HPE Primera vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #10 with an average rating of 7.8, while Pure Storage is ranked #14 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.7% mindshare in AFS, compared to Pure Storage’s 1.0% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE Primera

Read 41 HPE Primera reviews

4,088 Views
3,884 Comparison Views

94% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,831 Views
1,501 Comparison Views

100% willing to recommend

HPE Primera

Pure FlashArray X NVMe

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and HPE Primera are leading storage solutions in the enterprise market. Based on user reviews, Pure FlashArray X NVMe excels in deployment and customer service, while HPE Primera is preferred for its superior, feature-rich capabilities that many users feel justify its higher price.

Features: Pure FlashArray X NVMe is noted for its speed, flexibility, and effective data reduction capabilities, offering reliable performance and efficient storage management. HPE Primera is favored for its advanced predictive analytics, high availability, and automated support features, making it a comprehensive enterprise-grade solution.

Room for Improvement: Pure FlashArray X NVMe users recommend enhancements in reporting tools and better integration capabilities with third-party software. They also seek more robust backup features. HPE Primera users find the initial setup process complex, desire more streamlined management interfaces, and call for more straightforward firmware updates.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and quick deployment with minimal issues and strong support experiences. HPE Primera's deployment is more complex, requiring more time and resources, but users find the reliability and performance worth the initial effort once operational.

Pricing and ROI: Pure FlashArray X NVMe is seen as offering good value with lower initial setup costs and favorable ROI, with a cost-effective pricing model providing swift returns. HPE Primera, despite a higher upfront cost, delivers robust ROI over time due to its advanced features and high performance, making it a worthwhile investment for those prioritizing cutting-edge technology.

To learn more, read our detailed HPE Primera vs. Pure FlashArray X NVMe Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

September 2025

Download the complete report

Helped 867,497 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE Primera

Ranking in All-Flash Storage

10th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

14th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of HPE Primera is 3.7%, down from 4.8% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.7%
Pure FlashArray X NVMe	1.0%
Other	95.3%

All-Flash Storage

Featured Reviews

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is simplified."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"Stability-wise, I rate the solution a ten out of ten."

"The performance is very good."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"HPE Primera is stable."

"The product has better replication features than the previous products."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

More HPE Primera pros

"The initial setup was extremely simple and straightforward."

"The high availability of the product is the most valuable feature."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The database workloads are pretty fast because I frequently move data from here to there."

"Technical support has been helpful and responsive."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The most valuable features of this solution are its ease of use and performance."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

Cons

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"Only HPE can manage the product."

"We cannot use this storage for critical applications and data."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"The solution could prove the reporting."

"They could work to make scalability easier."

"The product’s price needs improvement."

More HPE Primera cons

"The software layer has to improve."

"In the future, I would like to see integration with enterprise backup systems."

"It is on the expensive side."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"There is room for improvement in the pricing of the product."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"I believe HPE Primera and Pure Storage are similar in price."

"The cost is $75,000 for a three-year contract."

"The product is expensive."

"HPE Primera service is cost-effective."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The price to capacity ratio is good."

More HPE Primera pricing and cost advice

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

867,497 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

12%

Financial Services Firm

Government

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The solution offers SSD-based cache devices and all SSD devices so you can have co...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective, it is reliable, easy to set up, stable, and offers quality block storage. All...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 24% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Also Known As

Primera

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

September 2025

Free Report: HPE Primera vs. Pure FlashArray X NVMe

Find out what your peers are saying about HPE Primera vs. Pure FlashArray X NVMe and other solutions. Updated: September 2025.

DOWNLOAD NOW

867,497 professionals have used our research since 2012.

See our HPE Primera vs. Pure FlashArray X NVMe report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.