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Hightouch vs Upsolver comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Upsolver
Ranking in Data Integration
41st
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
Streaming Analytics (22nd)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Upsolver is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Upsolver0.7%
Hightouch0.4%
Other98.9%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
reviewer2784462 - PeerSpot reviewer
Software Engineer at a tech vendor with 10,001+ employees
Streaming pipelines have become simpler and onboarding new data sources is now much faster
One of the best features Upsolver offers is the automatic schema evolution. Another good feature is SQL-based streaming transformations. Complex streaming transformations such as cleansing, deduplication, and enrichment were implemented using SQL and drastically reduced the need for custom Spark code. My experience with the SQL-based streaming transformations in Upsolver is that it had a significant positive impact on the overall data engineering workflow. By replacing custom Spark streaming jobs with declarative SQL logic, I simplified development, review, and deployment processes. Data transformations such as parsing, filtering, enrichment, and deduplication could be implemented and modified quickly without rebuilding or redeploying complex code-based pipelines. Upsolver has impacted my organization positively because it brings many benefits. The first one is faster onboarding of new data sources. Another one is more reliable streaming pipelines. Another one is near-real-time data availability, which is very important for us. It also reduced operational effort for data engineering teams. A specific outcome that highlights these benefits is that the time to onboard new sources is reduced from weeks to days. Custom Spark code reduction reached 50 to 40 percent. Pipeline failures are reduced by 70 to 80 percent. Data latency is improved from hours to minutes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"A specific outcome that highlights these benefits is that the time to onboard new sources is reduced from weeks to days, custom Spark code reduction reached 50 to 40 percent, pipeline failures are reduced by 70 to 80 percent, and data latency is improved from hours to minutes."
"Customer service is excellent, and I would rate it between eight point five to nine out of ten."
"The most prominent feature of Upsolver is its function as an ETL tool, allowing data to be moved across platforms and different data technologies."
"It was easy to use and set up, with a nearly no-code interface that relied mostly on drag-and-drop functionality."
"I have saved 50 to 60% on maintaining pipelines since using Upsolver."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"On the stability side, I would rate it seven out of ten. Using multiple cloud providers and data engineering technologies creates complexity, and managing different plugins is not always easy, but they are working on it."
"I would say Upsolver's scalability is eight out of 10 because of pricing."
"Upsolver excels in ETL and data aggregation, while ThoughtSpot is strong in natural language processing for querying datasets. Combining these tools can be very effective: Upsolver handles aggregation and ETL, and ThoughtSpot allows for natural language queries. There’s potential for highlighting these integrations in the future."
"I think that Upsolver can be improved in orchestration because it is not a full orchestration tool."
"There is room for improvement in query tuning."
 

Pricing and Cost Advice

Information not available
"Upsolver is affordable at approximately $225 per terabyte per year."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Real Estate/Law Firm
13%
Manufacturing Company
13%
Retailer
12%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for Upsolver?
My experience with pricing, setup cost, and licensing is that the pricing is nine out of 10.
What needs improvement with Upsolver?
I think Upsolver can be improved with deeper integration with external orchestration out of the box. I would appreciate more clear dashboards with billing in real time as a needed improvement.
What is your primary use case for Upsolver?
My main use case for Upsolver is to operate with changes in the structure of new data without a pipeline disrupting. I write SQL queries in Upsolver, and the platform takes care of the data itself,...
 

Comparisons

 

Overview

Find out what your peers are saying about Hightouch vs. Upsolver and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.