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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (4th)
 

Mindshare comparison

As of September 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 11.2%, down from 23.0% compared to the previous year. The mindshare of Melissa Data Quality is 2.9%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)11.2%
Melissa Data Quality2.9%
Other85.9%
Data Quality
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is stable."
"The best part about the Informatica Intelligent Data Management Cloud (IDMC) is the modularity; when I say modularity, I mean the things get easier by working into different modules."
"Informatica Cloud Data Integration is stable."
"I am impressed by the solution's interface."
"The interface has a great look and feel, and the functionality is so easy."
"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"Decreases chances of incorrect shipping addresses and, thus, returned packages."
"​It has a straightforward, easy setup."
"Address verification ensures our customers get their packages, and we aren’t charged for incomplete address information."
"I was able to dedupe millions of records in the past, and append the most recent email."
"​Ability to keep our data set clean and usable for our community searches.​"
"Getting the most up to date address for our members. We like to keep in touch with membership a few times a year so we want to maintain up to date addresses to be sure they receive any information that we mail to them."
"It saves a huge amount of time. Before using this service, we used a vendor that manually ran our lists through this NCOA list, which might have taken one to three business days to return the file. This was a huge bottleneck in our process, and the data returned was not always accurate. After switching to Melissa Data’s SmartMover, the process has been reduced to between ten minutes and three hours, depending on the amount of records sent."
"The high value in this tool is its relatively low cost, ease of use, tight integration with SSIS, superior performance (compared to competitors), and attribute-level advanced survivor-ship logic."
 

Cons

"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."
"Connectivity could be improved, it can be a little slow."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"We haven't had many technical issues. We don't use all of the components of the tool that are more complex and error-prone."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"We cannot sell the product directly with an additional layer."
"It needs to be a little more intuitive but it’s really not bad."
"The user interface can be a bit more functionality-aligned."
"I wish there was a way to do a "test run" and see what a particular format will give you."
"To continually update the database with NAICS codes on businesses."
"Many issues, sometimes I have to completely log out and start over."
"MatchUp seems to be single threaded, and limits the amount of data that can be processed automatically."
"The SSIS component setup seems a little klunky."
"The billing structure does not seem very accurate. We’ve had issues with miscounted batch records processed"
"Did not work as advertized. Needs better results in address parsing, as described on the website."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
 

Pricing and Cost Advice

"It's a costly solution"
"The platform has a premium cost. I rate the pricing as seven out of ten."
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"The price is high, but the competitors are even higher, like Collibra."
"Informatica is very expensive."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"​It is affordable."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"This vendor has no equal in pricing for equivalent functionality."
"Melissa pricing is competitive."
"Generally, the cost is ROI positive, depending on your shipping volume."
"Pricing is very reasonable."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
Manufacturing Company
13%
Insurance Company
13%
Computer Software Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.