HPE Primera vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8, while Pure Storage is ranked #14 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.6% mindshare in AFS, compared to Pure Storage’s 1.0% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE Primera

Read 41 HPE Primera reviews

3,843 Views
3,651 Comparison Views

94% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,805 Views
1,480 Comparison Views

100% willing to recommend

HPE Primera

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and HPE Primera are leading storage solutions in the enterprise market. Based on user reviews, Pure FlashArray X NVMe excels in deployment and customer service, while HPE Primera is preferred for its superior, feature-rich capabilities that many users feel justify its higher price.

Features: Pure FlashArray X NVMe is noted for its speed, flexibility, and effective data reduction capabilities, offering reliable performance and efficient storage management. HPE Primera is favored for its advanced predictive analytics, high availability, and automated support features, making it a comprehensive enterprise-grade solution.

Room for Improvement: Pure FlashArray X NVMe users recommend enhancements in reporting tools and better integration capabilities with third-party software. They also seek more robust backup features. HPE Primera users find the initial setup process complex, desire more streamlined management interfaces, and call for more straightforward firmware updates.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and quick deployment with minimal issues and strong support experiences. HPE Primera's deployment is more complex, requiring more time and resources, but users find the reliability and performance worth the initial effort once operational.

Pricing and ROI: Pure FlashArray X NVMe is seen as offering good value with lower initial setup costs and favorable ROI, with a cost-effective pricing model providing swift returns. HPE Primera, despite a higher upfront cost, delivers robust ROI over time due to its advanced features and high performance, making it a worthwhile investment for those prioritizing cutting-edge technology.

To learn more, read our detailed HPE Primera vs. Pure FlashArray X NVMe Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE Primera

Ranking in All-Flash Storage

11th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

14th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	95.4%

All-Flash Storage

Featured Reviews

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"For over a year, I have not seen any downtime in the product."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"The interface is simplified."

"The performance of the solution is good."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

More HPE Primera pros

"The latency is good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

Cons

"On the controller side, I would like to see NAS capabilities."

"Some application solutions can be more acceptable on the HPE Primera site."

"Only HPE can manage the product."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"We cannot use this storage for critical applications and data."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

More HPE Primera cons

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"The software layer has to improve."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The price to capacity ratio is good."

"The product is expensive."

"The cost is $75,000 for a three-year contract."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"I believe HPE Primera and Pure Storage are similar in price."

More HPE Primera pricing and cost advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The solution offers SSD-based cache devices and all SSD devices so you can have co...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective, it is reliable, easy to set up, stable, and offers quality block storage. All...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

HPE Primera

October 2025

Download HPE Primera product report

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Also Known As

Primera

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

September 2025

Free Report: HPE Primera vs. Pure FlashArray X NVMe

Find out what your peers are saying about HPE Primera vs. Pure FlashArray X NVMe and other solutions. Updated: September 2025.

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