HubSpot CRM vs OneSignal comparison

Read 8 OneSignal reviews

1,217 Views
341 Comparison Views

100% willing to recommend

HubSpot CRM

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between HubSpot CRM and OneSignal based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot CRM vs. OneSignal Report (Updated: March 2026).

HubSpot CRM vs. OneSignal

Download the complete report

Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.

Sentiment score

9.1

OneSignal boosted ROI by reducing acquisition costs, increasing conversion rates, enhancing retention, and driving organic growth and engagement.

No quotes available

For more quotes and insights, download the HubSpot CRM report

OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.

Software Engineer at Medtronic

We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.

Fixen Gregory

Dotnet Developer at AT&T

We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.

For more quotes and insights, download the OneSignal report

Marketing Director at UPS

Customer Service

Sentiment score

7.0

Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.

Sentiment score

9.5

OneSignal's customer support is renowned for rapid, 24/7 responsiveness and efficient issue resolution, enhancing user satisfaction significantly.

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.

Palolom Kingsley

Account Manager at Samsung

They are lightning-fast to respond to our queries and are solution-oriented.

For more quotes and insights, download the OneSignal report

Marketing Director at UPS

OneSignal's platform is top-notch for push notifications, their pricing model is fair, and their customer support is excellent.

reviewer2811357

Project Manager at a tech vendor with 10,001+ employees

Scalability Issues

Sentiment score

7.4

HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.

Sentiment score

8.4

OneSignal is highly valued for its scalability, effortlessly adapting to growing organizational needs and accommodating significant data loads.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.

For more quotes and insights, download the OneSignal report

Marketing Director at UPS

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.

Sentiment score

9.2

Users widely acknowledge OneSignal's excellent stability and performance, citing no lag, downtime, or interruptions in service.

No quotes available

For more quotes and insights, download the HubSpot CRM report

In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.

Customer Service Specialist at KPMG USA

I have not noticed any downtime, and it has performed well so far.

For more quotes and insights, download the OneSignal report

Software Engineer at Medtronic

OneSignal is very stable; I have not experienced any lagging or downtime.

Fixen Gregory

Dotnet Developer at AT&T

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.

OneSignal needs better in-app messaging, faster development, user-friendly interface, pricing improvements, and enhanced automation, privacy, and dashboard features.

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

We have to do separate notifications for the app and website, which is time-consuming.

Customer Service Specialist at KPMG USA

OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.

Palolom Kingsley

Account Manager at Samsung

An inbuilt and easy-to-use segmentation should also be included.

For more quotes and insights, download the OneSignal report

Software Engineer at Medtronic

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.

OneSignal is praised for its affordable pricing, easy setup, and cost efficiency compared to competitors like CleverTap.

No quotes available

For more quotes and insights, download the HubSpot CRM report

OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.

Software Engineer at Medtronic

The licensing is very cost-effective, making its affordability very high.

Micah Gilbert

Digital Marketing Manager at Unilever

the cost is very effective compared to other mediums

For more quotes and insights, download the OneSignal report

Customer Service Specialist at KPMG USA

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.

OneSignal enhances engagement with instant notifications, personalized messaging, and seamless integration, boosting conversions and organic subscriber growth.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

The feature that I find valuable is the customer 360-degree view and the marketing automation.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

For more quotes and insights, download the HubSpot CRM report

OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.

Customer Service Specialist at KPMG USA

The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.

Software Engineer at Medtronic

OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

For more quotes and insights, download the OneSignal report

Marketing Director at UPS

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

OneSignal

Ranking in CRM

18th

Average Rating

8.8

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. The mindshare of OneSignal is 0.3%. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
OneSignal	0.3%
Other	98.5%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

Read full review

Targeted push campaigns have increased conversions and are driving more repeat customer purchases

Marketing Director at UPS

OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

885,311 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

10%

Performing Arts

Comms Service Provider

Manufacturing Company

Construction Company

45%

Healthcare Company

10%

Insurance Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Large Enterprise	10

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

What is your experience regarding pricing and costs for OneSignal?

The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.

What needs improvement with OneSignal?

I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.

What is your primary use case for OneSignal?

I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...

monday.com vs HubSpot CRM

Comparisons

Compared 14% of the time

Clarify vs HubSpot CRM

Compared 7% of the time

SuiteCRM vs HubSpot CRM

Compared 6% of the time

Lime CRM vs HubSpot CRM

Compared 5% of the time

Attio vs HubSpot CRM

Compared 5% of the time

More HubSpot CRM Competitors

PropertyBlink Real Estate CRM vs OneSignal

Compared 25% of the time

Real Estate CRM vs OneSignal

Compared 19% of the time

CData Arc vs OneSignal

Compared 19% of the time

Crelate Recruit vs OneSignal

Compared 16% of the time

Cisco Secure Firewall vs OneSignal

Compared 8% of the time

More OneSignal Competitors

Product Reports

HubSpot CRM

Download HubSpot CRM product report

Download OneSignal product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

OneSignal is a leading platform for customer engagement, empowering businesses to deliver personalized notifications, messages, and in-app experiences efficiently.

With its intuitive interface, OneSignal enhances communication by enabling businesses to connect with their audience through push notifications, email, SMS messaging, and in-app messages. It supports growth by helping businesses increase engagement, retention, and monetization. Trusted by numerous brands, OneSignal offers a scalable solution for marketers and developers aiming to boost customer interaction and satisfaction.

What are the key features of OneSignal?

Push Notifications: Deliver messages directly to users' devices, enhancing engagement with timely updates.
Email Campaigns: Easily manage email marketing efforts to nurture customer relationships.
SMS Messaging: Reach customers quickly and effectively through mobile text messaging.
In-App Messaging: Engage users within the application to drive interaction and retention.
Segmentation and Targeting: Personalize communication by segmenting audiences according to their behavior and preferences.

What benefits and ROI should users evaluate when considering OneSignal?

Increased Engagement: Boost customer interaction with tailored messaging strategies.
Improved Retention: Keep customers engaged and reduce churn with personalized communication.
Scalability: Accommodate growing business needs without compromising performance.
Ease of Integration: Simplify adoption with seamless integration capabilities.

OneSignal implementation thrives across industries such as e-commerce, media, and finance. E-commerce benefits from timely push notifications about sales and updates. Media companies leverage OneSignal to disseminate breaking news, while financial services use it for secure communication with clients. Each industry maximizes audience reach through tailored messaging.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Information Not Available

HubSpot CRM vs. OneSignal