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Freshsales vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Freshsales boosts ROI through automation, efficient data management, improved document organization, and is favorably compared to pricier CRMs.
Sentiment score
5.8
Microsoft Dynamics 365 Customer Service improves efficiency, reducing staffing costs by 10% and boosting customer satisfaction by 20%.
We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.
Business Development Manager at a consultancy with 1-10 employees
I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.
Product Marketing Manager at Samsung
Fewer employees are required based on the automation that we created.
Associate Technology Consultant at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Freshsales customer service is generally praised, though some find technical support slow, especially with complex issues and escalations.
Sentiment score
4.5
Microsoft Dynamics 365 Customer Service is praised for helpful support but criticized for slow response times on complex issues.
The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.
Business Development Manager at a consultancy with 1-10 employees
They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.
Product Marketing Manager at Samsung
When somebody is doing a ticketing system transition at an enterprise level, it is obviously a complex affair involving hundreds of people and tens of teams at various points in the transition or implementation life cycle.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
We are using local Microsoft partners, not Microsoft themselves.
Executive at Empowered Analytics
I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.
Head, Customer Experience Business Partnering - Corporate at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.4
Freshsales is scalable for startups and mid-sized firms, but its effectiveness at larger enterprise levels remains uncertain.
Sentiment score
7.0
Microsoft Dynamics 365 shines in scalability for large businesses, though licensing and integration limitations are noted by some users.
Freshsales offers excellent scalability for startups and mid-sized companies.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is very easy to scale.
Product Marketing Manager at Samsung
 

Stability Issues

Sentiment score
8.7
Freshsales is highly rated for stability, with minimal disruptions, effective error handling, and consistent cloud performance meeting business needs.
Sentiment score
8.0
Microsoft Dynamics 365 Customer Service is highly praised for stability, though users desire fewer updates and improved dashboards.
Being a cloud solution, I have not faced any downtime so far.
Product Marketing Manager at Samsung
Freshsales is stable, with no server crashes reported.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is stable; I have never had any issues with glitches or bugs.
Operations Manager at Cognitive Global
 

Room For Improvement

Freshsales needs better customization, email automation, API, templates, and improved user experience to justify its high licensing costs.
Microsoft Dynamics 365 Customer Service needs improvements in UI, customization, integration, support, scalability, AI features, and documentation.
Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.
Business Development Manager at a consultancy with 1-10 employees
The support provided by the service team or fresh service team and the customer team of the company is very poor.
Solutions Architect at Locuz Enterprise Solutions Ltd
The support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.
Operations Manager at Cognitive Global
More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
The solution could improve by providing internal scorecards for agents and much better staff ratings.
Executive at Empowered Analytics
The main area for improvement is the pricing model.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
 

Setup Cost

Freshsales is praised for competitive pricing, flexible licensing, and effective support, despite expensive add-ons and additional Brazilian taxes.
Microsoft Dynamics 365 Customer Service offers competitive pricing, perceived as affordable for enterprises but costly for individual users.
the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.
Business Development Manager at a consultancy with 1-10 employees
The setup cost is very good and within the budget.
Associate Technology Consultant at a tech vendor with 10,001+ employees
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
Executive at Empowered Analytics
The pricing is within the market range, but there is room for improvement.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
 

Valuable Features

Freshsales streamlines workflows with automation, AI features, and integrations, offering efficiency and scalability for diverse businesses.
Microsoft Dynamics 365 Customer Service offers automation, integrations, and AI for efficient workflow management and improved customer satisfaction.
The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.
Business Development Manager at a consultancy with 1-10 employees
In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.
Operations Manager at Cognitive Global
The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.
Product Marketing Manager at Samsung
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
Executive at Empowered Analytics
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees
It is very well integrated with Microsoft Teams and 365 as an overall platform.
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
 

Categories and Ranking

Freshsales
Ranking in CRM
9th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (4th)
Microsoft Dynamics 365 Cust...
Ranking in CRM
17th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Freshsales1.1%
Microsoft Dynamics 365 Customer Service0.6%
Other98.3%
CRM
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.
reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
17%
Outsourcing Company
10%
Manufacturing Company
7%
Construction Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What needs improvement with Freshsales?
I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...
What is your primary use case for Freshsales?
My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...
What advice do you have for others considering Freshsales?
For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these ...
What advice do you have for others considering Microsoft Dynamics 365 Customer Service?
As someone who worked with a Dynamics 365 partner, here’s the honest advice: Get your support process clear first D365 won’t fix messy workflows. It will expose them. Start simple, don’t over-c...
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Information Not Available
Find out what your peers are saying about Freshsales vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.