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Gupshup vs Pega Customer Service comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Support
5th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Sales & Marketing (6th)
Pega Customer Service
Ranking in AI Customer Support
76th
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
6
Ranking in other categories
CRM (31st)
 

Mindshare comparison

As of August 2026, in the AI Customer Support category, the mindshare of Gupshup is 1.0%. The mindshare of Pega Customer Service is 0.6%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Pega Customer Service0.6%
Other98.4%
AI Customer Support
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
Kishore-Panathula - PeerSpot reviewer
Sr. Architect-CLSA at Wipro Limited
Unified customer service has provided real-time insights and supports flexible, intuitive workflows
We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"The return on investment has been tremendous."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"The most valuable feature of the solution is case management and different configurations."
"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."
"Pega Customer Service is scalable."
"The product is scalable. It works efficiently for changing existing features."
"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."
 

Cons

"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"The only concern I have seen about the product is its prices."
"Integrating with non-Pega systems (e.g., legacy CRMs, third-party APIs) can require significant effort and custom development."
"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."
"Pega JVM function needs to be improved."
"The product's pricing needs improvement."
"The licensing cost could also be improved."
 

Pricing and Cost Advice

Information not available
"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."
"The tool's pricing is flexible, and I rate it four to five out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
Financial Services Firm
22%
Construction Company
17%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
What is your experience regarding pricing and costs for Pega Customer Service?
The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.
What needs improvement with Pega Customer Service?
Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...
What advice do you have for others considering Pega Customer Service?
The organization uses internal applications. The overall review rating for this solution is nine out of ten.
 

Overview

Find out what your peers are saying about Gupshup vs. Pega Customer Service and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.