Influitive AdvocateHub and Sprinklr compete in advocacy and social media management, respectively. AdvocateHub is noted for cost-efficiency and customer service, while Sprinklr's comprehensive features make it a powerful choice for enterprises.
Features: Influitive AdvocateHub effectively engages brand advocates, leveraging word-of-mouth marketing. It offers challenge templates, straightforward management of advocates, and integration capabilities for seamless operation. Sprinklr provides social media management tools like analytics, cross-channel publishing, and high availability as a cloud solution, allowing efficient global social media interactions.
Room for Improvement: Influitive AdvocateHub could benefit from enhanced reporting features, expanded integrations with additional CRM platforms, and more customization options for individual user needs. Sprinklr could improve its user interface for better navigation, provide more straightforward automation setup, and offer more competitive pricing structures to attract smaller enterprises.
Ease of Deployment and Customer Service: Influitive AdvocateHub ensures a smooth deployment process with robust customer service, emphasizing a quick setup and ongoing assistance. Sprinklr, although complex in deployment due to its extensive features, offers comprehensive support to guide clients through its capabilities.
Pricing and ROI: AdvocateHub is competitively priced, highlighting a positive ROI via advocacy benefits. Sprinklr requires a greater initial investment, offering substantial returns for enterprises fully utilizing its features. AdvocateHub appeals to cost-sensitive users, while Sprinklr's investment can yield long-term gains for large-scale operations.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 9.1% |
| Influitive AdvocateHub | 2.1% |
| Other | 88.8% |
| Company Size | Count |
|---|---|
| Small Business | 7 |
| Midsize Enterprise | 6 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Influitive helps B2B companies drive revenue and increase customer engagement through the voice of their most passionate advocates. Influitive’s AdvocateHub is an Advocate Marketing Platform that builds trust, transparency, and cultivates goodwill by giving customers personalized and human relationships with the brands they love. To do so, we elevate and bridge fragmented initiatives like word-of-mouth, branded communities, social sharing, product reviews, referrals, references, NPS, and feedback, while fulfilling your advocates’ desire for social status, access, belonging, and shared sense of purpose through a best-in-class advocate marketing experience.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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