IBM SPSS Statistics vs ZoomInfo comparison

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IBM SPSS Statistics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IBM SPSS Statistics and ZoomInfo based on real PeerSpot user reviews.

Find out in this report how the two AI Data Analysis solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed IBM SPSS Statistics vs. ZoomInfo Report (Updated: December 2025).

IBM SPSS Statistics vs. ZoomInfo

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM SPSS Statistics

Ranking in AI Data Analysis

13th

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Data Mining (2nd), Data Science Platforms (9th), AI Research (1st)

ZoomInfo

Ranking in AI Data Analysis

9th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of IBM SPSS Statistics is 0.5%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.

AI Data Analysis Market Share Distribution
Product	Market Share (%)
ZoomInfo	0.4%
IBM SPSS Statistics	0.5%
Other	99.1%

AI Data Analysis

Featured Reviews

EzzAbdelfattah

Associate Professor Of Statistics at a university with 10,001+ employees

Advanced predictive analytics have supported my research and student projects across many methods

The only function I may need to be added or hope to be added to IBM SPSS Statistics is how to treat unstructured data. This mainly exists with IBM SPSS Modeler, but I do not think it is able to treat something like videos and similar content unless you are using languages like Python inside IBM SPSS Modeler or inside IBM SPSS Statistics. For the menu itself, for the selection, it does not exist. Thinking of the future, I believe that the owners of IBM SPSS Statistics should think about improving the package itself to be able to treat unstructured data.

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Daniel Mitchell

Manager at PeerSpot

Integration with professional networks has optimized contact sourcing and outreach strategies

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"You can find a complete algorithm in the solution and use it. You don't need to write your own algorithms for predictive analytics. That's the most valuable feature and the main one we use."

"in terms of the simplicity, I think the SPSS basic can handle it."

"The SPSS interface is very accessible and user-friendly. It's really easy to get information in it. I've shared it with experts and beginners, and everyone can navigate it."

"Capability analysis is one of the main and valuable functions. We also do some hypothesis testing in Minitab and summary stats. These are the functions that we find very useful."

"I've found the descriptive statistics and cross-tabs valuable. The very simple correlations and regressions are as well."

"The best part is that they have an algorithm handbook, so you can open it up and understand how it works, and if it is useful, this is very important."

"The software offers consistency across multiple research projects helping us with predictive analytics capabilities."

"It is perfectly adequate if all you need are the results and not the trail of evidence."

More IBM SPSS Statistics pros

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"The solution saves us time and money."

"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."

"The tool is easily accessible."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

"It is a stable product."

"The overall product is fantastic and it serves its purpose."

"The technical support team has been very responsive and helpful."

More ZoomInfo pros

Cons

"The design of the experience can be improved."

"Each algorithm could be more adaptable to some industry-specific areas, or, in some cases, adapted for maintenance."

"Better documentation on how to use macros."

"IBM SPSS Statistics does not keep you close to your data like KNIME."

"In developing countries, it would be beneficial to provide certain features to users at no cost initially, while also customizing pricing options."

"The product should provide more ways to import data and export results that are user-friendly for high-level executives."

"The statistics should be more self-explanatory with detailed automated reports."

"I feel that when it comes to conducting multiple analyses, there could be more detailed information provided. Currently, the software gives a summary and an overview, but it would be beneficial to have specific details for each product or variable."

More IBM SPSS Statistics cons

"The product's setup process could be easy to understand for new users."

"The team should look into enriching their database, especially for the European and Middle East region."

"We face difficulty while collecting data from small companies."

"Most of the time the information is old."

"The pricing is way too high."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

"The implementation process must be improved."

"A data cleanup feature within the admin tool would be helpful."

Pricing and Cost Advice

"While the pricing of the product may be higher, the accompanying service and features justify the investment."

"The pricing of the modeler is high and can reduce the utility of the product for those who can not afford to adopt it."

"It's quite expensive, but they do a special deal for universities."

"We think that IBM SPSS is expensive for this function."

"SPSS is an expensive piece of software because it's incredibly complex and has been refined over decades, but I would say it's fairly priced."

"If it requires lot of data processing, maybe switching to IBM SPSS Clementine would be better for the buyer."

"The price of this solution is a little bit high, which was a problem for my company."

"More affordable training for new staff members."

More IBM SPSS Statistics pricing and cost advice

"The pricing is moderate."

"The tool costs around 10-15 dollars a month. It is a bit expensive."

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

18%

Manufacturing Company

Computer Software Company

University

Financial Services Firm

21%

Computer Software Company

12%

Outsourcing Company

10%

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	11

Questions from the Community

What do you like most about IBM SPSS Statistics?

The software offers consistency across multiple research projects helping us with predictive analytics capabilities.

What is your experience regarding pricing and costs for IBM SPSS Statistics?

I think the price of the solution is very reasonable. The cost depends; you have the option for subscription or you can purchase the license. Most of our customers are paying every year for a type ...

What needs improvement with IBM SPSS Statistics?

I have faced some challenges with IBM SPSS Statistics; you need to know what you're doing because it's not very user-friendly. It's not something a person can come and intuitively work with. The ba...

What is your experience regarding pricing and costs for ZoomInfo?

Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.

What needs improvement with ZoomInfo?

ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...

IBM SPSS Modeler vs IBM SPSS Statistics

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Product Reports

Download IBM SPSS Statistics product report

IBM SPSS Statistics

January 2026

Download ZoomInfo product report

January 2026

Also Known As

SPSS Statistics

RingLead

Overview

IBM SPSS Statistics is a powerful data mining solution that is designed to aid business leaders in making important business decisions. It is designed so that it can be effectively utilized by organizations across a wide range of fields. SPSS Statistics allows users to leverage machine learning algorithms so that they can mine and analyze data in the most effective way possible.

IBM SPSS Statistics Benefits

Some of the ways that organizations can benefit by choosing to deploy IBM SPSS Statistics include:

Ease of use. SPSS Statistics enables users to simply and intuitively take control of their statistical needs. The solution is designed so that analysts who do not know how to code can easily make full use of the various tools and capabilities that SPSS Statistics has to offer. Its command language is so straightforward that it does not require users to undergo special training before they use it.

Comprehensive and flexible build. SPSS Statistics is designed to be both a comprehensive and highly flexible analytics solution. It enables users to utilize a variety of integrations that make it easy for users to add features that they might feel they are missing.

Automation. SPSS Statistics makes it simple for users to automate basic tasks that they might otherwise devote too much time worrying about. Tasks like calculation or data gathering can be delegated to the system while more conceptual tasks like data analysis are given to an organization’s analysts to handle.

IBM SPSS Statistics Features

Intuitive user interface. SPSS Statistics enables users to deploy an intuitive interface that makes the process of system management simple. Among the other components of this interface is a drag-and-drop feature that makes analysis and management possible for anyone who wants to use it.

Advanced data visualizations. Analysts that employ SPSS Statistics gain access to tools that empower them to create and export data visualizations. These visualizations can be formatted in many different ways depending on what the user needs.

Local data storage. SPSS Statistics has the ability to securely store data on a user’s computer. This enables them to add layers of security that would not necessarily be present if the data was stored in the cloud.

Reviews from Real Users

IBM SPSS Statistics is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are the wealth of functionalities that it provides and its high level of accessibility.

An Emeritus Professor of Health Services Research at a university writes, "The most valuable feature of IBM SPSS Statistics is all the functionality it provides. Additionally, it is simple to do the five-way analysis that you can in a multidimensional setup space. It's the multidimensional space facility that is most useful."

A Director of Systems Management & MIS Operations at a university, says, “The SPSS interface is very accessible and user-friendly. It's really easy to get information from it. I've shared it with experts and beginners, and everyone can navigate it.”

IBM

ZoomInfo is a platform designed to get you in touch with the right people and companies.

Sample Customers

LDB Group, RightShip, Tennessee Highway Patrol, Capgemini Consulting, TEAC Corporation, Ironside, nViso SA, Razorsight, Si.mobil, University Hospitals of Leicester, CROOZ Inc., GFS Fundraising Solutions, Nedbank Ltd., IDS-TILDA

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