Looker vs Tableau Enterprise vs Zoho Analytics comparison

Google and Salesforce are both solutions in the Embedded BI category. Google is ranked #6 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.3. Google holds a 8.3% mindshare in EBT, compared to Salesforce’s 29.1% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Looker

Read 19 Looker reviews

3,046 Views
1,005 Comparison Views

80% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,689 Views
2,953 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

1,133 Views
329 Comparison Views

96% willing to recommend

Looker

Tableau Enterprise

Zoho Analytics

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Looker, Tableau Enterprise, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: July 2025).

Buyer's Guide

Embedded BI

July 2025

Download the complete report

Helped 865,164 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of August 2025, in the Embedded BI category, the mindshare of Looker is 8.3%, down from 11.7% compared to the previous year. The mindshare of Tableau Enterprise is 29.1%, down from 33.7% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Helps to analyze past performance and conduct company performance reviews

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"From a developer's perspective, the way the functionality's being handled is great."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"The product is easy to use."

"With Looker, I have experienced benefits in terms of usability and shareability."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

More Looker pros

"You are able to see and follow trends."

"The solution deployment was straightforward."

"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."

"Analysis is now more visual than in the past."

"The most valuable feature is the interface, which is user-friendly and intuitive."

"The initial setup is quick and easy and you don't need special outside assistance to set everything up."

"Tableau is easy to use compared to some other solutions, such as Excel."

"It is so easy to do a lot of things. There is a lot of flexibility and creativity in this product. In other products, you don't have this flexibility."

More Tableau Enterprise pros

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"The initial setup is straightforward."

"The solution’s dashboard is very good."

"The data source is the most valuable feature as it can perform any function."

"The tool's most valuable feature is its dashboard."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

More Zoho Analytics pros

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The product does not have documented material."

"It needs to be more user-friendly."

"Integrations with other BI tools could be better."

"The visualization capability of the product is limited."

"Stability needs improvement."

"The integration with different databases must be improved."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"They need a write-back; that is what is missing. If they get the write back to the database, they will be fully automated, but for the time being, they are not."

"Creating empty extracts is not easy."

"Include forecasting on table calculation fields."

"An area needing improvement involves the complexity of the product should you need to alter a lot of parameters. If you have technical servers, much interface, different providers and more serious processes, that will be time consuming."

"Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau."

"It needs a little bit more advanced modeling. I would like to see functionality like Cognos has in the Framework Manager."

"The process of embedding the dashboards on external portals and websites could be improved."

"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."

More Tableau Enterprise cons

"The solution does not provide call center facilities for customer support."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"The navigation on the interface is not intuitive."

"The hourly pricing needs improvement."

"The tool needs to improve analysis and add more features."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"This solution does not support manufacturing facilities."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

More Zoho Analytics cons

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"For our organization, the cost hasn't been an issue."

"The cost is high."

"There is a license for this solution and we pay on an annual basis."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license."

"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

More Tableau Enterprise pricing and cost advice

"I don't feel that price is an issue for this product."

"For one license the pricing is about $35 a user."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"This solution is reasonable as far as pricing is concerned."

"The product's licensing is reasonable."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"The tool's pricing is similar to other Zoho applications and is affordable."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.

See recommendations

865,164 professionals have used our research since 2012.

Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

13%

Retailer

Manufacturing Company

Financial Services Firm

16%

Manufacturing Company

10%

Computer Software Company

10%

University

Computer Software Company

14%

Non Profit

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data ...

See all answers

Comparisons

Databricks vs Looker

Compared 17% of the time

Microsoft Power BI vs Looker

Compared 11% of the time

Qlik Sense vs Looker

Compared 10% of the time

IBM Cognos vs Looker

Compared 7% of the time

Amazon QuickSight vs Looker

Compared 6% of the time

More Looker Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 18% of the time

Domo vs Tableau Enterprise

Compared 9% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Microsoft Power BI vs Zoho Analytics

Compared 27% of the time

Apache Superset vs Zoho Analytics

Compared 14% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Profitbase InFront vs Zoho Analytics

Compared 10% of the time

QlikView vs Zoho Analytics

Compared 9% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker

August 2025

Download Looker product report

Buyer's Guide

Tableau Enterprise

July 2025

Download Tableau Enterprise product report

Buyer's Guide

Zoho Analytics

July 2025

Download Zoho Analytics product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: July 2025.

DOWNLOAD NOW

865,164 professionals have used our research since 2012.