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Heap vs Tealium Customer Data Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
Web Analytics (5th)
Tealium Customer Data Hub
Average Rating
8.6
Number of Reviews
14
Ranking in other categories
Tag Management (1st)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Heap is designed for Web Analytics and holds a mindshare of 6.1%, down 6.3% compared to last year.
Tealium Customer Data Hub, on the other hand, focuses on Tag Management, holds 26.6% mindshare, down 37.1% since last year.
Web Analytics
Tag Management
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
Eric Blickley - PeerSpot reviewer
Provides out-of-the-box connectors that save time, and the pricing is fair and transparent
The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well. The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly. We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Discerning application and UX weak points, driving better user retention."
"The initial setup process was straightforward."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"I really enjoy Tealium as a whole, including its tag management part and its CDP capability."
"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."
"The product is super easy for anyone to learn."
"The product's initial setup phase is very easy."
"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."
"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."
"The best thing about Tealium is that we can customize the tracking features."
"The product's deployment phase is really easy."
 

Cons

"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"The product could benefit from more advanced UI features."
"It's more expensive."
"Their analytics could be more user-friendly."
"The solution's documentation could be vastly improved to make life easier for people using it on a regular basis."
"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."
"Tealium AudienceStream does not support concurrent development."
"Tealium lags is in the tag templates."
"Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement."
"In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required."
"We did have a couple of incidences where the CDN was possibly not resolving."
"Sometimes, the trace ID does not work properly."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"The price is based on event volume."
"It's not as expensive as other tools."
"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."
"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."
"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."
"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Insurance Company
15%
Financial Services Firm
11%
Real Estate/Law Firm
10%
Computer Software Company
11%
Financial Services Firm
11%
Energy/Utilities Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Tealium Customer Data Hub?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...
What needs improvement with Tealium Customer Data Hub?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...
What is your primary use case for Tealium Customer Data Hub?
My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: June 2025.
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