Looker Studio vs QlikView vs Tableau comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Qlik is ranked #5 with an average rating of 8.3. Google holds a 2.7% mindshare in RT, compared to Qlik’s 3.4% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

QlikView

Read 161 QlikView reviews

1,651 Views
1,454 Comparison Views

92% willing to recommend

Tableau

Read 303 Tableau reviews

12,019 Views
10,093 Comparison Views

89% willing to recommend

Looker Studio

QlikView

Tableau

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio, QlikView, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: April 2025).

Buyer's Guide

Reporting

April 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of May 2025, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.6% compared to the previous year. The mindshare of QlikView is 3.4%, up from 3.3% compared to the previous year. The mindshare of Tableau is 22.2%, down from 23.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Arjun Meda

Assistant Vice President at HSBC India

Useful for data visualization and business intelligence

Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.

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Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Real-time data connection enhances workflow and decision-making process

An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase is very simple."

"The solution is free so that is a good feature."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to design complex data models and equations."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"I find it favorable regarding speed of development, ease of building, and flexibility."

More Looker Studio pros

"I had the option to prepare data myself instead of always having to depend on the data team."

"The initial setup is straightforward."

"This is a very cool application with endless options of creativity and visuals."

"This solution has simplified getting to and understanding our data, no matter where it is housed."

"It excels in supporting database connections and various database types."

"Once you open it up, you see everything that you can do."

"The initial setup is not very complex."

"The platform's most valuable feature is its associative data model. It allows me to discover hidden data and gain insights that are not immediately visible."

More QlikView pros

"Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us."

"Tableau is easy to use."

"The solution allows for the possibility for end-users to do their own reporting."

"You can create attractive dashboards that inform users using Tableau."

"The most valuable feature is the drag and drop, then the simplicity to build dashboards which allows us to provide more usable data to our customers."

"Better interaction and less time spent with end users."

"Tableau is a fantastic tool that provides impressive dashboards and customized reports."

"It gives us a new dimension to the way that we analyse our data."

More Tableau pros

Cons

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Panels are not as easy to use as other data extraction UIs."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

More Looker Studio cons

"Syntax editor needs some work, it's frustrating to have valid syntax being flagged as incorrect."

"The solution should be mobile-responsive. It should also include drag-and-drop and slice-and-dice features."

"It is really old. We are moving towards converting everything into a Power BI environment. We want to have a self-service type of BI environment where different levels of users in organizations can log onto a portal and retrieve the data they need or get the necessary insights for decision-making that's important for them or their business unit. They have built a new version of QlikView called QlikSense, which probably competes with newer BI tools, such as Power BI, but they are far behind. That's why we are moving towards a newer tool that's easier to use and has more visualizations to represent the data."

"They could improve the update time."

"Needs improvement with UI transparency."

"Error handling."

"QlikView lacks self-service capabilities, which means users depend on the IT team to make changes."

"Sometimes, dealing with complex reports requires more effort, which could be really improved."

More QlikView cons

"Formatting controls could use some improvement."

"Its price should be improved. Its price is much higher than Power BI and QlikView. Programming is not easy on Tableau. For programming, you have to have a separate model. They should include programming directly on the web portion of the Tableau desktop so that people can write Python or JavaScript code for customizations instead of using a different model. Currently, Tableau Data Prep is a separate application that you have to purchase. It would be helpful if they can include Tableau Data Prep and programming languages such as R, Python in the next version. Tableau Public, which is a community version, doesn't allow you to save your work on your desktop. They should allow it. Currently, you can only upload it in the community."

"Include forecasting on table calculation fields."

"If you wanted to create something without making it an extra column in the data set, you can't just rename it to a more user-friendly short name."

"Whenever it comes to specialized visualization, Tableau is an absolute failure."

"Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau."

"We did have issues with Tableau 10.1 server with the brokers failing on heavy load but since moving to 10.2, then to 10.3, this issue seems to have been resolved and the environment is now quite stable."

"I would like the solution to have certain features allowing the delivery of reports to the email."

More Tableau cons

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"The solution is free but the Google Looker is expensive."

"It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."

"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."

"I rate the product's pricing a three out of ten."

"QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."

"Qlik is fairly high in terms of pricing."

"It is not very expensive. I think it it is on par with other similar products on the market."

"The pricing is too high compared to the other solutions on the market."

"Pricing is a bit too high and I think licenses should be unlimited."

More QlikView pricing and cost advice

"Tableau's licensing is pretty straightforward and simple."

"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."

"Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."

"I'm using Tableau Public, which is free."

"The price is definitely a point because smaller firms don't use Tableau as it's an expensive tool."

"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."

"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

More Tableau pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

University

Educational Organization

43%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets tak...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and...

See all answers

What do you like most about QlikView?

If you correctly use the product for your use cases, it provides value for money.

See all answers

What is your experience regarding pricing and costs for QlikView?

Qlik Sense's licensing metrics are flexible. They provide packages based on needs, like named licenses, developer lic...

See all answers

What needs improvement with QlikView?

QlikView lacks self-service capabilities, which means users depend on the IT team to make changes. Qlik Sense offers ...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 43% of the time

Microsoft Power BI vs Looker Studio

Compared 19% of the time

IBM Cognos vs Looker Studio

Compared 6% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Amazon QuickSight vs QlikView

Compared 15% of the time

Microsoft Power BI vs QlikView

Compared 14% of the time

IBM Cognos vs QlikView

Compared 6% of the time

SAP Analytics Cloud vs QlikView

Compared 5% of the time

MicroStrategy vs QlikView

Compared 5% of the time

More QlikView Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

Qlik Sense vs Tableau

Compared 3% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Looker Studio

April 2025

Download Looker Studio product report

Buyer's Guide

QlikView

April 2025

Download QlikView product report

Buyer's Guide

Tableau

April 2025

Download Tableau product report

Also Known As

Data Studio

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

Qlik

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: April 2025.

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