All Microsoft applications, whether database or analytics, are a little costlier compared to Google products, and this is a barrier that needs to be crossed so that all its applications become more affordable. For example, startups typically go for free tools. Microsoft should offer these products for free to startups or perhaps free for the first year or two years, so that startups can use these applications, and once they grow bigger and have larger revenue, they can purchase it at a reasonable cost. All Microsoft tools need to cut down on their price and have a better strategy around pricing for the masses. If you sell only to ten customers, your revenue is lesser, but if you give something for free to some customers, two years down the line they will purchase it. Microsoft Azure DocumentDB still needs the ability to connect to other analytics easily without any additional integrator. For example, if I can connect to Google Analytics or other analytics that are not Microsoft tools using this database, that would be a good source of revenue. If I have already purchased Google Analytics in my company and I need a database, and Microsoft Azure DocumentDB can very easily connect or integrate to my Google Analytics, I would not have to think twice. Cross-company application connectivity is something that needs to be worked on.
