LeadSquared vs Sage CRM comparison

LeadSquared and Sage are both solutions in the CRM category. LeadSquared is ranked #33 with an average rating of 7.5, while Sage is ranked #27 with an average rating of 8.5. LeadSquared holds a 0.7% mindshare in CRM, compared to Sage’s 0.7% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 77% of Sage users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
793 Comparison Views

83% willing to recommend

Sage CRM

Read 8 Sage CRM reviews

739 Views
732 Comparison Views

77% willing to recommend

LeadSquared

Sage CRM

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Executive SummaryUpdated on Dec 19, 2024

Sage CRM and LeadSquared are competing CRM platforms tailored for different business needs. While Sage CRM excels with comprehensive integration capabilities, LeadSquared offers a dynamic lead management system that many find indispensable.

Features: Sage CRM offers seamless integration with various Sage products, robust sales automation tools, and a customizable user interface. LeadSquared is known for strong lead scoring and nurturing capabilities, comprehensive analytics, and integration with numerous third-party applications.

Room for Improvement: Sage CRM could enhance its user interface for improved usability, expand its cloud capabilities for better accessibility, and improve its mobile application. LeadSquared might focus on expanding its customization options, providing more advanced reporting features, and improving user support for more complex implementations.

Ease of Deployment and Customer Service: Sage CRM offers an on-premise deployment option beneficial for enterprises with existing Sage infrastructure, backed by extensive service teams. LeadSquared provides a cloud-based model enabling quick implementation and minimal IT involvement. LeadSquared's proactive support and quick issue resolution enhance its appeal.

Pricing and ROI: Sage CRM generally involves a higher initial setup cost due to its customization and integration focus, leading to longer ROI timelines. LeadSquared offers a subscription-based model, often resulting in quicker ROI due to lower upfront costs and efficiency in lead conversion.

To learn more, read our detailed LeadSquared vs. Sage CRM Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. Sage CRM

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

33rd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Sage CRM

Ranking in CRM

27th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. The mindshare of Sage CRM is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Sage CRM	0.7%
LeadSquared	0.7%
Other	98.6%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

Read full review

Vaiyapurisankar K

Deputy Manager - IT at Nidec Corporation

Useful to access data anytime and helpful in generating reports quickly

Speaking about the product's ability to improve sales processes, I would say that even though the tool offers project management capabilities along with ERP functionalities, my company doesn't use it for project management or HR-related areas. My company majorly uses the tool for finance, logistics, and inventory control. I haven't had the need for my company to not integrate the tool with other products. Though my company uses the product separately, we can export Sage CRM into Excel, after which the data can be integrated with other software products. Though the tool can be integrated with other products, my company doesn't do it because Sage CRM is enough for us. The analytical reporting part of the business product is good. The analytical reporting part of the product is used for financial years, along with the profit and loss reports and inventory reports. For the sales part in our company, we use the analytical reports generated by the product to help the sales people in a region-wise, sales-wise and product-wise manner. In my company, one of the teams will be changing from Sage CRM to Microsoft Dynamics. I recommend the product to others who plan to use it, especially since it is a tool suitable for medium-sized companies and not for enterprise-sized businesses. Medium-sized companies can use the product since it is an economical and reliable tool. I rate the tool a nine out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most useful aspect of Sage CRM is the capability to keep track of each staff member's communication and bill processing activities. The ability to track both customers and employees is a useful tool."

"We have found the solution to be stable."

"The part I like the most is the reporting."

"The solution's technical support is fast to respond."

"The Sage Accpac solution has definitely been the most valuable because the finance features are excellent."

"Sage CRM is flexible, customizable, and user-friendly."

"The most valuable feature is the case management system, which allows for the customization of workflows and saving solutions."

"It has been helpful for opportunity management and lease management."

Cons

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"From an improvement perspective, the ability to make modifications to the product needs to be more user-friendly."

"Sage CRM would benefit from improving its interaction with email communication sites and social media platforms in order to gather more leads."

"The scalability of this solution depends on whether you have a team that can configure it for scale."

"I would like Sage to improve their UI."

"The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement."

"Sage CRM doesn't have a dashboard for dynamic reporting."

"With regards to monitoring the transaction with alerts, it could be better."

"Its user interface could be better."

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have a yearly license."

"From an African perspective, the solution is relatively expensive."

"We pay for eight core modules and 20 user licenses and this costs us $1500 per year."

"The product is expensive."

"Though my company has to have a perpetual license per user, there is a need to make annual payments towards the costs attached to the support my organization receives from Sage CRM's technical team."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	3
Large Enterprise	2

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Sage CRM?

The solution's technical support is fast to respond.

See all answers

What is your experience regarding pricing and costs for Sage CRM?

The product is expensive.

See all answers

What needs improvement with Sage CRM?

The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.

See all answers

Comparisons

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Compared 14% of the time

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Compared 10% of the time

ExtraaEdge vs LeadSquared

Compared 8% of the time

Zendesk vs LeadSquared

Compared 8% of the time

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Microsoft Dynamics CRM vs Sage CRM

Compared 48% of the time

Siebel CRM vs Sage CRM

Compared 20% of the time

Salesforce Sales Cloud vs Sage CRM

Compared 16% of the time

Oracle CX Sales vs Sage CRM

Compared 16% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

CRM

January 2026

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Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

SageCRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads, and converting them to opportunities using sales workflows. Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns. When customers place orders for your products or services after these marketing campaigns, you can track these orders using an ERP or business management solution. It can be fully integrated CRM or Sage Sales, Marketing, Service modules to suit your business needs.

Sage

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Avis, Fuji Xerox, Formula 1

Buyer's Guide

LeadSquared vs. Sage CRM

December 2025

Free Report: LeadSquared vs. Sage CRM

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