Gong vs Writer comparison

Gong and Writer are both solutions in the AI Sales & Marketing category. Gong is ranked #1 with an average rating of 8.9, while Writer is ranked #28 with an average rating of 8.3. Gong holds a 1.8% mindshare in ASM, compared to Writer’s 0.7% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 100% of Writer users who would recommend it.

Gong

Read 12 Gong reviews

1,385 Views
360 Comparison Views

100% willing to recommend

Writer

Read 4 Writer reviews

733 Views
154 Comparison Views

100% willing to recommend

Gong

Writer

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 29, 2026

Writer and Gong compete in the content creation and customer interaction optimization categories, respectively. Gong is regarded as superior due to its advanced features, while Writer is favored for its affordable pricing and efficient support.

Features: Writer provides AI-driven content generation, grammar enhancement, and style suggestions. Gong focuses on speech analytics, sales intelligence, and call transcription, catering to sales and customer relationship management needs.

Ease of Deployment and Customer Service: Writer has a streamlined deployment process with responsive customer support. Gong offers straightforward deployment, with a dedicated support team and specialized training resources.

Pricing and ROI: Writer provides competitive pricing with a lower entry cost, suitable for small to mid-sized businesses seeking quick ROI. Gong, with higher pricing due to specialized features, offers significant ROI through improved sales performance and customer insights.

To learn more, read our detailed Gong vs. Writer Report (Updated: April 2026).

Buyer's Guide

Gong vs. Writer

April 2026

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Helped 894,738 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in AI Sales & Marketing

1st

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (2nd)

Writer

Ranking in AI Sales & Marketing

28th

Average Rating

8.2

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

AI Writing Tools (9th), Large Language Models (LLMs) (10th), AI Proofreading Tools (6th), AI Content Creation (10th)

Mindshare comparison

As of May 2026, in the AI Sales & Marketing category, the mindshare of Gong is 1.8%. The mindshare of Writer is 0.7%. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gong	1.8%
Writer	0.7%
Other	97.5%

AI Sales & Marketing

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Mkk Work

Cst Csd at a university with 1,001-5,000 employees

Improves team writing clarity and consistency but has needed more context-aware and faster support

From my experience working with the CST, where communication needs to be clear, accurate, and timely, a tool such as Writer could definitely be helpful, but there are a few areas where it could be better. One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations. In those cases, I would still need to manually adjust the tone to make sure it's appropriate and empathetic. Another thing is that in a fast-paced environment such as CST, where I'm managing scheduling and coordinating with students and faculty, I would want Writer to be very quick and seamless. If it slows down the workflow or requires too much interaction, it can be frustrating. It would also be helpful if Writer could better adapt to institution-specific language or policies, since a lot of our communication follows certain guidelines. Overall, Writer is useful for improving clarity, but I would appreciate seeing it become more context-aware, faster, and better aligned with real-world workflows, especially in environments such as student services.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."

"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."

More Gong pros

"I think they should actually consider using Writer because it has helped me over the years to shape my words, help me with grammatical structure, and word construction."

"Writer has positively impacted my organization and my work by helping to reduce the daily manual effort of creating reports through the use of AI, allowing us to invest more time in other important activities."

"Overall, Writer is mainly used to polish content, maintain consistency, and make writing more professional, especially in work or team settings."

"Writer is the best choice and can help in formatting, editing, and converting files into any format."

Cons

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"Gong can be improved with the follow-up email feature."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"I would improve the interface for searching themes or words in the history of calls and emails."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

More Gong cons

"One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations."

"My experience with Writer's pricing, setup cost, and licensing is actually very challenging."

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Construction Company

Computer Software Company

Comms Service Provider

Outsourcing Company

19%

Construction Company

13%

University

13%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	4

Questions from the Community

What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

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What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

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What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

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What is your experience regarding pricing and costs for Writer?

Regarding pricing, if I ever had a chance where I want to update or use multiple features, I would like to go to the pro version, but currently, I do not need that. I think the pricing is good as I...

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What needs improvement with Writer?

If Writer could convert images into any format like WebP and resize them or convert them to JPG, PNG, or any format, that would be great because it would reduce the document size and make it more c...

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What is your primary use case for Writer?

My main use case for Writer is creating documents, editing a document for signing, and formatting a document. For those purposes, I used Writer, and I feel comfortable with it. Recently, I used Wri...

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Compared 25% of the time

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Compared 13% of the time

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Compared 9% of the time

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Product Reports

Buyer's Guide

Gong

May 2026

Download Gong product report

Buyer's Guide

Writer

April 2026

Download Writer product report

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Writer is a powerful tool designed to enhance written content creation, catering primarily to businesses seeking efficiency and quality in their marketing and communication strategies.

Writer leverages AI technology to assist users in crafting clear, compelling text. Designed for teams, it ensures consistent brand voice and messaging. The platform offers analytics for performance tracking, making it a choice for businesses aiming for impactful communication.

What are the key features of Writer?

AI-Powered Assistance: Provides smart suggestions for content improvement.
Brand Voice Consistency: Ensures adherence to brand guidelines across all writings.
Performance Analytics: Offers insights into content efficiency and impact.
Collaboration Tools: Facilitates teamwork with real-time editing features.

What benefits can users expect from Writer?

Improved Productivity: Streamlines content creation process with AI assistance.
Enhanced Consistency: Maintains brand voice across all communications.
Data-Driven Insights: Uses analytics for actionable insights to improve future content.
Scalable Collaboration: Supports collaboration among teams, enhancing workflow.

In industries like marketing, advertising, and customer service, Writer is implemented to unify brand messaging and optimize content strategies. It assists teams in creating persuasive and targeted communications that drive engagement and growth.

Free Report: Gong vs. Writer

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