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LeadSquared vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
LeadSquared improves ROI via automation, better staff utilization, enhanced marketing, and increased productivity, boosting return rates by up to 35%.
Sentiment score
9.1
OneSignal boosted ROI by reducing acquisition costs, increasing conversion rates, enhancing retention, and driving organic growth and engagement.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Business Development Consultant at Byjus
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
 

Customer Service

Sentiment score
7.9
LeadSquared's customer service is responsive and friendly, though technical issues may occasionally take 10-15 days to resolve.
Sentiment score
9.5
OneSignal's customer support is renowned for rapid, 24/7 responsiveness and efficient issue resolution, enhancing user satisfaction significantly.
Customer support for LeadSquared is responsive and helpful.
Business Development Consultant at Byjus
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
OneSignal's platform is top-notch for push notifications, their pricing model is fair, and their customer support is excellent.
Project Manager at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
8.4
LeadSquared is highly scalable, recommended for medium to expanding enterprises, but larger firms may find it costly.
Sentiment score
8.4
OneSignal is highly valued for its scalability, effortlessly adapting to growing organizational needs and accommodating significant data loads.
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
 

Stability Issues

Sentiment score
7.8
LeadSquared is generally reliable with occasional brief downtime, receiving ratings between five and eight from users.
Sentiment score
9.2
Users widely acknowledge OneSignal's excellent stability and performance, citing no lag, downtime, or interruptions in service.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Business Development Consultant at Byjus
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
 

Room For Improvement

Enhancing LeadSquared's Loan Origination System with standardization, AI, improved UI, and automation could improve usability despite potential cost concerns.
OneSignal needs better in-app messaging, faster development, user-friendly interface, pricing improvements, and enhanced automation, privacy, and dashboard features.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Business Development Consultant at Byjus
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
 

Setup Cost

LeadSquared pricing offers competitive per-user rates and enterprise solutions, with setup fees and optional SMS notification costs.
OneSignal is praised for its affordable pricing, easy setup, and cost efficiency compared to competitors like CleverTap.
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Business Development Consultant at Byjus
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
 

Valuable Features

LeadSquared enhances productivity with automated tasks, easy lead management, seamless integration, and insightful reporting on a scalable platform.
OneSignal enhances engagement with instant notifications, personalized messaging, and seamless integration, boosting conversions and organic subscriber growth.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way.
Business Development Consultant at Byjus
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
 

Categories and Ranking

LeadSquared
Ranking in CRM
29th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
Marketing Automation (9th)
OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of LeadSquared is 0.9%, up from 0.7% compared to the previous year. The mindshare of OneSignal is 0.3%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.3%
LeadSquared0.9%
Other98.8%
CRM
 

Featured Reviews

AT
Business Development Consultant at Byjus
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
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Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
15%
Comms Service Provider
13%
Financial Services Firm
7%
Construction Company
45%
Healthcare Company
10%
Insurance Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Large Enterprise10
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What is your experience regarding pricing and costs for OneSignal?
The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.
What needs improvement with OneSignal?
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
What is your primary use case for OneSignal?
I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...
 

Comparisons

 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
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Find out what your peers are saying about LeadSquared vs. OneSignal and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.