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Hightouch vs SAS Access comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAS Access
Ranking in Data Integration
60th
Average Rating
9.0
Reviews Sentiment
7.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAS Access is 0.9%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Hightouch0.4%
SAS Access0.9%
Other98.7%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Robert Heck - PeerSpot reviewer
Co Owner at Hecht und Heck GmbH
The solution is stable, scalable, and flexible
I rate the solution eight out of ten. The number of people required to maintain the solution is dependent on the other applications running. The solution in itself does not require a lot of maintenance. The solution is flexible and I recommend it when you have more complex applications with special requirements.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"The most valuable aspect of the solution is the ease of access to the data in those databases."
"The SAS/ACCESS ability to connect creates an elegant simplicity."
"The most valuable part of SAS/ACCESS is what it is made for: connecting to remote systems that are not part of your physical SAS environment."
"The most valuable feature is you have native access to the external databases."
 

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"The pricing model needs to be reconsidered and adjusted."
"The solution can provide access to the newer databases that come out sooner."
"The solution's pricing and licensing are expensive."
"The primary way that this product can be improved is by adjusting their pricing model."
"I can't really recall any missing feature or general improvement that is needed. We don't really add too many new kinds of databases and therefore our needs are already met."
 

Pricing and Cost Advice

Information not available
"The solution's pricing and licensing are expensive."
"The pricing model is complex and is based on modular packages as well as the size of the applicable environment."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Construction Company
18%
Comms Service Provider
18%
Outsourcing Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
Ask a question
Earn 20 points
 

Comparisons

 

Also Known As

No data available
SAS/Access
 

Overview

 

Sample Customers

Information Not Available
Los Angeles County, West Midlands Police, Credit Guarantee Corporation, Canada Post, Allianz Global Corporate & Specialty
Find out what your peers are saying about Hightouch vs. SAS Access and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.