Heap vs Tealium Customer Data Hub comparison

"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."

"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."

"Discerning application and UX weak points, driving better user retention."

"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."

"The initial setup process was straightforward."

"Heap enables one to easily track how customers use one's applications on both the web and mobile."

"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."

"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."

"It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools."

"The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform."

"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."

"The product is super easy for anyone to learn."

"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."

"The tool offers a wide variety of extension stacks."

"The tool helps us see the audience's journey."

"The product's deployment phase is really easy."

"It's more expensive."

"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."

"The product could benefit from more advanced UI features."

"Their analytics could be more user-friendly."

"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."

"Sometimes, the extensions do not load properly before and after events."

"Tealium AudienceStream does not support concurrent development."

"Tealium Customer Data Hub does not provide any reporting analytics."

"The solution's documentation could be vastly improved to make life easier for people using it on a regular basis."

"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."

"We did have a couple of incidences where the CDN was possibly not resolving."

"Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement."

"The solution is expensive."

"Heap's pricing can be heavy according to the usage and requirements for control billing."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"It's not as expensive as other tools."

"The price is based on event volume."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."