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Google Cloud vs Microsoft Azure comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.1
Transitioning to Google Cloud boosts efficiency with faster deployments and reduced costs, despite unclear measurable returns.
Sentiment score
6.1
Microsoft Azure is favored for reducing costs, offering flexible scalability, and enhancing service reliability while shifting expenses to operational.
The value for money is good, and Microsoft Azure has positively impacted our operational costs.
IT Support Specialist at Sorbonne University Abu Dhabi
When we use Microsoft Azure, it provides enhanced security from our perspective, though I am not certain about the financial return on investment or benefits for our users as I do not have that information.
Head of Security Management at Ipko Telecommunications
 

Customer Service

Sentiment score
6.1
Users have mixed experiences with Google Cloud support; some praise efficiency, while others rely on external resources or partners.
Sentiment score
6.5
Microsoft Azure's support is responsive and knowledgeable, but speed and accessibility vary with the service level purchased.
I consider them good partners when it comes to support.
Presales Engineer at 2P - Perfect Presentation
We have consulted Google support several times, and we received a quick response.
Technology Manager at Publicis Sapient
Google's technical support is highly expert and proficient.
IT Service Delivery Manager at NGK
Microsoft needs to engage L3 and L2 in support when specified in service tickets.
Snr. Infrastructure Architect (Data Centre) at LogicEra
We eventually get the resolution we seek.
Freelancer at a tech services company with 1,001-5,000 employees
I would rate their technical support a ten because we have various support channels available.
Solutions Architect at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.7
Google Cloud provides excellent scalability and integration, allowing businesses to easily manage growth, despite potential extra costs.
Sentiment score
7.6
Microsoft Azure is highly rated for its scalable resource management, suitable for businesses of all sizes and workloads.
If I had to rate scalability from one to ten, I would rate it a nine as we have never faced any issues with scalability.
Technology Manager at Publicis Sapient
Google Cloud is highly scalable, and we have not faced any issues with its scalability.
IT Service Delivery Manager at NGK
This solution is suitable for enterprise-level organizations, particularly in finance and healthcare domains where there is substantial data volume.
RPA developer at a healthcare company with 10,001+ employees
Microsoft Azure is not just one product; it is a platform with multiple products within Microsoft Azure, and I would say it is scalable and would rate it a nine.
Director at Apeiros Solutions
The scalability of Microsoft Azure is excellent for growth and adaptation, depending on company requirements.
Head of Security Management at Ipko Telecommunications
It has different kinds of designs that allow for management and deployment in multi-zones, offering both scalable and non-scalable options.
Snr. Infrastructure Architect (Data Centre) at LogicEra
 

Stability Issues

Sentiment score
8.2
Google Cloud is highly stable, with users rating it highly despite occasional notifications and varying service speeds.
Sentiment score
7.7
Microsoft Azure is generally stable with high uptime, though users note occasional issues and some prefer AWS for reliability.
We noticed a few critical servers went down due to a Microsoft Azure-end hardware issue.
Senior Associate at a consultancy with 10,001+ employees
We are now migrating clients without the zoning into mandatory multi-zone deployments, so if one zone goes down, their application and database remain live.
Snr. Infrastructure Architect (Data Centre) at LogicEra
Microsoft Azure is quite stable, but recent outages and security issues have slightly decreased my confidence.
Works at a energy/utilities company with 10,001+ employees
 

Room For Improvement

Users criticize Google Cloud for its complexity, pricing, security, and integration, seeking enhanced usability, support, and cost efficiency.
Azure users seek a user-friendly interface, better pricing, enhanced support, compatibility improvements, and additional customization with security enhancements.
If the hierarchy or similarities were the same, that would help developers more conveniently migrate from a traditional SQL server to BigQuery.
RPA developer at a healthcare company with 10,001+ employees
Providing more hypervisors would be beneficial.
Presales Engineer at 2P - Perfect Presentation
The logging could be improved; there's currently no intuitive way to filter logs on the Google console, especially for individuals who are not familiar with query languages.
Technology Manager at Publicis Sapient
Recent outages and security issues are also a concern, causing a decrease in confidence, especially when partnering with third-party companies.
Works at a energy/utilities company with 10,001+ employees
The administrative side is suitable for technical people, but our finance and HR super users find it less user-friendly, as they prefer drag-and-drop features to build their own solutions without contacting IT.
IT Support Specialist at Sorbonne University Abu Dhabi
There is still room for improvement in terms of pricing.
Director at Apeiros Solutions
 

Setup Cost

Google Cloud offers competitive, flexible pricing with reasonable costs, though some users seek better cost transparency and more storage options.
Microsoft Azure's competitive pricing and flexible options attract users, despite concerns about long-term cost predictability and specific charges.
As far as I know, it is a little more expensive compared to other cloud options.
Presales Engineer at 2P - Perfect Presentation
Compared to buying new hardware, Google Cloud offers flexible options for scaling up or down, making it more convenient.
IT Service Delivery Manager at NGK
Microsoft solutions might be cheaper than some services like AWS, but some solutions may be more expensive depending on the services compared.
Works at a energy/utilities company with 10,001+ employees
Copilot is expensive based on recent pricing for our POC.
IT Support Specialist at Sorbonne University Abu Dhabi
They have discounts and also provide promotions for a three-year reservation which comes with significant discounts on the infrastructure part.
Snr. Infrastructure Architect (Data Centre) at LogicEra
 

Valuable Features

Google Cloud excels with ease of use, scalability, and robust security, supporting diverse applications and efficient data analytics.
Microsoft Azure excels in scalability, integration, security, and cost-effectiveness, enhancing development and operational efficiency with robust support.
The most valuable features of Google Cloud for us are the integration with Kubernetes, IAM, Istio integration, and Terraform capabilities.
Technology Manager at Publicis Sapient
If customers use different technologies within their environment, GCP cannot offer a full performance analysis covering all the disclosures.
Presales Engineer at 2P - Perfect Presentation
I find Google Cloud to be more manageable and cost-effective compared to other solutions.
IT Service Delivery Manager at NGK
Power BI, another feature of Azure, is extremely elegant and has robust features that support forecasting using R and Python.
Works at a energy/utilities company with 10,001+ employees
If Microsoft gives a report, such as a server performance report in a detailed way, which shows what is consuming more CPU, memory, and disk IO, and network utilization during a particular time, it would be helpful to visualize that information.
Senior Associate at a consultancy with 10,001+ employees
What is very interesting in terms of scalability is the automatic possibilities to provision some new machines to be able to absorb the number of users we have in the system.
Technical Director / Market Evangelist at CAST Software
 

Categories and Ranking

Google Cloud
Ranking in Infrastructure as a Service Clouds (IaaS)
4th
Ranking in PaaS Clouds
4th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
No ranking in other categories
Microsoft Azure
Ranking in Infrastructure as a Service Clouds (IaaS)
1st
Ranking in PaaS Clouds
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
323
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Infrastructure as a Service Clouds (IaaS) category, the mindshare of Google Cloud is 4.2%, down from 8.5% compared to the previous year. The mindshare of Microsoft Azure is 10.8%, down from 19.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Infrastructure as a Service Clouds (IaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Azure10.8%
Google Cloud4.2%
Other85.0%
Infrastructure as a Service Clouds (IaaS)
 

Featured Reviews

Saurav Singh - PeerSpot reviewer
Technology Manager at Publicis Sapient
Integration with Kubernetes and flexibility improve our application deployment process
The logging could be improved; there's currently no intuitive way to filter logs on the Google console, especially for individuals who are not familiar with query languages. Our non-technical users find it difficult to access logs. Additionally, the user interface could be more user-friendly and intuitive compared to our previous experience with AWS.
Syed Abid  - PeerSpot reviewer
Snr. Infrastructure Architect (Data Centre) at LogicEra
Versatile integrations and reliable customer satisfaction elevate cloud service experience
For Microsoft Azure improvement, they need to enhance their support system. The first level of support should be improved in terms of quality and response time. They need more technical support at the first level, as there are currently only one or two technical people among five to ten staff members at this level. They should ensure that the first level support is more technical because we normally provide services to technical users ourselves. When an issue arises, it usually escalates to the second or third level. When facing first level support, they may have limited knowledge and only collect screenshots to forward to their seniors. They should ensure that the first level support is aligned with L2 and L3 to better assist us, especially since we mention in the ticket that our issues are related to specific problems and require that sort of support.
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Use our free recommendation engine to learn which Infrastructure as a Service Clouds (IaaS) solutions are best for your needs.
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Comparison Review

it_user8586 - PeerSpot reviewer
Engineer at a tech consulting company with 51-200 employees
Aug 14, 2013
Amazon vs Rackspace vs Microsoft vs Google: Cloud Hosting Services Comparison
Amazon Web Services, Rackspace OpenStack, Microsoft Windows Azure and Google are the major cloud hosting and storage service providers. Athough Amazon is top of them and is oldest in cloud market, Rackspace, Microsoft and Google are giving tough competition to each other and to Amazon also for…
 

Answers from the Community

ikextian - PeerSpot reviewer
Head, IT at Mega Labourers Limited
Jul 9, 2022
Jul 9, 2022
I have worked with AWS for 4 years now and I agree with the recommendation. If you make some research AWS will be shown as the top solution in many white papers. We made an evaluation to compare it with Google and Azure. In our case, AWS is the most cost-effective. Depending on the solution you are running you need to check the license cost for your servers. If you have a lot of Windows soluti...
See 2 answers
SZ
Gerente regional de tecnología at a manufacturing company with 501-1,000 employees
Jul 5, 2022
I have worked with AWS for 4 years now and I agree with the recommendation.  If you make some research AWS will be shown as the top solution in many white papers. We made an evaluation to compare it with Google and Azure. In our case, AWS is the most cost-effective. Depending on the solution you are running you need to check the license cost for your servers. If you have a lot of Windows solutions Azure may be a better fit.   Regarding performance, we did have an incident where the complete region was unreachable. So, make sure to consider recovery sites. 
WH
Manager at a tech services company with 201-500 employees
Jul 9, 2022
I would like to recommend MS Azure to start with.  The reasons are: 1. I bet you're using many Microsoft tools, like Office 365, Team, etc. so you're pretty familiar with the MS UX which is excellent. 2. It's easy to start/learn Azure and configurations, they have very detailed documentation online. 3. It's relatively cheaper with Azure IaaS with good starting numbers of notes/services.
 

Top Industries

By visitors reading reviews
Manufacturing Company
15%
Financial Services Firm
12%
Educational Organization
12%
Computer Software Company
7%
Financial Services Firm
13%
Manufacturing Company
11%
Computer Software Company
9%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise8
Large Enterprise32
By reviewers
Company SizeCount
Small Business140
Midsize Enterprise53
Large Enterprise150
 

Questions from the Community

What do you like most about Google Cloud?
Google Cloud is perceived as a cost-effective and user-friendly option, especially compared to AWS. The current affordability and ease of use make it suitable for medium-sized companies. While the ...
What needs improvement with Google Cloud?
Currently, there are no specific functionalities or features I would like to see improved in Google Cloud. Everything is up and running smoothly, and we are working on integrating a couple of proje...
What is your primary use case for Google Cloud?
Our primary use case for Google Cloud involves infrastructure management. We host several virtual machines (VMs), manage network infrastructure, and use Google Workspace along with a few applicatio...
Which is preferable - IBM Public Cloud or Microsoft Azure?
IBM Public Cloud is IBM’s Platform-as-a-Service. It aims to provide organizations with a secure cloud environment to manage data and applications. One of the features we like is the cloud activity ...
Which is better - SAP Cloud Platform or Microsoft Azure?
One of the best features of SAP Cloud Platform is that it is web-based and you can log in from anywhere in the world. SAP Cloud Platform is suitable for companies of any size; it works well with bo...
How does Microsoft Azure compare to Google Firebase?
I would recommend Google Firebase instead of Microsoft Azure, simply for the array of features that it has to offer. In particular, the Firebase library grants you access to a shared data structure...
 

Also Known As

No data available
Windows Azure, Azure, MS Azure
 

Overview

 

Sample Customers

Information Not Available
BMW, Toyota, easyJet, NBC Sports, HarperCollins, Aviva, TalkTalk Business, Avanade, and Telenor.
Find out what your peers are saying about Google Cloud vs. Microsoft Azure and other solutions. Updated: December 2025.
879,899 professionals have used our research since 2012.