Hitachi Virtual Storage Platform vs SolidFire comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #10 with an average rating of 8.0, while NetApp is ranked #27 with an average rating of 9.0. Hitachi Vantara holds a 3.4% mindshare in AFS, compared to NetApp’s 0.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and SolidFire are high-performance storage solutions. Users are generally more satisfied with the advanced features and scalability of SolidFire, despite higher pricing compared to Hitachi.

Features: Hitachi Virtual Storage Platform is known for its robust performance, reliability, and comprehensive data management features. SolidFire is favored for its seamless scalability, automation capabilities, and integration with cloud services. Users find SolidFire's automation more valuable, providing ease of use in dynamic environments.

Room for Improvement: Users suggest that Hitachi Virtual Storage Platform could enhance its snapshot capabilities, simplify integration with other tools, and improve its user interface. SolidFire users point out the need for more detailed monitoring and reporting tools, a better user experience, and improvements in customer support responsiveness.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is reported to have a straightforward deployment process but can be complex for larger setups, with mixed reviews on customer service responsiveness. SolidFire is praised for its quick and easy deployment model, although some users have experienced delays in customer support responses.

Pricing and ROI: Hitachi Virtual Storage Platform users find it reasonably priced but note that its initial setup costs can be high. SolidFire, while on the pricier side, is considered worth the investment due to its highly scalable and automated features, with better long-term ROI reported by users.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. SolidFire Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. SolidFire

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.0% compared to the previous year. The mindshare of SolidFire is 0.2%, down from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
SolidFire	0.2%
Other	95.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

Ramil Cerrada

Solution lead at Globe Mobile

A versatile storage solution suitable for various workloads in cloud environments providing scalable architecture, granular Quality of Service and consistent performance

The most significant benefit lies in its exceptional performance, driven by its Flash-based architecture. This enhances routing speed and, consequently, database performance. The provisioning process is efficient and doesn't demand higher latency, ensuring optimal data transfer performance which is particularly valuable for tasks like data mining, where quick results are essential.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The initial setup was extremely simple and straightforward."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Technical support has been helpful and responsive."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The latency is good."

"The high availability of the product is the most valuable feature."

"The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe pros

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"It is the most stable high-end solution in this area."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The product provides a good storage space."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

More Hitachi Virtual Storage Platform pros

"The provisioning process is efficient and doesn't demand higher latency, ensuring optimal data transfer performance which is particularly valuable for tasks like data mining, where quick results are essential."

"Individual settings you can put on each individual volume, if you want to do that."

"The quality of service for minimum iOS, to maximum iOS in a multi-terminal environment is very powerful. The SQL service feature is the best part of SolidFire."

"The square footage for doing development is at a premium when dealing with government networks. To be able to put a lot of IOPS in a lot of high-speed performing drives in a very small location which requires very little HVAC with very little power, it is very valuable to us."

"It's a very compact device. For a medium-sized business, it's very helpful because the device is efficient and very fast."

"If you buy the solution for its specific purpose it will work well."

"Stability-wise, I rate the solution a ten out of ten."

"Feature-wise, it is a good solution allowing users to monitor and simplify their networks. The solution also provides its users with flexibility by enabling them to utilize its extensions."

More SolidFire pros

Cons

"It is on the expensive side."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"I would like to see replication and DR features in the next release of this solution."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"The tool's pricing is higher than competitors."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

More Pure FlashArray X NVMe cons

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"The complex setup phase is an area where improvements are needed."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

More Hitachi Virtual Storage Platform cons

"A little better segregation of the multi-tenancy. Right now, it's just VLAN-specific, that's all you can do."

"We are looking for, potentially, on the Active IQ reporting side, to do reporting based on the datastore. Right now, I can report on the whole SolidFire, or I can report on just a certain datastore or a volume. I'd like to take all of my VDI infrastructure, which as an example would be multiple datastores."

"The tool should improve its initial cost which is expensive compared to other products."

"SolidFire could improve in terms of hardware robustness."

"It's a very good Windows-type solution. But we do a lot of legacy systems and the like. So it's getting that incorporated into it that would help us."

"The scalability of HCI or SolidFire as such isn't a concern, but when you compare it to PowerMax or NetApp AFF series devices, scalability is a concern because it's only the drives that are connected to the nodes. We don't have any shelf connectivity."

"The user interface needs to be improved. Much of the client feedback involves comments such as "Oh, it's hard to navigate through.""

"Though it is a stable solution, its users may face some security issues at times...The security provided by the solution is one area that can be improved."

More SolidFire cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"The cost price of this product is better than its competitors."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"This is an expensive solution."

"The product is reasonably priced."

"Pricing could be better, because the cost is very high."

"I would like to see better pricing and more discounts."

"We pay for a support contract agreement."

More Hitachi Virtual Storage Platform pricing and cost advice

"On a scale where one is a high price and ten is a low price, I rate the solution between three and four. It is an expensive solution."

"We would probably use SolidFire more, except we're getting more bang for our buck with our purchases of ONTAP right now, and the deal we made with NetApp, so it's more of just a cost decision"

"Based on what I heard from other people, its price was on the higher side."

"The price of this solution is more expensive than others."

"It might be considered expensive, but when evaluating performance, it represents good value online because you pay for what you get."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	6
Large Enterprise	16

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

What do you like most about SolidFire?

The provisioning process is efficient and doesn't demand higher latency, ensuring optimal data transfer performance w...

See all answers

What is your experience regarding pricing and costs for SolidFire?

It might be considered expensive, but when evaluating performance, it represents good value online because you pay fo...

See all answers

What needs improvement with SolidFire?

There is room for improvement with a focus on creating a centralized storage system, functioning similar to AWS. This...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp AFF vs SolidFire

Compared 100% of the time

More SolidFire Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

SolidFire

September 2025

Download SolidFire product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

SolidFire delivers all five core elements needed to deliver newfound storage agility to your next generation data center and beyond. With SolidFire you can deploy new applications and capabilities faster, provide more agile and scalable infrastructure, increase application performance and predictability, enable automation and end-user self-service and raise operational efficiency and reduce cost.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

California Public Utilities Commission, RFA, 1&1, Ultimate Software , Endicia, ezVerify, MercadoLibre, Sungard Availability Services, ServInt, Elastx, Hosted Network, Colt, Crucial, iWeb, Datapipe, Databarracks

Buyer's Guide

Hitachi Virtual Storage Platform vs. SolidFire

September 2025

Free Report: Hitachi Virtual Storage Platform vs. SolidFire

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