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Interactive Intelligence vs LeadSquared comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Interactive Intelligence
Ranking in CRM
45th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
7th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
18
Ranking in other categories
Marketing Automation (4th)
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of Interactive Intelligence is 0.6%, up from 0.6% compared to the previous year. The mindshare of LeadSquared is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared1.0%
Interactive Intelligence0.6%
Other98.4%
CRM
 

Featured Reviews

MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.
Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Automation has strengthened lead hygiene and reporting and drives faster sales conversions
One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Interactive Intelligence is quite user friendly."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
"The social media integration is excellent."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"From a business perspective, it improves efficiency, accountability, and conversion rates, making it one of the most valuable capabilities in LeadSquared."
"LeadSquared provides an overall platform that significantly helps reach candidates through phone calls and follow up with them, thereby raising ROI for customers."
"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales."
"The most valuable feature of LeadSquared is the customization."
"The initial setup is very easy."
"LeadSquared has positively impacted my organization by allowing us to manage a lot of leads we previously could not handle effectively."
 

Cons

"The initial setup can be a bit difficult."
"The problem with this current system is that the support is not great."
"We are not happy with the technical support. They take too long to answer."
"LeadSquared can be improved in terms of UI and UX."
"LeadSquared can be improved by increasing automation slightly."
"The notifications and workflow management can be improved in LeadSquared."
"I have not seen any return on investment."
"The solution’s UI could be more user-friendly."
"However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved."
"LeadSquared can improve by enhancing its dashboards to be more creative, as the current look is very simple and not visually appealing."
"LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows."
 

Pricing and Cost Advice

Information not available
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
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Top Industries

By visitors reading reviews
Comms Service Provider
18%
Financial Services Firm
16%
Construction Company
12%
Manufacturing Company
10%
University
26%
Outsourcing Company
14%
Construction Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise21
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for LeadSquared?
Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...
What needs improvement with LeadSquared?
Everything is good and perfect with LeadSquared.
What is your primary use case for LeadSquared?
I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...
 

Overview

 

Sample Customers

ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Interactive Intelligence vs. LeadSquared and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.