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HPE Primera vs NetApp AFF A-Series comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
11th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
41
Ranking in other categories
No ranking in other categories
NetApp AFF A-Series
Ranking in All-Flash Storage
18th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.5%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
HPE Primera3.6%
Pure FlashArray X NVMe1.0%
NetApp AFF A-Series0.5%
Other94.9%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
Raymond Ciscon - PeerSpot reviewer
Gives us the foundation to grow efficiently
We're a manufacturer. All of our ERP software is dependent upon fast performance and connection to this hardware. So when there was an issue years ago when something was wrong or slow, that prompted us to say, "Can we check storage? Can we check the network?" Ever since we've gone up to all-flash FAS systems, there's never any questions about performance when it comes to storage. There's been a huge leap from spinning disks to SSDs. I'm hoping with the next update, we'll go to NVMe and we'll have similar experiences. Last year, we refreshed the SAN at our headquarters. We signed a Keystone agreement with the ability to pay for storage as a service at an excellent price point yet still have the hardware on-prem. I manage the hardware, and, for me, it's the best of both worlds. We've just come up with a situation where, finally, after some time, we're going to need to buy some additional storage. In previous situations like this, it usually meant the purchase of an additional shelf at a large price. Now we have Keystone, and we're locked in at that price per tebibyte. We just have to say that we want to add 25 tebibytes and they take care of it. It's worked out really well. We work ISO 27001 certified. Since I manage the enterprise storage, we use SnapMirror, and we're currently using Veeam for backups. Thanks to what this tool provides, we are able to get through that portion of our certification without a problem. No changes, no rectifying. It's very slick. Our company's goals include maintaining a level of consistency. We're never going to be on the bleeding edge. We're never going to have the super fastest abilities. We want something that works, is easier for us to manage, and has a better growth path. For us, in the past, in the need for additional disk space, if we didn't do the sizing right in the first place, buying additional disks was incredibly expensive. Now, with Keystone, that's no longer an issue, and that's what we like.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The solution uses newer technology for deduplication and compression."
"It has benefited my organization because it has reduced time to insights."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"Overall stability is very good. It is a very stable solution."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"HPE Primera is stable."
"The product is stable."
"The performance is very good."
"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."
"The product's initial setup phase was easy."
"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."
"It is a stable and scalable solution with quick and efficient storage capability."
"The most valuable feature of HPE Primera is its performance and simple replication."
"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."
"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"NetApp helps us get the fastest output."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
"NetApp support is fantastic."
 

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."
"Adding some functions to the product would be beneficial."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"The tool's portfolio is minimal. It is expensive."
"Maybe the price can be reduced since the solution is very expensive."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"The product's stale snapshots feature needs improvement."
"The initial setup is not straightforward."
"This solution would be expensive for small business and it could be priced more competitively for that market."
"The pricing is very high."
"The solution's compression ratio feature could be improved."
"Only HPE can manage the product."
"There are certain features that require engineering-level access, which should be accessible to storage admins as well."
"There are certain shortcomings in the technical support offered by HPE where improvements are required."
"The solution's ransomware protection could be improved."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
"Pricing could always be lower."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The product is expensive."
"With VMware, we pay $300,000 annually."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The product is expensive."
"I believe HPE Primera and Pure Storage are similar in price."
"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."
"The price of HPE Primera could improve, it is expensive."
"The solution is quite cost-effective."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
16%
Manufacturing Company
11%
Financial Services Firm
10%
Government
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise9
Large Enterprise12
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Information Not Available
Find out what your peers are saying about HPE Primera vs. NetApp AFF A-Series and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.