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HPE Alletra Storage vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.7
Number of Reviews
52
Ranking in other categories
No ranking in other categories
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.9
Number of Reviews
37
Ranking in other categories
Software Defined Storage (SDS) (7th), File and Object Storage (6th)
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"It has good, reliable, fast storage."
"The solution is very straightforward to set up."
"The most valuable feature of this solution is its ease of use."
"It has benefited my organization because it has reduced time to insights."
"The most valuable feature of this solution is reliability."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"It's good for preventing problems before they occur."
"The all-flash system we have is incredibly fast."
"The capability to predict problems and prevent them before they occur is exceptional in HPE Alletra Storage MP."
"Technical support is excellent."
"We are saving a lot of money after procuring Alletra."
"The solution has been rock-solid since we've had it."
"The most important feature is scalability, which enables us to rapidly scale without any disruptions. We can easily scale up to more arrays without stopping any services."
"3PAR took it to another level, but Alletra and GreenLake have impressed me utterly and totally and made life easier."
"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."
"The most valuable feature is Safe Mode."
"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."
"FlashBlade offers low latency, high throughput, and seamless scalability."
"The initial setup is pretty quick."
"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."
"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."
"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."
 

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"We need better data deduplication."
"There are some challenges with data encryption and reduction."
"The software layer has to improve."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"I would like to see replication and DR features in the next release of this solution."
"Adding some functions to the product would be beneficial."
"My suggestion is that the HPE Alletra Storage or HPE storage portfolio should offer storage models that can accommodate NFS and file shares, and block shares in the same single enclosure or controller."
"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."
"Due to their acquisition of Nimble, there are multiple portals. I'm hoping that that gets cleaned up."
"When you configure it, the system has to be connected to the Internet. Otherwise, you cannot configure it. That is the most difficult part. They need to have something that does not require a connection to the Internet."
"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."
"It was fairly difficult to migrate the data from 3PAR over."
"I do not have any issues with it. It has been good for us. There are no cons that I see, and that is why we use it."
"We had some issues while installing it on our servers. It required more resources while cross-checking. So, the initial setup process could be better."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"I would also like to see better support for CIFS workloads."
"I have not seen ROI."
"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."
"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."
"The documentational aspect of FlashBlade needs improvement."
"Pure Storage FlashBlade should improve on more cloud integration."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
 

Pricing and Cost Advice

"Given its price, Pure is not the first option."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"With VMware, we pay $300,000 annually."
"Our licensing fees are $500,000+ USD."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The solution is expensive and can cost around five lakhs."
"So far, so good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"Its price can be optimized."
"It is reasonably priced."
"Overall, it was good. It had a good price per gigabyte."
"For us, its price is good."
"Its pricing is very competitive."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
"I understand that it is competitively priced compared to other brands."
"I rate the tool's pricing a seven to eight out of ten."
"We used a reseller for the purchase."
"Licensing fees are paid yearly."
"The price of this solution could be made more affordable."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
24%
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.
853,118 professionals have used our research since 2012.