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Hearsay Social vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hearsay Social
Ranking in Social CRM
29th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of August 2025, in the Social CRM category, the mindshare of Hearsay Social is 0.9%. The mindshare of Salesforce Marketing Cloud is 11.8%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud11.8%
Hearsay Social0.9%
Other87.3%
Social CRM
 

Featured Reviews

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Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise27
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

1. Allstate Insurance 2. AXA 3. Bank of America 4. Charles Schwab 5. Farmers Insurance 6. J.P. Morgan 7. Liberty Mutual Insurance 8. MassMutual 9. Morgan Stanley 10. Northwestern Mutual 11. Prudential Financial 12. State Farm Insurance 13. Sun Life Financial 14. The Hartford 15. Transamerica 16. UBS 17. Wells Fargo 18. Ameriprise Financial 19. BBVA Compass 20. Citi 21. Edward Jones 22. Fifth Third Bank 23. KeyBank 24. MetLife 25. PNC Bank 26. Regions Bank 27. Santander Bank 28. TD Bank 29. US Bank 30. Voya Financial 31. Zions Bank 32. Zurich Insurance
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: August 2025.
865,985 professionals have used our research since 2012.