HPE Alletra Storage vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while Pure Storage is ranked #15 with an average rating of 8.8. Hewlett Packard Enterprise holds a 9.3% mindshare in AFS, compared to Pure Storage’s 2.1% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Alletra Storage are advanced storage solutions catering to different user needs and preferences. Users are generally happier with the pricing and support of Pure Storage FlashBlade, but HPE Alletra Storage is recognized for its superior features and reliability, making it worth the additional cost.

Features: Pure Storage FlashBlade is valued for its seamless scalability, high performance, and efficient data management capabilities. HPE Alletra Storage is noted for its robust feature set that includes advanced data protection, integrated AI-driven management, and strong performance metrics. Differences lie in FlashBlade's emphasis on operational simplicity, while Alletra focuses on extensive feature integration and intelligent management.

Room for Improvement: Pure Storage FlashBlade users suggest enhancements in multi-protocol support and additional data protection options. HPE Alletra Storage users call for improvements in initial setup complexity and a more intuitive system for updates and management.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is praised for its straightforward deployment process and responsive customer service. HPE Alletra Storage users experience a steeper learning curve during deployment but appreciate the comprehensive customer support once operational.

Pricing and ROI: Pure Storage FlashBlade offers competitive setup costs and good ROI as users benefit from predictable expenses and robust performance. HPE Alletra Storage has higher initial costs but delivers a solid ROI through its advanced capabilities and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. Pure Storage FlashBlade Report (Updated: December 2025).

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.7

Many organizations found HPE Alletra Storage cost-effective, easy to manage, reliable, and beneficial for efficiency and performance improvements.

Sentiment score

6.6

Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.

Fernando Hortal

CTO & Presales Manager at Pleiades Tecnologia

Uptime is ROI.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

With Alletra, it downloads the software, and you just hit the button, and go.

Lisa Whalen

System Engineer at University of Nebraska

For more quotes and insights, download the HPE Alletra Storage report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.5

HPE Alletra Storage support is highly rated for responsive, skilled service, quick resolutions, and effective problem-solving, especially Nimble support.

Sentiment score

7.6

Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

We have four-hour support, and 99% of our issues are resolved within that timeframe.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

Last week, a ticket that needed to be solved in six hours took one week.

Julio Cesar Bortolotti

Solution Architect at a tech services company with 51-200 employees

As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

For more quotes and insights, download the HPE Alletra Storage report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Their technical support has been perfect lately, so I would give it a 10.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.0

HPE Alletra Storage offers efficient scalability, enabling easy expansions with minimal downtime, despite some limitations in certain models.

Sentiment score

8.6

Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

We've had zero downtime.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

Alletra provides modular, non-disruptive scale-up and scale-out.

reviewer7142983

Senior Consultant at a tech vendor with 10,001+ employees

If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.

reviewer2729496

Operations Technician at a energy/utilities company with 201-500 employees

For more quotes and insights, download the HPE Alletra Storage report

Pure Storage FlashBlade is scalable.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

There are between 5 and 10,000 people using it in our organization.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.9

HPE Alletra Storage is recognized for high uptime, reliability, and performance, with some concerns about future stability.

Sentiment score

8.1

Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution is stable and rock-solid.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

I have not experienced any downtime, crashes, or performance issues.

reviewer2729523

Manager, Information Technology at a agriculture with 5,001-10,000 employees

I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.

reviewer2729526

Head of Information Technology at a media company with 51-200 employees

For more quotes and insights, download the HPE Alletra Storage report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

HPE Alletra users seek NVMe integration, improved setup, intuitive management, AI capabilities, and better compatibility with protocols and platforms.

Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

For more quotes and insights, download the Pure FlashArray X NVMe report

They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

They would like to have one tool that can take them everywhere. There should be a single pane of glass.

reviewer2505771

Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees

Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.

Andre Bellotti

Solution Architect at CBTS

For more quotes and insights, download the HPE Alletra Storage report

Technical support definitely needs significant improvement.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

HPE Alletra Storage pricing is competitive, with varying opinions on cost, licensing complexity, and alignment with consumption-based models.

Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would rate the solution as an eight out of ten in terms of costliness.

Joerg Utesch

Sales Director at systemzwo group

For more quotes and insights, download the Pure FlashArray X NVMe report

For future use, we bill based on device consumption rather than the traditional datacenter model.

Yosef Emiru

System Engineer at Kenera International Trading PLC

The predictability of having that one-time cost is everything for the data center.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

It's expensive.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

For more quotes and insights, download the HPE Alletra Storage report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

HPE Alletra Storage offers easy management, fast deployment, cost savings, VMware integration, predictive analysis, and proactive support for efficient operations.

Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.

Joerg Utesch

Sales Director at systemzwo group

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

For more quotes and insights, download the Pure FlashArray X NVMe report

With NVMe drives, a single drive can provide up to thirty thousand IOPS.

SushilKumar4

Solution architect at Aeris

The guarantee of data availability is very important to us. Data runs everything.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

For more quotes and insights, download the HPE Alletra Storage report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.3%, up from 5.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.1%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.3%
Pure FlashArray X NVMe	1.2%
Pure Storage FlashBlade	2.1%
Other	87.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

15%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

11%

Computer Software Company

10%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

In HPE Alletra Storage, areas that have room for improvement include the network-attached storage, specifically the N...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 12% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE Primera vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 17% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 7% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

December 2025

Download HPE Alletra Storage product report

Buyer's Guide

Pure Storage FlashBlade

December 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

December 2025

Free Report: HPE Alletra Storage vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: December 2025.

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