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Google Data Studio vs Looker comparison

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5,486 views|5,061 comparisons
Looker Logo
3,279 views|2,550 comparisons
Featured Review
Buyer's Guide
Reporting Tools
June 2022
Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting Tools. Updated: June 2022.
610,812 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Google Data Studio Pros →

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""From a developer's perspective, the way the functionality's being handled is great."

More Looker Pros →

Cons
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Google Data Studio Cons →

"It needs to be more user-friendly."

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Pricing and Cost Advice
Information Not Available
  • "Looker is expensive and could be made better by reducing it."
  • More Looker Pricing and Cost Advice →

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    610,812 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:This has improved our organization by allowing people to see their data and develop visualizations themselves.
    Top Answer:There is a significant degree of sophistication required to compete with Tableau or Cognos.
    Top Answer:We primarily use this solution for business reporting.
    Top Answer:From a developer's perspective, the way the functionality's being handled is great.
    Top Answer:I don't know their subscription fees. I am not really aware of where they stand in terms of pricing. However, it's my understanding that Tableau is more expensive. The pricing for Power BI and Tableau… more »
    Top Answer:They need to work more on interactivity in order to help users interact with the tool itself. It needs to be more user-friendly. People should be able to access the tool in a much easier way when they… more »
    Ranking
    10th
    out of 49 in Reporting Tools
    Views
    5,486
    Comparisons
    5,061
    Reviews
    1
    Average Words per Review
    502
    Rating
    8.0
    3rd
    out of 23 in Embedded BI Tools
    Views
    3,279
    Comparisons
    2,550
    Reviews
    2
    Average Words per Review
    623
    Rating
    8.5
    Comparisons
    Also Known As
    Data Studio
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Looker is a data platform that brings data and business teams together by making it easy for everyone to explore and understand the data that drives business.

    Offer
    Learn more about Google Data Studio
    Learn more about Looker
    Sample Customers
    Genesys, Shueisha
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Top Industries
    VISITORS READING REVIEWS
    Comms Service Provider26%
    Computer Software Company20%
    Financial Services Firm8%
    Manufacturing Company5%
    REVIEWERS
    Retailer14%
    Recruiting/Hr Firm14%
    Computer Software Company14%
    Marketing Services Firm14%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider14%
    Financial Services Firm12%
    Media Company7%
    Company Size
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise17%
    Large Enterprise64%
    REVIEWERS
    Small Business27%
    Midsize Enterprise45%
    Large Enterprise27%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise14%
    Large Enterprise70%
    Buyer's Guide
    Reporting Tools
    June 2022
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting Tools. Updated: June 2022.
    610,812 professionals have used our research since 2012.

    Google Data Studio is ranked 10th in Reporting Tools with 1 review while Looker is ranked 3rd in Embedded BI Tools with 2 reviews. Google Data Studio is rated 8.0, while Looker is rated 8.6. The top reviewer of Google Data Studio writes "The cloud environment makes it easier to use large volumes of data and collaborate with coworkers". On the other hand, the top reviewer of Looker writes "Easy to set up and has good community support but requires better UI". Google Data Studio is most compared with Amazon QuickSight, Microsoft BI, QlikView, Tableau and SAP Analytics Cloud, whereas Looker is most compared with Tableau, IBM Cognos, Qlik Sense, Microsoft BI and Domo.

    We monitor all Reporting Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.