HPE Primera vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #9 with an average rating of 8.0, while Pure Storage is ranked #15 with an average rating of 8.6. Hewlett Packard Enterprise holds a 4.0% mindshare in AFS, compared to Pure Storage’s 0.8% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE Primera

Read 41 HPE Primera reviews

4,982 Views
2,930 Comparison Views

94% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

1,511 Views
248 Comparison Views

100% willing to recommend

HPE Primera

Pure FlashArray X NVMe

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and HPE Primera are leading storage solutions in the enterprise market. Based on user reviews, Pure FlashArray X NVMe excels in deployment and customer service, while HPE Primera is preferred for its superior, feature-rich capabilities that many users feel justify its higher price.

Features: Pure FlashArray X NVMe is noted for its speed, flexibility, and effective data reduction capabilities, offering reliable performance and efficient storage management. HPE Primera is favored for its advanced predictive analytics, high availability, and automated support features, making it a comprehensive enterprise-grade solution.

Room for Improvement: Pure FlashArray X NVMe users recommend enhancements in reporting tools and better integration capabilities with third-party software. They also seek more robust backup features. HPE Primera users find the initial setup process complex, desire more streamlined management interfaces, and call for more straightforward firmware updates.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and quick deployment with minimal issues and strong support experiences. HPE Primera's deployment is more complex, requiring more time and resources, but users find the reliability and performance worth the initial effort once operational.

Pricing and ROI: Pure FlashArray X NVMe is seen as offering good value with lower initial setup costs and favorable ROI, with a cost-effective pricing model providing swift returns. HPE Primera, despite a higher upfront cost, delivers robust ROI over time due to its advanced features and high performance, making it a worthwhile investment for those prioritizing cutting-edge technology.

To learn more, read our detailed HPE Primera vs. Pure FlashArray X NVMe Report (Updated: June 2025).

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

June 2025

Download the complete report

Helped 858,469 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE Primera

Ranking in All-Flash Storage

9th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of HPE Primera is 4.0%, down from 5.1% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It serves as the primary storage in my production environment."

"HPE Primera is used for shared storage."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"HPE provides good support through their customer service."

"The system is stable, particularly with mission-critical solutions in place."

"The performance is very good."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

More HPE Primera pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The solution uses newer technology for deduplication and compression."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

More Pure FlashArray X NVMe pros

Cons

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

"Only HPE can manage the product."

"They could work to make scalability easier."

"The cost of HPE Primera could be lower."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

More HPE Primera cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In terms of what needs improvement, the dashboard and management could be simplified."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"HPE Primera is an expensive product but has competitive pricing."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"The price of the solution should be cheaper."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The license for HPE Primera is all-inclusive."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The pricing for HDD was good."

More HPE Primera pricing and cost advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With VMware, we pay $300,000 annually."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

858,469 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

25%

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The solution offers SSD-based cache devices and all SSD devices so you can have co...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective, it is reliable, easy to set up, stable, and offers quality block storage. All...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

HPE Primera

June 2025

Download HPE Primera product report

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Also Known As

Primera

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

June 2025

Free Report: HPE Primera vs. Pure FlashArray X NVMe

Find out what your peers are saying about HPE Primera vs. Pure FlashArray X NVMe and other solutions. Updated: June 2025.

DOWNLOAD NOW

858,469 professionals have used our research since 2012.

See our HPE Primera vs. Pure FlashArray X NVMe report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.