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HPE Primera vs NetApp AFF A-Series comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
219
Ranking in other categories
No ranking in other categories
HPE Primera
Ranking in All-Flash Storage
14th
Average Rating
8.4
Reviews Sentiment
5.6
Number of Reviews
43
Ranking in other categories
No ranking in other categories
NetApp AFF A-Series
Ranking in All-Flash Storage
20th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
Enterprise SAN (5th)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of HPE Primera is 2.1%, down from 4.2% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.5%
HPE Primera2.1%
NetApp AFF A-Series0.8%
Other89.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MR
Storage Architect at DXC Technology
Improved data compression has maximized storage capacity and simplifies daily operations
In terms of advantages, I don't see any improvements needed; however, when comparing HPE Primera with Hitachi and KvSP Harrison, it's not on the enterprise level, but we can go ahead with mid-level to enterprise cloud solutions. I don't have any specific ideas for additional features for HPE Primera in the next release; currently, all the features seem good, and I don't see any missing functionalities. I believe architecture could be scaled up to rate controllers, but I don't have any specific suggestions for improvements. Stability could be improved because maintenance-wise, issues with the controllers can sometimes be challenging; enhancements in high availability architecture could help.
Raymond Ciscon - PeerSpot reviewer
Senior Systems Engineer at MacLean-Fogg Company
Gives us the foundation to grow efficiently
We're a manufacturer. All of our ERP software is dependent upon fast performance and connection to this hardware. So when there was an issue years ago when something was wrong or slow, that prompted us to say, "Can we check storage? Can we check the network?" Ever since we've gone up to all-flash FAS systems, there's never any questions about performance when it comes to storage. There's been a huge leap from spinning disks to SSDs. I'm hoping with the next update, we'll go to NVMe and we'll have similar experiences. Last year, we refreshed the SAN at our headquarters. We signed a Keystone agreement with the ability to pay for storage as a service at an excellent price point yet still have the hardware on-prem. I manage the hardware, and, for me, it's the best of both worlds. We've just come up with a situation where, finally, after some time, we're going to need to buy some additional storage. In previous situations like this, it usually meant the purchase of an additional shelf at a large price. Now we have Keystone, and we're locked in at that price per tebibyte. We just have to say that we want to add 25 tebibytes and they take care of it. It's worked out really well. We work ISO 27001 certified. Since I manage the enterprise storage, we use SnapMirror, and we're currently using Veeam for backups. Thanks to what this tool provides, we are able to get through that portion of our certification without a problem. No changes, no rectifying. It's very slick. Our company's goals include maintaining a level of consistency. We're never going to be on the bleeding edge. We're never going to have the super fastest abilities. We want something that works, is easier for us to manage, and has a better growth path. For us, in the past, in the need for additional disk space, if we didn't do the sizing right in the first place, buying additional disks was incredibly expensive. Now, with Keystone, that's no longer an issue, and that's what we like.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The performance is great."
"The console is simple to use, has good performance, and is easy to install, understand, and manage, with a good ratio of deduplication and compression."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"You get what you pay for; it is expensive, but it really works, so I would really recommend using Pure Storage."
"The seamless integration into the public cloud has improved my organization."
"I would highly recommend this solution; it has all the features we need and tests all the software solutions that are currently available and that will be available in the future."
"It's very fast, easy to use, and the cloud-based management is good."
"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."
"The interface is simplified."
"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."
"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."
"In terms of quality for block storage, it's one of the best on the planet, if not the best, in my view."
"Stability-wise, I rate the solution a ten out of ten."
"HPE provides good support through their customer service."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
"NetApp support is fantastic."
"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."
"NetApp helps us get the fastest output."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
 

Cons

"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten."
"Price is about the only thing that's wrong with it."
"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"I would prefer that they lower their pricing."
"In the next release of the solution I would like to see Vormetric native block encryption."
"We have not had a good experience with the IBM device."
"In the next release, I would like to see file-level encryption."
"I would like to see some improvements on the FlashBlade side around the CIFS space support."
"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."
"When we compare HPE Primera to Huawei, Huawei is a better solution."
"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."
"They could work to make scalability easier."
"HPE Primera's pricing model is an area of concern and can be considered for improvement."
"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."
"The solution has good performance but it could improve further."
"We have not had a good experience with support from HPE Primera. They can improve."
"The solution's ransomware protection could be improved."
"Pricing could always be lower."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
 

Pricing and Cost Advice

"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"We have seen a reduction in total cost of ownership."
"The pricing is very attractive and it delivers performance for the money."
"Pricing is very competitive, and it's better than other competitors."
"It's priced higher than the market."
"The pricing for HDD was good."
"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."
"The price of HPE Primera could improve, it is expensive."
"HPE Primera is less expensive than HPE Alletra."
"HPE Primera is an expensive product but has competitive pricing."
"I believe HPE Primera and Pure Storage are similar in price."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Computer Software Company
14%
Manufacturing Company
10%
Government
9%
Financial Services Firm
9%
Financial Services Firm
16%
Computer Software Company
11%
Comms Service Provider
11%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business66
Midsize Enterprise36
Large Enterprise155
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise17
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What is your experience regarding pricing and costs for HPE Primera?
I cannot recall the exact figures for pricing from memory, but it seems to be an acceptable and reasonable price.
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure Storage FlashArray
Primera
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about HPE Primera vs. NetApp AFF A-Series and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.