Freshsales and Salesforce Essentials are both leading CRM solutions with Freshsales excelling in pricing and user-friendliness, while Salesforce Essentials offers a wide range of comprehensive features.
Features: Freshsales includes integrated phone systems, AI-driven insights, and streamlined communication tools. Salesforce Essentials provides robust automation, extensive app integrations, and a flexible architecture to handle complex processes effectively.
Room for Improvement: Freshsales could benefit from enhancing its functionality for larger enterprises and increasing integration capabilities. Salesforce Essentials might improve by simplifying its setup process, reducing initial costs, and enhancing user interface intuitiveness.
Ease of Deployment and Customer Service: Freshsales is admired for its straightforward setup and responsive customer support, enabling quick onboarding. Salesforce Essentials, although more complex to implement due to its advanced features, offers extensive resources and support for customization and guidance.
Pricing and ROI: Freshsales is known for its competitive pricing, offering great ROI through low-tier features and efficient setups. Salesforce Essentials, while having higher upfront costs, often yields higher ROI for businesses requiring extensive functionality and customization options.
| Product | Market Share (%) |
|---|---|
| Salesforce Essentials | 0.6% |
| Freshsales | 0.9% |
| Other | 98.5% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 7 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
Salesforce Essentials is a cloud-based CRM tool for businesses seeking flexible, scalable, and customizable solutions to enhance sales and customer support processes.
Designed for seamless integration across multiple channels, Salesforce Essentials includes Sales and Service Cloud to simplify sales tasks and customer management. It enhances finance, credit, and quality processes with user-friendly AI capabilities and predictive analytics. Despite its strengths, there is room for improvement in SAP integration, interface simplicity, and report generation. Cost-effectiveness and support for diverse languages are also potential upgrade areas. Businesses use this CRM solution for lead management, opportunity tracking, and automating sales workflows, transitioning from paper-based methods to digital efficiency.
What are the essential features of Salesforce Essentials?In the retail industry, businesses employ Salesforce Essentials for customer data management and transparency in order processing. Healthcare providers use it for patient engagement and streamlined communication. Financial services utilize it for billing management and compliance, harnessing automation tools for efficient data handling.
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