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Microsoft Power BI vs Salesforce Einstein Analytics vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Microsoft Power BI is 14.5%, down from 21.9% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.0%, down from 1.5% compared to the previous year. The mindshare of Tungsten Insight is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI14.5%
Salesforce Einstein Analytics1.0%
Tungsten Insight0.4%
Other84.1%
BI (Business Intelligence) Tools
 

Featured Reviews

Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What's most valuable in this tool is that it gives its users detailed error messages. It's a very stable data analytics tool, and it offers good scalability."
"What I like most is that I can do everything in Power BI that I can do in Excel."
"The best feature for me is Power Query. I know that probably sounds strange, but you can't do too much with visuals and reports if the backend stuff is horribly dirty and just bad. But for me, that is absolutely fantastic. I can load the data and do the transformation and be able to load it in a useful way. There are tons of connections, which is absolutely fantastic as well. It's been fairly easy, and it's intuitive."
"It ingegrates nicely with Office 365."
"It is a little easier at buildings charts and graphs than Tableau."
"The stability is good."
"It is quite easy to use and it helps me to achieve the projects that I've been assigned."
"The DAX coding language is good for creating formulae."
"Transparency is the most valuable feature of this solution."
"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."
"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."
"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."
"There is definitely a lot of ROI in it."
"The out-of-the-box features are good for companies that want to try analytics and data science interventions."
"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."
"It is a comprehensive solution. It has everything in it. I can easily find what I need."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
 

Cons

"The upgrade process could be improved."
"Anything they can do to improve enterprise collaboration is going to help people get set up and utilize the solution."
"I would like to be able to use SQL properly within the reports and allow multiple people to work on the same report at the same time. If one person is working on it, then it causes issues for anyone else wanting to make reports."
"The default parameters of the prompt could be improved by including a dynamic option."
"You need to purchase upgraded support separately."
"Lacks the ability to copy data from BI into PowerPoint."
"The performance of Microsoft BI could improve for large datasets and it would be beneficial to have more visualization features."
"Areas of Power BI that could be improved are the learning curve for developers who come from non-technical backgrounds."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
"The product must be more transparent."
"If a user leaves your organization, you shouldn't lose the visibility of all of the records."
"There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language."
"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."
"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."
"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."
"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."
"The initial setup is complex and would be difficult to carry out without any training."
"It would be ideal if there were some standard forms that could be customized."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
 

Pricing and Cost Advice

"We pay on a monthly basis which is approximately $10 per user on the Microsoft Power BI Pro license. At the moment we are still down at 400 users, but once we reach 500 users, we will move to the premium edition. The premium is $5,000 for unlimited users. Currently, with the 40 users, the cost is roughly $500."
"We are end-users, and we don't take care of the prices and accounting. We get a product and pay the fee to our internal service provider, but its price should be reasonable. Otherwise, they wouldn't have bought it."
"It is free."
"Microsoft Power BI has reasonable pricing."
"No comment on pricing."
"The Report Server is pretty expensive on-premise. But as long companies are happy to use the cloud version, that's very cost effective."
"The pricing is good. It's pretty competitive because I have worked on a few other tools as well, and Power BI is on the cheaper side."
"Pricing is a big advantage that Power BI has over Tableau. Power BI is three or four times cheaper than Tableau. For my personal use, I will definitely prefer a $20 monthly fee of Power BI rather than a $70 monthly fee of Tableau. If you pay altogether for Power BI, they give you a discount, whereas, with Tableau, there is no discount. There are three versions of Power BI: Free, Pro, and Premium. The Premium version comes with a lot of things. There is no extra or hidden fee. You pay every month, and the software is with you. If you upgrade, there will be some extra charges."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"The solution is expensive."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"I rate the solution's pricing a seven out of ten."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
Information not available
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
Government
9%
Financial Services Firm
14%
Computer Software Company
14%
Manufacturing Company
9%
University
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
No data available
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into ...
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Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Einstein Analytics, Salesforce Wave Analytics
Kofax Insight
 

Overview

 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
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