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HubSpot Sales Hub vs IQVIA Orchestrated Customer Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
IQVIA Orchestrated Customer...
Ranking in CRM
41st
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.1%, up from 0.6% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.4%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Ashwini Kumar Kamble - PeerSpot reviewer
Manages prospecting and identifies the entire sales lifecycle for a prospect
The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers. The most valuable features in this solution are the activity tracking for a particular prospect, deal sizing, deal valuation, the entire ecosystem of the deal, and the contact person associated with the deal. The tool is quite user-friendly. When we started using it, it was quite clear how to use it. It is a very user-friendly platform, so adopting it had no significant issues. One valuable feature is that it automatically integrates into HubSpot when you write an email to a prospect and include a specific email ID. This gives clear insights into ongoing communications, eliminating information hiding. This feature helps in understanding the entire historical aspect of a prospect, even if the person originally handling it is unavailable.
Jaemin Baek - PeerSpot reviewer
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."
"HubSpot Sales Hub is useful for managing workflows."
"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."
"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."
"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"I've found the customer 360 degree view to be valuable."
 

Cons

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."
"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
"There have been some challenges related to workflow customization and terminology."
"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."
"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
 

Pricing and Cost Advice

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"The tool's licensing offers value."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"We have to pay for licenses. They are not expensive."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"OCE is less expensive than Veeva, for instance."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Educational Organization
13%
Retailer
8%
Manufacturing Company
8%
Healthcare Company
34%
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.
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Also Known As

No data available
IQVIA OCE
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Information Not Available
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: June 2025.
858,435 professionals have used our research since 2012.