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Optimove vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Optimove
Ranking in Marketing Automation
19th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (12th)
SAS Marketing Automation
Ranking in Marketing Automation
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of Optimove is 1.6%, up from 0.9% compared to the previous year. The mindshare of SAS Marketing Automation is 1.9%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Use Optimove?
Share your opinion
Trini Olivan - PeerSpot reviewer
It's good at visualizing large amounts of data
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.
report
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
25%
Computer Software Company
21%
Comms Service Provider
15%
University
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Also Known As

No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Optimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.
Staples
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: April 2025.
850,747 professionals have used our research since 2012.