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IBM SPSS Statistics vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM SPSS Statistics
Ranking in AI Data Analysis
14th
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
41
Ranking in other categories
Data Mining (1st), Data Science Platforms (8th), AI Research (6th)
ZoomInfo
Ranking in AI Data Analysis
15th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of IBM SPSS Statistics is 0.4%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
IBM SPSS Statistics0.4%
ZoomInfo0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

EzzAbdelfattah - PeerSpot reviewer
Associate Professor Of Statistics at a university with 10,001+ employees
Advanced predictive analytics have supported my research and student projects across many methods
The only function I may need to be added or hope to be added to IBM SPSS Statistics is how to treat unstructured data. This mainly exists with IBM SPSS Modeler, but I do not think it is able to treat something like videos and similar content unless you are using languages like Python inside IBM SPSS Modeler or inside IBM SPSS Statistics. For the menu itself, for the selection, it does not exist. Thinking of the future, I believe that the owners of IBM SPSS Statistics should think about improving the package itself to be able to treat unstructured data.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Both of them produce more accurate, reliable, and easy-to-generate results than any other tool that's around."
"One feature I found very valuable was the analysis of variance (ANOVA)."
"I think that IBM SPSS Statistics is a very powerful analytical tool, even for multivariate statistics."
"IBM SPSS Statistics depends on AI."
"The learning curve to using this product is not steep. The program is appropriate for those who do not have a lot of background in programming, yet have to perform basic statistical analysis."
"You can find a complete algorithm in the solution and use it. You don't need to write your own algorithms for predictive analytics. That's the most valuable feature and the main one we use."
"The solution is very comprehensive, especially compared to Minitabs, which is considered more for manufacturing. However, whatever data you want to analyze can be handled with SPSS."
"We have seen enormous ROI."
"The technical support team has been very responsive and helpful."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."
"The tool is easily accessible."
"The overall product is fantastic and it serves its purpose."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
 

Cons

"The reports could be better."
"This solution is not suitable for use with Big Data."
"In some cases, the product takes time to load a large dataset. They could improve this particular area."
"IBM SPSS Statistics could improve the visual outputs where you are producing, for example, a graph for a company board of directors, or an advert."
"I would like SPSS to improve its integration with other data-filing IBM tools. I also think its duration with data, utilization, and graphics could be better."
"Needs more statistical modelling functions."
"The output of charts and graphs that SPSS produces is hideous."
"Another issue is that it does not handle very large data sets well. When there are 100,000 respondents, it does not manage effectively and crashes more often when the data set becomes very large or while merging yearly waves such as 2018, 2019, 2020 to 2026."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"Most of the time the information is old."
"A data cleanup feature within the admin tool would be helpful."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"ZoomInfo could improve data accuracy."
"The product's setup process could be easy to understand for new users."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
 

Pricing and Cost Advice

"I rate the tool's pricing a five out of ten."
"The price of IBM SPSS Statistics could improve."
"More affordable training for new staff members."
"It's quite expensive, but they do a special deal for universities."
"If it requires lot of data processing, maybe switching to IBM SPSS Clementine would be better for the buyer."
"Our licence is on a yearly renewal basis. While pricing is not the primary concern in our evaluation, as products are assessed by whether they can meet our user needs and expertise, the cost can be a limiting factor in the number of licences we procure."
"We think that IBM SPSS is expensive for this function."
"SPSS is an expensive piece of software because it's incredibly complex and has been refined over decades, but I would say it's fairly priced."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
report
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Manufacturing Company
9%
Computer Software Company
7%
University
7%
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
11%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise7
Large Enterprise20
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for IBM SPSS Statistics?
I think the price of the solution is very reasonable. The cost depends; you have the option for subscription or you can purchase the license. Most of our customers are paying every year for a type ...
What needs improvement with IBM SPSS Statistics?
One of the frustrations I have with IBM SPSS Statistics is the licensing, which is more of a company issue because we have limited licenses and have to ask someone to get off IBM SPSS Statistics so...
What is your primary use case for IBM SPSS Statistics?
My main use case for IBM SPSS Statistics involves data cleaning and tabulation. I also use it sometimes for data validation. I use IBM SPSS Statistics to perform correlations, check data, remove re...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Also Known As

SPSS Statistics
RingLead
 

Overview

 

Sample Customers

LDB Group, RightShip, Tennessee Highway Patrol, Capgemini Consulting, TEAC Corporation, Ironside, nViso SA, Razorsight, Si.mobil, University Hospitals of Leicester, CROOZ Inc., GFS Fundraising Solutions, Nedbank Ltd., IDS-TILDA
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about IBM SPSS Statistics vs. ZoomInfo and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.