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Hightouch vs Pentaho Data Integration and Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Pentaho Data Integration an...
Ranking in Data Integration
8th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
61
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Pentaho Data Integration and Analytics is 1.9%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Pentaho Data Integration and Analytics1.9%
Hightouch0.4%
Other97.7%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Michelle Lawson - PeerSpot reviewer
Principal Software Engineer at a tech vendor with 10,001+ employees
Streamlines complex data workflows and has supported automated customer payment notifications
I haven't used Pentaho Data Integration and Analytics in a couple of years, so I don't know how it can be improved. I was pretty pleased with it and was self-taught on it, working a lot with their team at various times, but they were surprised that I was able to learn it all by myself. The documentation is not bad, and documentation is the main thing that any product can do to make themselves better because the easier it is to find examples of what you're trying to do improves the learning curve. I think it took me the longest to learn how to do the asynchronous processing and have things wait for other things to finish processing before continuing on in the workflow. I choose 8 out of 10 because the one reason that it's been rejected at T-Mobile is that everything has to go through a provisioning process and has to get approved, meaning the actual code base has to be investigated by T-Mobile before they'll allow us to use tools of that nature. For whatever reason, we just haven't been able to get that approval; I don't know if it's on Pentaho Data Integration and Analytics' side or if it's on our side. The more you can make it easier for companies to feel comfortable that your product is secure, robustly tested and bug-free, and free of any other kind of negative hacks, the more quickly it will get accepted.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"All you need is a balance of experienced users and new trainees to get going."
"It is a lightweight ETL tool that's easy to get started on and connects seamlessly to most commonly used data sources."
"We have a huge amount of data that needs to be cleaned and made more valuable for our organization, and this Data Integration helps us to achieve that goal."
"This solution allows us to create pipelines using a minimal amount of custom coding."
"We can schedule job execution in the BA Server, which is the front-end product we're using right now. That scheduling interface is nice."
"The abstraction is quite good."
"After using this product, we could do some of the things much faster than before."
"Pentaho Data Integration is quite simple to learn, and there is a lot of information available online."
 

Cons

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Regarding the features, I find many issues using Pentaho Data Integration and Analytics when working with different environments, especially development environments and production environments, where I have faced many issues working with two environments."
"The User Console, aka workspace, and the development of dashboards work but they require some programmer skills, which means continuous application management on behalf of the IT department."
"​I could not connect to our Hadoop environment in an easy and flexible way, and it was important to scale our data warehouse​."
"Should provide additional control for the data warehouse"
"If you develop it on MacBook, it'll be quite a hassle."
"I would like to see improvements made for real-time data processing."
"It is difficult to process huge amounts of data."
"Some of the scheduling features about Lumada drive me buggy. The one issue that always drives me up the wall is when Daylight Savings Time changes. It doesn't take that into account elegantly. Every time it changes, I have to do something. It's not a big deal, but it's annoying."
 

Pricing and Cost Advice

Information not available
"The solution reduced our ETL development time by a lot because a whole project used to take about a month to get done previously. After having Lumada, it took just a week. For a big company in Brazil, it saves a team at least $10,000 a month."
"I mostly used the open-source version. I didn't work with a license."
"You need to go through the paid version to have Hitachi Lumada specialized support. However, if you are using the free version, then you will have only the community support. You will depend on the releases from Hitachi to solve some problem or questions that you have, such as bug fixes. You will need to wait for the newest versions or releases to solve these types of problems."
"There is a good open source option (Community Edition)​."
"There was a cost analysis done and Pentaho did favorably in terms of cost."
"It does seem a bit expensive compared to the serverless product offering. Tools, such as Server Integration Services, are "almost" free with a database engine. It is comparable to products like Alteryx, which is also very expensive."
"I primarily work on the Community Version, which is available to use free of charge."
"The pricing has been pretty good. I'm used to using everything open-source or freeware-based. I understand that organizations need to make sure that the solutions are secure, and that's basically where I hit a roadblock in my current organization. They needed to ensure that we had a license and we had a secure way of accessing it so that no outside parties could get access to our data, but in terms of pricing, considering how much other teams are spending on cloud solutions or even their existing solutions, its price point is pretty good. At this time, there are no additional costs. We just have the licensing fees."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Outsourcing Company
11%
Financial Services Firm
11%
Construction Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise17
Large Enterprise32
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
Which ETL tool would you recommend to populate data from OLTP to OLAP?
Hi Rajneesh, yes here is the feature comparison between the community and enterprise edition : https://www.hitachivantara.com/en-us/pdf/brochure/leverage-open-source-benefits-with-assurance-of-hita...
What do you think can be improved with Hitachi Lumada Data Integrations?
In my opinion, the reporting side of this tool needs serious improvements. In my previous company, we worked with Hitachi Lumada Data Integration and while it does a good job for what it’s worth, ...
What do you use Hitachi Lumada Data Integrations for most frequently?
My company has used this product to transform data from databases, CSV files, and flat files. It really does a good job. We were most satisfied with the results in terms of how many people could us...
 

Also Known As

No data available
Hitachi Lumada Data Integration, Kettle, Pentaho Data Integration
 

Overview

 

Sample Customers

Information Not Available
66Controls, Providential Revenue Agency of Ro Negro, NOAA Information Systems, Swiss Real Estate Institute
Find out what your peers are saying about Hightouch vs. Pentaho Data Integration and Analytics and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.