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HubSpot Sales Hub vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.
Sentiment score
7.5
OneSignal boosts ROI with subscriber growth, cost savings, increased traffic, conversions, and improved retention rates, enhancing customer engagement.
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
 

Customer Service

Sentiment score
6.7
HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.
Sentiment score
8.5
OneSignal's customer service is proactive and efficient, providing cost-effective, 24/7 support and quick resolution of issues.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
The customer support has been very responsive, proactive, and solution-oriented.
Dotnet Developer at AT&T
 

Scalability Issues

Sentiment score
7.2
HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.
Sentiment score
8.0
OneSignal is praised for scalability, supporting growth and adapting to various organization sizes despite some initial scaling concerns.
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
OneSignal's scalability grows with the needs of my organization, so it is very scalable and expands with the growth of my organization and needs.
Data Analyst at United Home Health and Behavioral Services
 

Stability Issues

Sentiment score
8.3
HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.
Sentiment score
8.7
Users commend OneSignal for its stable and reliable performance, with concerns only around scalability under large-scale conditions.
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
 

Room For Improvement

HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.
OneSignal should accelerate feature development, enhance design and pricing, improve automation, and offer better support and API functionality.
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.
VP of sales at a tech vendor with 11-50 employees
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
 

Setup Cost

HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.
Enterprise users prefer OneSignal for its cost-effective pricing, straightforward licensing, and excellent customer support compared to alternatives.
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.
VP of sales at a tech vendor with 11-50 employees
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
 

Valuable Features

HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.
OneSignal enhances engagement with instant notifications, segmentation, and multi-platform support, boosting retention and conversion while reducing costs.
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.
VP of sales at a tech vendor with 11-50 employees
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
Account Executive at a tech services company with 51-200 employees
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (8th)
OneSignal
Ranking in CRM
16th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 0.9%, down from 1.3% compared to the previous year. The mindshare of OneSignal is 0.4%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub0.9%
OneSignal0.4%
Other98.7%
CRM
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
13%
Comms Service Provider
11%
University
10%
Construction Company
41%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business4
Large Enterprise18
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even a...
What is your primary use case for OneSignal?
My team has been using OneSignal as a trial a few months ago. We are trying OneSignal because we have some education programs with one of our partners, so we were thinking about maintaining a mail ...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
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Find out what your peers are saying about HubSpot Sales Hub vs. OneSignal and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.