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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (3rd)
 

Mindshare comparison

As of July 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 17.9%, down from 24.8% compared to the previous year. The mindshare of Melissa Data Quality is 3.3%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution offers good data governance."
"The most valuable feature of Informatica Enterprise Data Catalog is it provides clients with a full view of the enterprise data assets. For example, how many data assets they have and who owns them."
"The feature that allows me to search across the entire organizational database and then look through what objects are in which tables and which locations is quite handy."
"We can scan anything."
"I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems."
"The support is very good."
"The interface is really good."
"It's got a reputation in the industry as one of the best solutions for master data management. So, it's what we see in the Gartner top right quadrant as the best product in that space."
"There have been tangible benefits in combating fraudulent transactions. The information from Melissa Data is fed straight into our fraud system. This creates efficiency but also removes the need for manual address checks."
"Enables us to send out bulk mailings when we need to verify NCOA."
"Extremely easy to install and setup."
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
"We use their GeoPoints to get the most precise, rooftop level geocoding."
"I was able to dedupe millions of records in the past, and append the most recent email."
"We like having the ability to write our own utilities/software to process our records and store the final output the way we want."
"Getting the most up to date address for our members. We like to keep in touch with membership a few times a year so we want to maintain up to date addresses to be sure they receive any information that we mail to them."
 

Cons

"I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
"The tools required to migrate existing mappings and server rules through cloud data quality are not available."
"We currently have issues with real-time integration."
"Cost-wise, it could be better."
"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
"Compared to other tools in the market, Informatica MDM is costly."
"Some functionalities can be a challenge in the cloud."
"Speed of delivery/ease of use. They advertise a 24-hour, next business day turn time on data annotation, but I’ve found it is usually closer to 72 hours. This is still excellent, just make sure you add in the appropriate fluff to your delivery timelines."
"​If I had multiple Excel files open and ran Listware it would crash Excel, charge the credits, and not save the results."
"There are some companies out there using Google or other sources to check / confirm if addresses are residential. If Melissa is not doing this, that could be an improvement."
"The SSIS component setup seems a little klunky."
"An area for improvement is where an end customer's address is not found in the Melissa Data database, even though it is a valid address."
"Needs to validate more addresses accurately."
"It could always be cheaper."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
 

Pricing and Cost Advice

"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"The pricing is quite flexible."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"The licensing price of the product depends on the organization's requirements."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"It's affordable."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"​You should have a good idea of the size of your data and the amount of cleansing you will be doing, so you will purchase the appropriate size bundle.​"
"Generally, the cost is ROI positive, depending on your shipping volume."
"Pricing is very reasonable."
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Melissa pricing is competitive."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
Insurance Company
14%
Manufacturing Company
12%
Financial Services Firm
11%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: June 2025.
859,687 professionals have used our research since 2012.