HPE Primera vs NetApp AFF A-Series comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9, while NetApp is ranked #18 with an average rating of 8.7. Hewlett Packard Enterprise holds a 3.1% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HPE Primera and NetApp AFF A-Series based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE Primera vs. NetApp AFF A-Series Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. NetApp AFF A-Series

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
NetApp AFF A-Series	0.5%
Other	95.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MartinSandell

Senior Storage Engineer at Orange Business

Efficient data management leads to significant cost savings through advanced inline deduplication

NetApp's inline deduplication and compression are unmatched compared to other vendors. With both deduplication and compression inline, we experience no cost in terms of performance on the systems, however, we have huge savings on the storage side. We can turn it on for everyone and save storage space, allowing us to sell more to customers. NetApp also provides us with an interface for VLAN separation that no other vendor can provide, allowing our customers distinct, separated network layers in between.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"It is stable and reliable."

"The system is stable, particularly with mission-critical solutions in place."

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"One of the most valuable features is the ease of deployment."

More HPE Primera pros

"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."

"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."

"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."

"NetApp helps us get the fastest output."

"NetApp's inline deduplication and compression are unmatched compared to other vendors."

"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."

"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."

"NetApp support is fantastic."

More NetApp AFF A-Series pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"The tool's portfolio is minimal. It is expensive."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"In the future, I would like to see integration with enterprise backup systems."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"It is on the expensive side."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Maybe the price can be reduced since the solution is very expensive."

More Pure FlashArray X NVMe cons

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"The initial setup is not straightforward."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"Only HPE can manage the product."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

More HPE Primera cons

"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."

"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."

"Pricing could always be lower."

"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."

"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."

"The solution's ransomware protection could be improved."

"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The price of this solution is good for medium-sized and large businesses."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The product is expensive."

"The solution’s pricing is affordable and worth the money."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The price of HPE Primera could improve, it is expensive."

More HPE Primera pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Large Enterprise	8

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What needs improvement with NetApp AFF A-Series?

NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...

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What advice do you have for others considering NetApp AFF A-Series?

It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.

See all answers

What is your experience regarding pricing and costs for NetApp AFF A-Series?

With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 29% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerStore vs NetApp AFF A-Series

Compared 36% of the time

NetApp AFF C-Series vs NetApp AFF A-Series

Compared 35% of the time

Fujitsu Eternus AF Series vs NetApp AFF A-Series

Compared 15% of the time

NetApp ASA vs NetApp AFF A-Series

Compared 14% of the time

More NetApp AFF A-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Buyer's Guide

All-Flash Storage

January 2026

Download NetApp AFF A-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

NetApp AFF A-Series is ideal for high-performance storage in enterprise environments. It efficiently handles large-scale data and provides reliable storage for virtual machines, databases, and critical applications.

NetApp AFF A-Series stands out for its speed, reliability, and robust data protection features. Users find its management easy and appreciate the efficiency in handling large workloads. Its seamless integration with cloud services and high data transfer speeds with reduced latency enhance its appeal. Scalability and support for various applications make it a top choice for enterprises. However, there is room for improvement in documentation, technical support response time, and third-party application integration.

What are the standout features of NetApp AFF A-Series?

High Performance: Delivers fast data transfer speeds and reduces latency.
Data Protection: Robust features ensure data integrity and security.
Ease of Management: Simplified administration enhances efficiency.
Cloud Integration: Seamless integration with cloud services.
Scalability: Easily handles growing data and application demands.

What benefits should users look for?

Enhanced Efficiency: Streamlined management processes save time.
Increased Reliability: High reliability ensures continuous operation.
Improved Data Security: Advanced data protection features safeguard information.
Cost-Effective Scaling: Efficiently scales to meet growing storage needs.
Better Cloud Utilization: Leverages cloud capabilities for more flexibility.

NetApp AFF A-Series is implemented across industries to support virtual machines, large databases, and critical applications. It's particularly valuable in financial services for fast transaction processing, in healthcare for managing extensive patient records and imaging data, and in tech companies for supporting development environments and big data analytics.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE Primera vs. NetApp AFF A-Series

December 2025

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