Looker vs Tableau Enterprise vs Zoho Analytics comparison

Google and Salesforce are both solutions in the Embedded BI category. Google is ranked #6 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.3. Google holds a 8.3% mindshare in EBT, compared to Salesforce’s 29.1% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Looker

Read 19 Looker reviews

3,046 Views
1,005 Comparison Views

80% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,689 Views
2,953 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

1,133 Views
329 Comparison Views

96% willing to recommend

Looker

Tableau Enterprise

Zoho Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker, Tableau Enterprise, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: July 2025).

Buyer's Guide

Embedded BI

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of August 2025, in the Embedded BI category, the mindshare of Looker is 8.3%, down from 11.7% compared to the previous year. The mindshare of Tableau Enterprise is 29.1%, down from 33.7% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Helps to analyze past performance and conduct company performance reviews

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to use."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"From a developer's perspective, the way the functionality's being handled is great."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

"We can centralize all our data models."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"With Looker, I have experienced benefits in terms of usability and shareability."

More Looker pros

"There is a lot of APIs available, which means that Tableau can be customized to a large extent."

"The data blending capabilities is a huge factor for our team."

"The data visualization piece is most valuable. We do ad-hoc analysis or one-time shot things, but there are things that we have to track every single day. When our management and our customers want to see how things are changing, the dashboarding provides that information. Tableau is key in providing that data on a refresh basis. We use a data blending tool that pumps the data into Tableau, and we just schedule it to run every single day. So, the automation of the data and being able to present it to people who are interested are the most valuable features."

"Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice."

"The Web Editing capabilities allow us to grant end users enough capabilities for them to do self-serve discovery without the added cost of needing to get everyone desktop licenses."

"The initial setup is quick and easy and you don't need special outside assistance to set everything up."

"The ease of presenting findings is very helpful."

"The solution helps users create dashboards and analyze data without relying on IT or product teams."

More Tableau Enterprise pros

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"The front end of this solution including the graph generation using SQL has been most useful."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"It's a very strong analytics tool."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"The tool's most valuable feature is its dashboard."

More Zoho Analytics pros

Cons

"The visualization capability of the product is limited."

"The product does not have documented material."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"It needs to be more user-friendly."

"The integration with different databases must be improved."

"Integrations with other BI tools could be better."

"Stability needs improvement."

"The architecture should be improved to better handle the data."

"The product's features for cloud integration need improvement."

"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it."

"With performance tuning, it generates a pretty complex query when it is not required."

"They need to improve the icons and the filters, because they look too old, resembling Excel from 1997."

"Tableau is difficult to scale because of the cost, which makes it difficult to scale."

"The interface can be improved, in part because there is no indication that something is running or that it's processing."

"Could have more integrations with different platforms."

More Tableau Enterprise cons

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"There should be more types of graphics available for use in the reports."

"The navigation on the interface is not intuitive."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"It would be great to have more user input fields which can be used on dashboards."

"This solution does not support manufacturing facilities."

"The platform's pricing needs improvement."

"The solution does not provide call center facilities for customer support."

More Zoho Analytics cons

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

"I downloaded the solution online for free."

"For our organization, the cost hasn't been an issue."

"This license is on a yearly basis."

"The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license."

"ROI is very high, but it requires a data preparation/blending tool."

"The product's price is relatively inexpensive and manageable for enterprise-level companies."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing for Tableau is the same as the other products in the market."

More Tableau Enterprise pricing and cost advice

"I don't feel that price is an issue for this product."

"This solution is reasonable as far as pricing is concerned."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"For one license the pricing is about $35 a user."

"The product is expensive."

"The pricing is okay. It is fair compared to the market."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"The product's licensing is reasonable."

More Zoho Analytics pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

13%

Retailer

Manufacturing Company

Financial Services Firm

16%

Manufacturing Company

10%

Computer Software Company

10%

University

Computer Software Company

14%

Non Profit

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data ...

See all answers

Comparisons

Databricks vs Looker

Compared 17% of the time

Microsoft Power BI vs Looker

Compared 11% of the time

Qlik Sense vs Looker

Compared 10% of the time

IBM Cognos vs Looker

Compared 7% of the time

Amazon QuickSight vs Looker

Compared 6% of the time

More Looker Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 18% of the time

Domo vs Tableau Enterprise

Compared 9% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Microsoft Power BI vs Zoho Analytics

Compared 27% of the time

Apache Superset vs Zoho Analytics

Compared 14% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Profitbase InFront vs Zoho Analytics

Compared 10% of the time

QlikView vs Zoho Analytics

Compared 9% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker

August 2025

Download Looker product report

Buyer's Guide

Tableau Enterprise

July 2025

Download Tableau Enterprise product report

Buyer's Guide

Zoho Analytics

July 2025

Download Zoho Analytics product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: July 2025.

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