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Interactive Intelligence vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Interactive Intelligence
Ranking in CRM
49th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
24th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
6
Ranking in other categories
Marketing Automation (8th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Interactive Intelligence is 0.7%, up from 0.2% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
Interactive Intelligence0.7%
Other98.4%
CRM
 

Featured Reviews

MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.
AT
Gtm Operator, Lead Generator at 404Minds Technologies
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The social media integration is excellent."
"Interactive Intelligence is quite user friendly."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; once we moved to LeadSquared, we have visibility, we understand which salesperson has how many leads and what the conversion rate is, we can measure all these things in LeadSquared, and this improved our decision-making, with the conversion rate increasing by about 30 to 35% after moving to LeadSquared."
"The initial setup is very easy."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM, integrates well with our existing systems, and is user-friendly."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
 

Cons

"We are not happy with the technical support. They take too long to answer."
"The problem with this current system is that the support is not great."
"The problem with this current system is that the support is not great."
"The initial setup can be a bit difficult."
"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."
 

Pricing and Cost Advice

Information not available
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
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Top Industries

By visitors reading reviews
No data available
Construction Company
15%
Outsourcing Company
13%
Comms Service Provider
13%
Financial Services Firm
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.
What needs improvement with LeadSquared?
There are not many improvements needed for LeadSquared.
 

Overview

 

Sample Customers

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Interactive Intelligence vs. LeadSquared and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.