Gupshup vs Kore.ai comparison

Gupshup and Kore.ai are both solutions in the AI Customer Experience Personalization category. Gupshup is ranked #7 with an average rating of 8.5, while Kore.ai is ranked #8 with an average rating of 7.9. Gupshup holds a 0.9% mindshare in ACEP, compared to Kore.ai’s 1.1% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 93% of Kore.ai users who would recommend it.

Gupshup

Read 13 Gupshup reviews

1,496 Views
583 Comparison Views

100% willing to recommend

Kore.ai

Read 16 Kore.ai reviews

3,083 Views
647 Comparison Views

93% willing to recommend

Gupshup

Kore.ai

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gupshup and Kore.ai based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gupshup vs. Kore.ai Report (Updated: June 2026).

Buyer's Guide

Gupshup vs. Kore.ai

June 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in AI Customer Experience Personalization

7th

Ranking in AI Customer Support

5th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Sales & Marketing (6th)

Kore.ai

Ranking in AI Customer Experience Personalization

8th

Ranking in AI Customer Support

2nd

Average Rating

7.8

Number of Reviews

Ranking in other categories

AI Agent Builders (7th), AI Security (7th), AI IT Support (7th)

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of Kore.ai is 1.1%, down from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gupshup	0.9%
Kore.ai	1.1%
Other	98.0%

AI Customer Experience Personalization

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Judin Augustin

Associate Data Scientist at Guide House

Automation has reduced large call centers and provides real-time outbound support for patients

Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

More Gupshup pros

"Kore.ai has positively impacted my organization by helping us build intelligent chatbots and incorporating voice agents, enabling various clients to adopt these solutions, which have been revolutionary for their businesses."

"Kore.ai offers multiple support and services, including API integration, webhook integration, and multiple channels, making it easy to design your own layout, integrate with multiple channels and webhooks, deploy quickly, and track any errors that occur, so it is a good way to start and easy to learn."

"Kore.ai has positively impacted our organization by reducing error rates from around fifteen to twenty percent to just two to three percent after implementation."

"Kore.ai has positively impacted my organization by simplifying the process of responding to emails and streamlining the workflow, saving me considerable time."

"Kore.ai is outstanding compared to other AI agent platforms such as Copilot Studio due to the centralized nature and integration of different apps within a single platform."

"The positive impacts we have seen include expected reductions in average handle time, which is typically around 40 to 50 percent for any BFSI industry use case."

"Kore.ai has positively impacted my organization, as it saved a lot of time in implementation and the proof of concept was very fast to implement and easy to develop."

"Kore.ai has positively impacted my organization because we are implementors, and I would say that approximately 80% of our income comes from developed projects with Kore.ai."

More Kore.ai pros

Cons

"If I suggest an improvement, I would desire to see deeper analytics."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"Gupshup can be improved in terms of the UI and the design of the particular model."

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"Gupshup could be improved by adding more selection of templates."

More Gupshup cons

"Kore.ai can be improved by enhancing their documentation, which is currently a bit disorganized."

"I would suggest incorporating pre-recorded videos in the tutorials and enhancing the documentation area to make it more user-friendly."

"Customer support is okay, I guess. We get what we want from them whenever there is an issue or something, but sometimes when we had issues, it was delayed a lot."

"To improve Kore.ai, I suggest focusing on more agentic automation, such as offering MCP kind of features with an orchestration layer for use cases."

"I choose 7.5 out of 10 for Kore.ai because a few things already need to be improved, one of which I have mentioned."

"I rated Kore.ai an 8 out of 10 because additional features could be added to it."

"The two points I deduct relate to the integrations, which were not as extensive as I initially expected."

"One thing I have learned is the unpredictability of LLMs and how buggy Kore.ai is as a software."

More Kore.ai cons

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Top Industries

By visitors reading reviews

Manufacturing Company

22%

Construction Company

14%

Comms Service Provider

11%

University

Manufacturing Company

12%

Construction Company

12%

Outsourcing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

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What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

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What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

See all answers

What is your experience regarding pricing and costs for Kore.ai?

The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.

See all answers

What needs improvement with Kore.ai?

I do not have much to add regarding how Kore.ai can be improved since it has been a long time since we last used it. There are other platforms that offer more features, but those come at a higher p...

See all answers

What is your primary use case for Kore.ai?

In my past organization, I used Kore.ai for one of the projects over a period of approximately six to eight months. Our main use case for Kore.ai involved building a Gen AI plus conversational AI p...

See all answers

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Product Reports

Buyer's Guide

Gupshup

August 2026

Download Gupshup product report

Buyer's Guide

Kore.ai

August 2026

Download Kore.ai product report

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Kore.ai provides advanced tools like Agent Desktop and Agent Co-pilot, designed to handle vast data volumes and improve efficiency. The platform integrates seamlessly with APIs and channels, supports multi-language capabilities, and offers real-time testing.

Kore.ai offers robust solutions for sectors like healthcare and aviation, enabling efficient ML model configuration and generative AI chatbot development. While there's room for improvement in language detection and scalability, particularly with Azure, Kore.ai excels in integrating with Microsoft ASR, TTS, Cloud Anthropic, and OpenAI, enhancing performance in industries such as insurance and healthcare. Users see potential in extending capabilities with advanced models like Claude or Anthropic. The post-implementation support could improve to match competitor offerings, and more comprehensive documentation is needed.

What are the key features of Kore.ai?

Agent Desktop: Streamlines customer interactions and reduces handle time
Agent Co-pilot: Assists agents with data handling and task efficiency
Advanced API Integration: Ensures seamless connectivity across platforms
Real-time Interactive Testing: Facilitates immediate testing and feedback
Low-code Configurator: Simplifies chatbot development and ML configuration

What benefits should users look for?

Operational Efficiency: Improved task handling and reduced costs
Scalability: Well-suited for diverse applications, though needs enhancement on Azure
Language Support: Global reach with multilingual features
Improved Customer Satisfaction: Enhanced interaction quality and faster resolutions

Kore.ai finds applications in banking, aviation, and automotive, facilitating real-time transactions, ticket booking, and customer feedback measurement. It is instrumental in creating AI chatbots for HR and customer services. Industries such as insurance and healthcare benefit from its capabilities in policy tracking and implementation, leveraging integrations with Microsoft ASR, TTS services, and OpenAI for superior chatbot functionality.

Kore.ai

Sample Customers

Information Not Available

Leading banks & Enterprise Companies

Buyer's Guide

Gupshup vs. Kore.ai

June 2026

Free Report: Gupshup vs. Kore.ai

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