Hitachi Virtual Storage Platform vs NetApp FAS Series comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.2, while NetApp is ranked #3 with an average rating of 8.6. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 96% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 7, 2024

Hitachi Virtual Storage Platform and NetApp FAS Series compete in the enterprise storage solutions category. NetApp FAS Series often has the upper hand due to its advanced features and perceived value for money.

Features: Hitachi Virtual Storage Platform offers non-disruptive migration, making it ideal for large database applications. Its Global Active Device feature enables access to the same volume from different locations. The platform is also noted for high-performance flash capabilities. NetApp FAS Series, however, is recognized for its protocol flexibility, reliable DataONTAP OS, and superior data management tools like SnapMirror and FlexClone. It supports various storage virtualizations.

Room for Improvement: Hitachi Virtual Storage Platform could benefit from enhanced user experience and better management tools. Users express concerns about pricing and lack of flexibility. NetApp FAS Series is criticized for its high pricing and limited UI options, but improvements in built-in monitoring and migration paths are often recommended.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform's deployment is favored in hybrid cloud settings with mixed reviews on technical support. NetApp FAS Series is appreciated for knowledgeable support teams, although coverage varies by region.

Pricing and ROI: Hitachi Virtual Storage Platform is competitively priced with some licensing challenges but positive ROI over time. NetApp FAS Series is costly yet offers features that justify the expense, aligning user satisfaction with ROI despite the initial investment.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp FAS Series Report (Updated: May 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Paweł Jabłoński

IT Infrastructure Manager at Bricoman Wilanów

Used for VMs with replication a feature, but need upgraded SSDs

We use this solution. I configured and updated it. Of course, I was also a user of applications that store data on that storage. We already have an SSD solution. So, rather than planning to go with an SSD solution, we are focusing on expanding it. If a company wants to deploy something new, it should choose a product with SSD, and NVMe disks. Overall, I rate the solution a six out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The most valuable feature of this solution is reliability."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"I appreciate the performance."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"The technical support is great."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"Storage is the most valuable feature."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The product's performance is good."

More Hitachi Virtual Storage Platform pros

"The most valuable feature for us is the combining of HA and SnapMirror."

"The most important features are SnapVault, Snapshots, and SnapMirror."

"NetApp's cloud-based PaaS has been a massive help for unstructured data."

"Good for NAS and unified solutions."

"They are very satisfied with NetApp and continue to use NetApp and upgrade to new solutions."

"The solution is easy to use."

"It's an easy product to use that is stable and has good performance."

"The support is very good."

More NetApp FAS Series pros

Cons

"There are some challenges with data encryption and reduction."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The tool's pricing is higher than competitors."

"Maybe the price can be reduced since the solution is very expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"One improvement I am hoping for in the next release is unified storage."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

More Hitachi Virtual Storage Platform cons

"The high cost of the product is an area of concern, so from an improvement perspective, the tool needs to be made cheaper."

"Currently, the newest release is not HCI friendly."

"I would like to see NetApp add incident support."

"It could be more flexible in terms of configuration."

"We have some experience with older equipment end-of-life. For example, when warranty support stops or updates stop – it can be frustrating. Not all clients can buy a new filer every year or two, and NetApp ending support a bit quickly can be a concern."

"When getting new hardware, always tell the account manager that you are also considering other brands. They will be forced to adjust the price lower."

"It's not a cheap system. It is very expensive. The pricing has been ridiculous every time that we had to renew the support."

More NetApp FAS Series cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The price is good enough considering the performance, and we are satisfied."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The costs were primarily in line with every other vendor at the time."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"It is expensive. Everything is included in the license. There is no additional cost."

"The price per gigabyte is good and it is low when it comes to terabytes."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

More Hitachi Virtual Storage Platform pricing and cost advice

"It's not cheap, but at the same time, it's also inexpensive. It's somewhere in between."

"The price, compared to competitors, is quite high."

"The product is on the expensive side."

"There are products available in market with comparatively lower costs."

"The tool is expensive."

"I would rate the pricing a seven out of ten, with ten being expensive. We pay a one-time purchase price."

"If we want a ransomware solution with the product or other extended features, we need to pay an extra cost."

"The only area that could be improved is to lower prices for their All Flash FAS."

More NetApp FAS Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

52%

Manufacturing Company

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

See all answers

What do you like most about NetApp FAS Series?

Flexibility in data replication.

See all answers

What is your experience regarding pricing and costs for NetApp FAS Series?

The pricing of NetApp FAS Series is not cheap, but in comparison to other vendors, NetApp FAS Series is affordable be...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

Dell PowerScale (Isilon) vs Hitachi Virtual Storage Platform

Compared 3% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale (Isilon) vs NetApp FAS Series

Compared 22% of the time

HPE MSA vs NetApp FAS Series

Compared 10% of the time

NetApp AFF vs NetApp FAS Series

Compared 8% of the time

Dell Unity XT vs NetApp FAS Series

Compared 6% of the time

More NetApp FAS Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

May 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp FAS Series

April 2025

Download NetApp FAS Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp FAS series is an enterprise-level storage system that provides a wide variety of data management services, including data protection, block and file storage, and data management.

NetApp FAS is designed to be highly scalable, allowing your organization to grow storage capacity on demand. NetApp FAS also supports multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel, as well as various storage architectures, including SAN (Storage Area Network) and NAS (Network-Attached Storage).

The FAS series has multiple data protection and data management features, including snapshots, cloning, replication, and deduplication, to help secure your data and manage it more efficiently. The system integrates with other NetApp products and solutions, to create a unified data management platform. The system can be deployed on-premise, on multi-cloud environments, or hybrid.

NetApp FAS Series Benefits and Features

NetApp FAS series provides its users with several key benefits and features, including:

Scalability: NetApp FAS series is easy to scale, allowing organizations to rapidly grow their storage capacity according to demand.

Security: Protect and manage your data with various data protection and data management tools, including snapshots, cloning, replication, and deduplication.

Seamless integration: Integrate with other NetApp products and solutions to ensure a unified data management platform across on-premise, hybrid, and multi-cloud environments.

Reduced costs: Consolidation of multiple storage boxes greatly reduces the data center footprint. From a management point of view, with NetApp FAS you manage a single storage box instead of multiple storage boxes.
Compatibility: Forward and backward compatibility ensures that you don’t have to trade in existing controllers. New controllers can always integrate with previously released controllers.

Multi-protocol support: Support for multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel.

High performance and availability: The solution has high input and output per second performance and ensures that critical data remains accessible in the event of a hardware failure.
Intuitive interface: The FAS series has a user-friendly interface and management dashboard, making it easy to manage your storage systems. With unified management, you can quickly run a single protocol on your entire system
Data cloning and replication: Easily clone databases of any size. Clones occupy a very, very small footprint on the storage until they are severed from the main database. Replications carried out by the system are fast and require very little bandwidth.

Reviews from Real Users

NetApp FAS Series stands out among its competitors for a number of reasons. Several major ones are its speed, reliability, and a wide variety of features.

Adriano S., IT project and infrastructure service manager, writes, “The replication feature is noteworthy because it's faster than most and it uses little bandwidth. Then there's the friendly interface that the equipment offers. With this interface, it is very easy to manage.”

Temitope O., a NetApp product manager at Hiperdist Ltd, says, “I like the unified management feature because sometimes you end up running a single protocol on the entire system. You rather have a system for a particular protocol and another system for other protocols, especially in a big environment like mine.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Children's Hospital Central California, Plex Systems, PDF PNI Digital Media, Denver Broncos, PDF KSM Legal, Clayton Companies, Virginia Community College

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

May 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp FAS Series

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp FAS Series and other solutions. Updated: May 2025.

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