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IBM InfoSphere Optim Test Data Management (TDM) vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM InfoSphere Optim Test D...
Ranking in Test Data Management
5th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of November 2025, in the Test Data Management category, the mindshare of IBM InfoSphere Optim Test Data Management (TDM) is 7.4%, down from 9.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.0%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.0%
IBM InfoSphere Optim Test Data Management (TDM)7.4%
Other87.6%
Test Data Management
 

Featured Reviews

Ajai Lal - PeerSpot reviewer
Supports both legacy and non-legacy systems
The solution's initial setup is neither complex nor too easy. Around six or seven people, including database administrators, were involved in the solution's deployment. On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup a four to five out of ten.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data masking features are the most valuable, as non-production environments are used by diverse parties and data privacy has to be guaranteed."
"The solution can be used on both legacy and non-legacy systems."
"I like the features compared to other tools. This tool is more flexible to use than other tools like an Oracle product or SAP product. I think IBM tools are more flexible, and this tool is also a good product."
"The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"The solution is straightforward."
"It is easy to create REST-based interfaces of the master data objects."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"I like the fact that you can find almost any product connection that you need and the list is always expanding."
"The technical support services are good."
"The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
 

Cons

"I think it could be more secure. I don't have experience with the security aspects concerning PII data, but I think it can still be streamlined a little more. It could also have some more features, and the initial setup could be more straightforward."
"I would like to be able to combine different masking functions on the same column map, making more complex masking without the need of writing an Lua procedure."
"TDM's efficiency in terms of generating reports needs improvement. It could work faster."
"We'd like to see the microservices, which don't run yet because the solution is not yet fully cloud-based."
"There could be a lot more application integration."
"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."
"The solution is quite expensive."
"The main issue preventing Brazilian companies from migrating to Informatica Cloud Data Integration from on-prem is the price."
"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"They need more feature flexibility, as it is not fully developed."
"The on-prem solution is harder to learn than the cloud-based versions."
 

Pricing and Cost Advice

"You have to pay yearly for the license, which comes at a reduced cost. The monthly payment option for a shorter project duration is also good."
"We purchase TDM's yearly license."
"Informatica Axon is expensive."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The product is highly-priced."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Insurance Company
16%
Computer Software Company
11%
Educational Organization
11%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise14
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What do you like most about IBM InfoSphere Optim Test Data Management (TDM)?
The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool.
What needs improvement with IBM InfoSphere Optim Test Data Management (TDM)?
TDM's efficiency in terms of generating reports needs improvement. It could work faster.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

IBM Optim Test Data Management, Optim Test Data Management, IBM InfoSphere Optim Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Dignity Health
The Travel Company, Carbonite
Find out what your peers are saying about IBM InfoSphere Optim Test Data Management (TDM) vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
872,837 professionals have used our research since 2012.