
8%
Financial Services Firm
21%
Computer Software Company
12%
Outsourcing Company
10%
Transportation Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise87
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise11
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
What is your experience regarding pricing and costs for ZoomInfo?
Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.
What needs improvement with ZoomInfo?
ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...
 

Comparisons

 

Also Known As

QlikSense, Qlik Analytics Platform
RingLead
 

Overview

 

Sample Customers

Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Qlik Sense vs. ZoomInfo and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.