HPE Primera vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #10 with an average rating of 8.0, while Pure Storage is ranked #15 with an average rating of 8.6. Hewlett Packard Enterprise holds a 4.2% mindshare in AFS, compared to Pure Storage’s 0.8% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE Primera

Read 41 HPE Primera reviews

5,765 Views
4,216 Comparison Views

94% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

1,532 Views
743 Comparison Views

100% willing to recommend

HPE Primera

Pure FlashArray X NVMe

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and HPE Primera are leading storage solutions in the enterprise market. Based on user reviews, Pure FlashArray X NVMe excels in deployment and customer service, while HPE Primera is preferred for its superior, feature-rich capabilities that many users feel justify its higher price.

Features: Pure FlashArray X NVMe is noted for its speed, flexibility, and effective data reduction capabilities, offering reliable performance and efficient storage management. HPE Primera is favored for its advanced predictive analytics, high availability, and automated support features, making it a comprehensive enterprise-grade solution.

Room for Improvement: Pure FlashArray X NVMe users recommend enhancements in reporting tools and better integration capabilities with third-party software. They also seek more robust backup features. HPE Primera users find the initial setup process complex, desire more streamlined management interfaces, and call for more straightforward firmware updates.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and quick deployment with minimal issues and strong support experiences. HPE Primera's deployment is more complex, requiring more time and resources, but users find the reliability and performance worth the initial effort once operational.

Pricing and ROI: Pure FlashArray X NVMe is seen as offering good value with lower initial setup costs and favorable ROI, with a cost-effective pricing model providing swift returns. HPE Primera, despite a higher upfront cost, delivers robust ROI over time due to its advanced features and high performance, making it a worthwhile investment for those prioritizing cutting-edge technology.

To learn more, read our detailed HPE Primera vs. Pure FlashArray X NVMe Report (Updated: April 2025).

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

April 2025

Download the complete report

Helped 850,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE Primera

Ranking in All-Flash Storage

10th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of HPE Primera is 4.2%, down from 5.1% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

Read full review

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It serves as the primary storage in my production environment."

"The performance of the solution is good."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"It is a stable and scalable solution with quick and efficient storage capability."

"The product has better replication features than the previous products."

"Stability-wise, I rate the solution a ten out of ten."

"For over a year, I have not seen any downtime in the product."

"The initial setup is simple."

More HPE Primera pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The solution uses newer technology for deduplication and compression."

"The solution is very straightforward to set up."

"One of the best features is the support, which is excellent."

"The initial setup was extremely simple and straightforward."

"The latency is good."

"I appreciate the performance."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

Cons

"The initial setup is not straightforward."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"The cost of HPE Primera could be lower."

"Primera should be more user-friendly."

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"They could work to make scalability easier."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

More HPE Primera cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's portfolio is minimal. It is expensive."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We need better data deduplication."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The price of HPE Primera could improve, it is expensive."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"The product is expensive."

"I believe HPE Primera and Pure Storage are similar in price."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The price of this solution is good for medium-sized and large businesses."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

More HPE Primera pricing and cost advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

850,028 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

39%

Computer Software Company

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The solution offers SSD-based cache devices and all SSD devices so you can have co...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective, it is reliable, easy to set up, stable, and offers quality block storage. All...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

HPE Primera

April 2025

Download HPE Primera product report

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Also Known As

Primera

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

April 2025

Free Report: HPE Primera vs. Pure FlashArray X NVMe

Find out what your peers are saying about HPE Primera vs. Pure FlashArray X NVMe and other solutions. Updated: April 2025.

DOWNLOAD NOW

850,028 professionals have used our research since 2012.

See our HPE Primera vs. Pure FlashArray X NVMe report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.