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Hightouch vs Qlik Talend Cloud comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Qlik Talend Cloud
Ranking in Data Integration
7th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
56
Ranking in other categories
Data Quality (2nd), Data Scrubbing Software (1st), Master Data Management (MDM) Software (4th), Cloud Data Integration (6th), Data Governance (8th), Cloud Master Data Management (MDM) (3rd), Streaming Analytics (11th), Integration Platform as a Service (iPaaS) (6th)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Qlik Talend Cloud is 2.5%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Qlik Talend Cloud2.5%
Hightouch0.4%
Other97.1%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Henrique Fsantos - PeerSpot reviewer
Data & Analytics Engineer at PicPay
Automated data pipelines have improved analytics workflows and provide trusted reporting data
The best features of Qlik Talend Cloud are its connectors to many systems, databases, APIs, and files, including both SQL and NoSQL databases. The scheduling feature allows me to run jobs automatically in the cloud, and the built-in data quality tools help clean and check data. The reusable components enable me to reuse jobs and parts, which saves time, making it easy to build good data pipelines. The feature that has made the biggest difference for me in Qlik Talend Cloud is the scheduling and automation, which helps me run ETL jobs automatically without manual work. This saves time, reduces errors, and makes the pipelines more stable. In my daily work, I can trust that the data is updated on time and ready for reports and analytics. Qlik Talend Cloud has had a positive impact on my organization by automating data integration processes, reducing manual errors, and ensuring reliable and up-to-date data for reports and business decisions. This has improved operational stability, productivity, and trust in the data. Since using Qlik Talend Cloud, we have reduced manual work, resulting in approximately 20% to 30% time savings in data load processes. We have also seen a reduction in operational errors, mainly due to automation and the data quality checks, and a clear improvement in data reliability since the pipelines became more standardized and monitored.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"Talend has allowed us to systematically organise/structure and deploy our staged ETL transformation processes from Development into production, we have tracked our data quality efforts during our runs and supplied comprehensive feedback during our development."
"We have multiple use cases for this solution. We integrate with Salesforce, SAP and Oracle databases to build business logic and provide reporting."
"I think Talend is one of the easiest tools for faster implementation compared to other tools."
"Overall, the management and running environment are very stable, and I would rate it an eight out of ten."
"Before, when we wanted solutions and REST APIs, we handed it over to an external company, so it took time, back and forth and all that, but now, with Qlik Talend Cloud, when we want a service, we create it, and in at most one or two days the service is in production and usable, so we save a lot of time."
"The best features Qlik Talend Cloud offers include the fact that it is built on Java, which gives me the chance to customize my requirements and write my own Java code to achieve my logic."
"It has definitely streamlined certain processes.​"
"The most valuable feature is the data loading and scripting language"
 

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"It would be more helpful if it offered dynamic dashboards that could be directly used by clients for better analysis."
"The stability for Talend Data Quality can be rated around an 8; it is quite stable."
"The product's setup process could be simpler."
"There are no concurrent licenses, they only have seat licenses on cloud. That's the whole challenge. For example, if in any project your headcount increases or decreases, you do not have that concurrence and you have a seat license, you run into challenges because you have to procure a few more licenses for getting the job done."
"Qlik Talend Cloud could be improved with more advanced monitoring and flexible alerts, as well as better job performance visibility."
"What's missing in the Talend MDM Platform is that it's not maintaining technology references. For example, my company needs a reference case if the platform has been implemented for a configuration that's similar to the client's required configuration. Currently, the client is still reluctant to roll out the Talend MDM Platform at a wider level because there's still no reference received from the Talend team."
"If we encounter issues, it’s most likely when using the Talend Open Studio. The studio can be slow, get stuck, or crash. But again, it can be caused by the resources of your machine or your connection with the repository. If we encounter issues with the Studio we restart the Studio. In emergencies, we create and use a new workspace."
"You can't join more than two tables for analysis."
 

Pricing and Cost Advice

Information not available
"The solution's pricing is very reasonable and half the cost of Informatica."
"The price is on a per-user basis. It's a little more expensive than other tools. There aren't any additional costs beyond the standard licensing fee."
"I would advise to first take a look and at the Open Studio edition. Figure out what you need and purchase the appropriate license."
"The licensing cost is about 40,000 Euros a year."
"The licensing cost for the Talend MDM Platform is paid yearly, but I'm unable to give you the figure. I would rate its price as four out of five because it's on the cheaper side. I'm not aware of any extra costs in addition to the standard licensing fees for the Talend MDM Platform."
"I have been using the open-source version."
"We did not purchase a separate license for DQ. It is part of our data platform suite, and I believe it is well-priced."
"The price of the Talend Data Management Platform is reasonable. The other competing solutions are priced high. Gartner Magic Quadrant identified other solutions, such as Informatica, that are far more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Financial Services Firm
14%
Outsourcing Company
12%
Comms Service Provider
11%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise12
Large Enterprise20
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What needs improvement with Talend Data Quality?
I don't use the automated rule management feature in Talend Data Quality that much, so I cannot provide much feedback. I may not know what Talend Data Quality can improve for data quality. I&#3...
What is your primary use case for Talend Data Quality?
It is for consistency, mainly; data consistency and data quality are our main use cases for the product. Data consistency is the primary purpose we use it for, as we have written rules in Talend Da...
What advice do you have for others considering Talend Data Quality?
Currently, I'm working with batch jobs and don't perform real-time data quality monitoring because of the large data volume. For real-time, we use a different product. I cannot provide deta...
 

Also Known As

No data available
Talend Data Quality, Talend Data Management Platform, Talend MDM Platform, Talend Data Streams, Talend Data Integration, Talend Data Integrity and Data Governance
 

Overview

 

Sample Customers

Information Not Available
Aliaxis, Electrocomponents, M¾NCHENER VEREIN, The Sunset Group
Find out what your peers are saying about Hightouch vs. Qlik Talend Cloud and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.