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Gupshup vs Liferay Digital Experience Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
Liferay Digital Experience ...
Ranking in AI Customer Experience Personalization
22nd
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (4th), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of Liferay Digital Experience Platform is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Liferay Digital Experience Platform0.9%
Other98.2%
AI Customer Experience Personalization
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Liferay provides a vast range of features with minimal license costs, which makes it better than the others."
"Big benefit is in relation to cost; there are a lot of out of box things and on the other side it has got an elastic platform for further improvements."
"Liferay is very quick and easy to set up, whether you are using the built-in database or an external database."
"The look and feel and the user interface are great."
"If you are looking for a complete portal solution with security and ease of set-up, then go for it."
"Liferay enables you to stay with latest technologies with each version release."
"It is a wonderful open-source product that has many out-of-the-box features."
"CMS lets business users create and manage web content while maintaining revisions, and Liferay enables users to be independent of developers and to manage content within the portal."
 

Cons

"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If you are a basic web developer or you have a very small organization, I don't think I would work with it."
"Setup was not straightforward. The Community Edition was a bit complicated and they should fix the code."
"I would like to see it require fewer configurations from the properties file, and provide more GUI options to configure changes."
"The documentation provided needs to be more detailed. It's sometimes hard to develop things because the documentation is so sparse."
"Liferay requires more room to provide ease of use for the content contributors."
"There are a lot of possibilities for improvement in several areas."
"We tried the 'eat your own dog food' approach and used Liferay for our company's website, but Liferay just isn't meant to build websites."
"As it is open source, it has lots of features and it is constantly updating. Therefore, bugs also keep coming."
 

Pricing and Cost Advice

Information not available
"It is a bit expensive."
"Licensing costs can be very expensive."
"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
Financial Services Firm
18%
Computer Software Company
9%
Construction Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....
 

Also Known As

No data available
Liferay DXP
 

Overview

 

Sample Customers

Information Not Available
Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Find out what your peers are saying about Gupshup vs. Liferay Digital Experience Platform and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.