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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (5th)
 

Mindshare comparison

As of November 2025, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 10.5%, down from 21.0% compared to the previous year. The mindshare of Melissa Data Quality is 2.7%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)10.5%
Melissa Data Quality2.7%
Other86.8%
Data Quality
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
GM
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution provides increased efficiency while still being user-friendly and easy to operate."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"Informatica Cloud Data Integration is stable."
"Some of Axon's valuable features include creating your business glossaries, importing DQ rules, and creating change management."
"There isn't any human touch involved. It's just an automated business process to build different applications and talking to various APIs using the client's ecosystems. We then build new functionalities out of it."
"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."
"In the latest version, I like the outlay of the business roles creation. I like seeing that visualization as you're building it, as opposed to going through metatables or XML mappings. We liked that piece, and it makes it more intuitive for the business."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"Be confident that the scalability and load are not going to be an issue with the services. ​"
"Gives us the ability to offer an additional resource that other companies do not."
"​We are able to more accurately identify valid, and better formatted, data which improves the data we store in our database.​"
"Address verification ensures our customers get their packages, and we aren’t charged for incomplete address information."
"By validating and parsing the addresses our customers submit to us, we have reduced the number of addressing errors encountered during our processing."
"​Allows us to identify cell phones before dialing, and giving us data about callers."
"Provides simplicity, ease of use, combined with overall accuracy of data."
"This tool works better for us than using a batch processing system that we do not have enough control over as each record is being processed."
 

Cons

"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
"The scalability is tough."
"There are also some technical issues sometimes with integrations because clients have a lot of different types of data sources."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"The integration could be a bit better. The process is something new."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"​If I had multiple Excel files open and ran Listware it would crash Excel, charge the credits, and not save the results."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"We encounter failed batch processes once in a while, but their team is quick to rectify issues."
"It would be nice if it also had a user interface, as it did in years past."
"One of the problems that we ran into this year was we probably spent over 40 hours finding and trying to drill down to where specific bugs were in the program, which was a tremendous waste of time for us. There were a couple of updates to Windows this year, the program kept crashing. It happened on two different occasions over a period of a few months. Once we told them what the problem was - even though their tech support is great to work with - it literally took probably about two months to fix the issue where we could actually use the program the way we needed to use it."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
"Needs more/better search tools are needed. Also, state and local tax data would be nice."
 

Pricing and Cost Advice

"Informatica MDM's pricetag should come down. They have to cut some costs."
"It is cost effective and an easily accessible tool."
"The price is comparable."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"It's affordable."
"Pricing is very reasonable."
"​You should have a good idea of the size of your data and the amount of cleansing you will be doing, so you will purchase the appropriate size bundle.​"
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
"Buy a lot more credits than you think you’re going to need."
"Melissa pricing is competitive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Insurance Company
13%
Manufacturing Company
13%
Computer Software Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: November 2025.
872,837 professionals have used our research since 2012.