Longview Analytics and Looker Studio compete in the business analytics and data visualization market. Looker Studio may have the upper hand due to its seamless data integration and advanced visualization skills.
Features: Longview Analytics offers financial planning, consolidation, and reporting tools, providing insights into financial metrics. It supports sophisticated modeling capabilities with powerful currency translation. Looker Studio delivers robust data connectivity, real-time analysis, and interactive dashboards, integrating seamlessly with other Google products.
Room for Improvement: Longview Analytics could enhance its data integration capabilities and offer more flexible deployment options. It may also benefit from improving its user interface. Looker Studio could improve its financial analytics focus, offer better structured customer support for financial environments, and reduce cloud-dependence to increase versatility.
Ease of Deployment and Customer Service: Longview Analytics provides structured deployment and strong customer support, ensuring smooth integration in financial environments. Looker Studio offers flexible cloud-based deployment, simplifying access to updates and resources. Looker's model increases accessibility while Longview focuses on financial operations.
Pricing and ROI: Longview Analytics typically requires a higher initial investment, providing long-term ROI in financial management. Looker Studio, with a more flexible pricing model, offers rapid ROI through ease of use and accessibility, appealing to businesses needing efficient data handling without significant upfront costs.
| Product | Market Share (%) |
|---|---|
| Looker Studio | 3.1% |
| Longview Analytics | 0.7% |
| Other | 96.2% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 3 |
| Large Enterprise | 6 |
Longview Analytics integrates data from disparate sources. No requirement for you to extract your data and aggregate content into a proprietary data source.
Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.
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