Customer proof has fueled demand generation and now drives awareness and faster deal cyclesI very much appreciate the reviews as a service, or as PeerSpot calls it, strategic themes, with expert interviewers talking with existing customers and helping them articulate their experience with the enterprise solution while staying authentic and true to their own experience. I also appreciate intent leads as well as peer pixels, which allow us to deliver targeted digital campaigns to people doing research for solutions such as ours. Let me focus on strategic themes. Recalling a previous place where, on a customer base of 200 customers, we were able to get 80 customer interviews and case studies within eight short weeks after acquiring a small company. The very clear, repeatable interview process assisted customers in organizing their thoughts and articulating clearly and succinctly about their experience with our solution, which was really impactful. PeerSpot has positively impacted our organization by increasing consideration and awareness of our solution, which has helped feed the top of the marketing funnel, the demand engine that I referred to earlier, as well as providing customer proof, since nothing speaks more powerfully than the voice of the customer, which has been instrumental as we nurture prospects to closed-won deals.
