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Microsoft Entra External ID vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.6
Users faced challenges with Microsoft Entra External ID but saved costs and time compared to traditional, on-premises solutions.
Sentiment score
5.8
Omada Identity reduces costs and improves security through automation, rapid implementation, and effective account management despite minor issues.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Associate Director Automation at Dubai Holding
Companies can leverage it for setting up external identities without needing to develop their own solutions.
Lead Enterprise Architect at DigyCorp
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
Network Security Administrator at a retailer with 51-200 employees
Omada Identity has definitely helped us save time when provisioning access for various identities.
Senior Developer at Guidewire Limited
 

Customer Service

Sentiment score
4.6
Microsoft Entra External ID support varies; response times, documentation, and regional differences affect user satisfaction and solution accessibility.
Sentiment score
6.6
Omada Identity's customer service is mixed, with quick responses praised but delays and outdated documentation criticized. Improvements ongoing.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
Consultant at Artifield
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
Sales Manager - Program Manger at Altitudo srl
The documentation is very thorough, reducing the need for support.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
The vendor support needs improvement because we have reported serious incidents that remain unresolved.
Lead Cyber Security Architect at Ernst & Young
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
Manager at a manufacturing company with 5,001-10,000 employees
first-level support lacks expertise
Identity Access Management (IAM) Engineer at Draexlmaier
 

Scalability Issues

Sentiment score
6.0
Microsoft Entra External ID offers scalable security for large enterprises, with distinct policies and strong performance despite some latency issues.
Sentiment score
7.7
Omada Identity offers excellent scalability and integration, efficiently adapting to organizational needs with high user satisfaction despite speed concerns.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
Consultant at Artifield
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Director at iicon ltd
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
Lead Enterprise Architect at DigyCorp
The scalability of Omada Identity is excellent; they offer flexible pricing for licenses, accommodating both full accounts and lighter identities, which makes it truly scalable.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Stability Issues

Sentiment score
4.8
Microsoft Entra External ID is highly stable, reliable, and smooth, with minor rare issues, and positive user feedback.
Sentiment score
7.5
Omada Identity is stable but faces challenges in audits and integrations, with users desiring better bug support and communication.
I'd rate the stability of the Microsoft Entra External ID as a 10.
Director of Technology at a hospitality company with 51-200 employees
The stability of this solution is very good.
Associate Director Automation at Dubai Holding
I have not encountered any stability issues with Microsoft Entra External ID.
Lead Enterprise Architect at DigyCorp
In terms of stability, I rate Omada Identity a nine out of ten.
Identity Access Management (IAM) Engineer at Draexlmaier
We have experienced too many unexpected errors on a daily basis.
Lead Cyber Security Architect at Ernst & Young
I would rate the stability as having no downtime.
Senior Developer at Guidewire Limited
 

Room For Improvement

Microsoft Entra External ID needs improved support, integration, pricing, security, UI, and customization for medium-sized businesses.
Omada Identity needs interface updates, better scalability, improved documentation, and enhanced performance for a more efficient user experience.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Sales Manager - Program Manger at Altitudo srl
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Consultant at Artifield
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
Cloud Security Consultant at a manufacturing company with 10,001+ employees
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
Manager at a manufacturing company with 5,001-10,000 employees
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes.
Identity Access Management (IAM) Engineer at Draexlmaier
The deployment of Omada Identity is complex; the product is not brilliantly documented.
Lead Cyber Security Architect at Ernst & Young
 

Setup Cost

Microsoft Entra External ID pricing is complex, potentially costly, but scalable, benefiting from Azure expertise and existing subscriptions.
Enterprise buyers find Omada Identity competitively priced on-premise, but costly in the cloud, with negotiable licensing and setup.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Associate Director Automation at Dubai Holding
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
Director at iicon ltd
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
Lead Enterprise Architect at DigyCorp
They are lower than some of their competitors.
Manager at a manufacturing company with 5,001-10,000 employees
the product itself is said to have a good price, although the support can be expensive.
Identity Access Management (IAM) Engineer at Draexlmaier
 

Valuable Features

Microsoft Entra External ID enhances security, management, and user experience through integration, single sign-on, and adaptive authentication features.
Omada Identity enhances security with governance, automation, integration, and user-friendly interfaces, streamlining identity management and administrative tasks.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
Director at iicon ltd
EID unifies workforce users with external business partners, which is a very strong feature.
Consultant at Artifield
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
Manager, Identity & Access Management at a financial services firm with 10,001+ employees
Omada Identity helps automate reviews of access requests and reroutes them to appropriate people, which is what it should do; it really assists in reducing the workload time.
Identity Access Management (IAM) Engineer at Draexlmaier
Technically, the product does everything one would expect from an identity and access management platform.
Manager at a manufacturing company with 5,001-10,000 employees
Omada Identity solution is that it covers most of the concepts of IGA.
Senior Developer at Guidewire Limited
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
8th
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
7.6
Reviews Sentiment
5.5
Number of Reviews
16
Ranking in other categories
Microsoft Security Suite (19th)
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra External ID is 2.2%, up from 1.9% compared to the previous year. The mindshare of Omada Identity is 2.4%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Omada Identity2.4%
Microsoft Entra External ID2.2%
Other95.4%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Lars Henrik Jensen - PeerSpot reviewer
Lead Cyber Security Architect at Ernst & Young
Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes
The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
12%
Manufacturing Company
10%
Retailer
6%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise42
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
I'm not fully aware of the pricing details, which are managed by higher management; however, the product itself is said to have a good price, although the support can be expensive.
What needs improvement with Omada Identity Cloud?
There is room for improvement in Omada Identity, primarily in customization for administrators; many custom tasks require contacting providers even for simple changes. We need more hands-on customi...
 

Also Known As

Azure Active Directory External Identities
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Information Not Available
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Microsoft Entra External ID vs. Omada Identity and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.