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Looker Studio vs QlikView vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Looker Studio is 3.1%, up from 2.4% compared to the previous year. The mindshare of QlikView is 4.7%, up from 3.3% compared to the previous year. The mindshare of Tableau Enterprise is 20.2%, down from 23.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise20.2%
QlikView4.7%
Looker Studio3.1%
Other72.0%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Arjun Meda - PeerSpot reviewer
Useful for data visualization and business intelligence
Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"The ability to design complex data models and equations."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The ability to integrate with a great variety of data sources."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"We can scale it if we need to."
"On the positive side, QlikView's scripting is a great asset as it functions as an ETL."
"It's incredibly fast and can handle large volumes of data without slowing down our operations."
"It enables us to configure various elements, such as dashboard settings, including factors like color schemes and other customization parameters."
"E-T-L, The Extract, Transform, and Loading capabilities of QlikView make it a highly sophisticated self-service business intelligence tool for developers and analysts."
"This is a very cool application with endless options of creativity and visuals."
"The most valuable aspect is its extensive library on Microsoft, providing a robust framework for implementation."
"A well designed app brings freedom of inquiry to meetings, allowing me to answer questions in real time and this has transformed progress and outputs of our monthly group meeting."
"The dashboards are amazing, with different report types and stunning visuals. Most importantly, Tableau's AI with machine learning automatically predicts features and reports based on historical data. These are the three most valuable features for me."
"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
"When compared to Power BI, Tableau has more readily available resources."
"Tableau is saving me time, money, and resources, which I would rate as ten."
"Overall, Tableau is a very good tool."
"Tableau reduces manual labor and resources, providing cost-effective solutions for our operations."
"Compared to other products, visualization features are really good."
"I believe one of the most valuable features of the solution is trend analysis."
 

Cons

"It's not yet a replacement for a complete BI tool."
"Looker Studio did not fit our needs for scalability."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Panels are not as easy to use as other data extraction UIs."
"Although Qliktech's road map clearly states that QlikView has a long way to go, most of the R&D effort seems to be benefiting Qlik Sense."
"Installation and deployment could be made easier and quicker."
"QlikView is probably on the pricier side than other BI tools."
"More/newer visualisation components need to be added."
"Scalability really depends on the size of your data and QlikView server architecture. For the biggest data sets, it could become an issue at some point."
"The user interface is old."
"Sometimes, dealing with complex reports requires more effort, which could be really improved."
"QlikView's UI could be more user-friendly."
"From the developer perspective, the data connection handling the target data set is what most needs to be improved."
"Some of our clients are looking for better UI when using Tableau as they often work with this solution directly."
"There could be improvements on the mobile application, it is lacking features."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."
"In the cloud sometimes the performance is a little bit slow."
"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."
"They need to improve the icons and the filters, because they look too old, resembling Excel from 1997."
 

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."
"Qlik is fairly high in terms of pricing."
"QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."
"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."
"Pricing is a bit too high and I think licenses should be unlimited."
"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."
"The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."
"I rate the product's pricing a three out of ten."
"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."
"I'm using Tableau Public, which is free."
"It is a bit overpriced."
"This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good."
"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."
"It is expensive when you compare it with Power BI. It should be cheaper."
"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Performing Arts
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
9%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise75
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise183
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
The license cost per user or per year for QlikView is about 500 Euros annually, and since we are South African-based,...
What needs improvement with QlikView?
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competiti...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

Data Studio
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, Qlik and others in Reporting. Updated: September 2025.
872,655 professionals have used our research since 2012.