HPE Primera vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #9 with an average rating of 7.9, while Pure Storage is ranked #14 with an average rating of 8.6. Hewlett Packard Enterprise holds a 3.9% mindshare in AFS, compared to Pure Storage’s 0.8% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE Primera

Read 41 HPE Primera reviews

4,713 Views
4,524 Comparison Views

94% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,757 Views
1,458 Comparison Views

100% willing to recommend

HPE Primera

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and HPE Primera are leading storage solutions in the enterprise market. Based on user reviews, Pure FlashArray X NVMe excels in deployment and customer service, while HPE Primera is preferred for its superior, feature-rich capabilities that many users feel justify its higher price.

Features: Pure FlashArray X NVMe is noted for its speed, flexibility, and effective data reduction capabilities, offering reliable performance and efficient storage management. HPE Primera is favored for its advanced predictive analytics, high availability, and automated support features, making it a comprehensive enterprise-grade solution.

Room for Improvement: Pure FlashArray X NVMe users recommend enhancements in reporting tools and better integration capabilities with third-party software. They also seek more robust backup features. HPE Primera users find the initial setup process complex, desire more streamlined management interfaces, and call for more straightforward firmware updates.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and quick deployment with minimal issues and strong support experiences. HPE Primera's deployment is more complex, requiring more time and resources, but users find the reliability and performance worth the initial effort once operational.

Pricing and ROI: Pure FlashArray X NVMe is seen as offering good value with lower initial setup costs and favorable ROI, with a cost-effective pricing model providing swift returns. HPE Primera, despite a higher upfront cost, delivers robust ROI over time due to its advanced features and high performance, making it a worthwhile investment for those prioritizing cutting-edge technology.

To learn more, read our detailed HPE Primera vs. Pure FlashArray X NVMe Report (Updated: July 2025).

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE Primera

Ranking in All-Flash Storage

9th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

14th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable and scalable solution with quick and efficient storage capability."

"For over a year, I have not seen any downtime in the product."

"HPE provides good support through their customer service."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"HPE Primera is scalable."

"The product has better replication features than the previous products."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"The initial setup is very straightforward. It's not overly complex."

More HPE Primera pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The most valuable features of this solution are its ease of use and performance."

"The most valuable feature of this solution is reliability."

"The latency is good."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"One of the best features is the support, which is excellent."

"I appreciate the performance."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

More Pure FlashArray X NVMe pros

Cons

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"The solution's compression ratio feature could be improved."

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"Only HPE can manage the product."

"Primera should be more user-friendly."

"We cannot use this storage for critical applications and data."

"The solution has good performance but it could improve further."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

More HPE Primera cons

"There is room for improvement in the pricing of the product."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"They could add more support for file storage and different types of storage."

"There are some challenges with data encryption and reduction."

"The tool's portfolio is minimal. It is expensive."

"The tool's pricing is higher than competitors."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"I believe HPE Primera and Pure Storage are similar in price."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"The cost is $75,000 for a three-year contract."

"The price of this solution is good for medium-sized and large businesses."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

More HPE Primera pricing and cost advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

12%

Financial Services Firm

10%

Educational Organization

10%

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The solution offers SSD-based cache devices and all SSD devices so you can have co...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective, it is reliable, easy to set up, stable, and offers quality block storage. All...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 20% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 28% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

HPE Primera

July 2025

Download HPE Primera product report

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Also Known As

Primera

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE Primera vs. Pure FlashArray X NVMe

July 2025

Free Report: HPE Primera vs. Pure FlashArray X NVMe

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