Freshdesk vs Salesforce Sales Cloud vs WebEngage Omnichannel Engagement comparison

Freshdesk is a cloud-based customer support solution that provides organizations with the features necessary to effectively streamline their support processes. This includes powerful multichannel capability, integrated game mechanics, smart automations, and more.

The solution is designed to automate agent workflows and resolve routine questions using AI and bots. Freshdesk allows managers to prioritize, categorize, and assign tickets to their agents, making it easy for them to collaborate and quickly respond to customers. 

Freshdesk Features and Benefits

Some of the solution's top features and benefits include:

• Simplified ticketing: With Freshdesk, you can easily prioritize, manage, and assign trackable tickets. The management system ensures that multiple agents don’t work on the same ticket by accident. You can easily set deadlines for ticket resolution based on specific categories and create custom statuses that suit your workflow to identify what stage a ticket is in.

• Automation: Automatically assign tickets to agents and groups based on keywords and requests and set up automated repeated actions and provide quick, consistent responses to common questions using pre-formatted replies. In addition, you can choose to prevent the reopening of tickets when customers reply with a thank you.

• Improved collaboration: Share tickets with other teams while retaining full visibility into the progress being made on the issue. Related tickets can be linked together to better keep track of the big picture. Tickets can also be split into smaller child tickets and assigned to multiple agents to help resolve complex, multi-stage issues.

• Build up your knowledge base: Create effective support documentation by enabling agents to convert their ticket replies into knowledge base articles, while they reply.

• Metrics and reporting: See how different agents and groups are performing by viewing various help desk metrics and improve performance by identifying problems based on insights.
  
  With Freshdesk’s reporting tools, you can schedule the periodic delivery of out-of-the-box and custom reports to your inbox. The solution’s customer satisfaction reports provide you with feedback on how your customers rate your support.

• Forum moderation: Set up moderation workflows to ensure that forum posts that violate your guidelines are not immediately published. Critical issues raised in the community are automatically converted into tickets to ensure they get the required response.
  
  
• Integration: Freshdesk’s open API can be used to integrate the solution with multiple  third-party systems. 

• Comprehensive security: Freshdesk’s security features allow you to:
  
  
  • Set custom access permissions for agents.
  • Perform comprehensive audits of networks and systems.
  • Secure your own support domain or vanity URL with custom SSL certificates.
  • Whitelist IP ranges and restrict login access outside of work, or link IP whitelisting to a VPN.
  • Set up SSO scripts for credential authentication.

Reviews from Real Users

Freshdesk stands out among its competitors for a number of reasons. Two major ones are its effective ticketing system and its intuitive interface.

Deepak B., an application manager, writes, “Freshdesk has allowed us to measure and track the response and resolution time of tickets which has been reduced from seven to eight hours down to 30 minutes to one hour. This information is valuable for board meetings.”

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

• Customization: Tailor the CRM to meet specific business requirements.
• Robust Reporting: Comprehensive analytics and data insights.
• Lead Management: Efficiently manage and convert leads.
• API Integration: Seamless connectivity with multiple applications.
• Cloud Accessibility: Work from anywhere with cloud-based access.

• Enhanced Productivity: Streamline sales processes with automation.
• Improved Collaboration: Facilitate team coordination and client engagement.
• Accurate Forecasting: Make informed decisions with reliable sales forecasts.
• Flexibility: Accommodate diverse industry needs with ease.
• Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

WebEngage Omnichannel Engagement is a marketing automation platform that helps businesses engage customers across multiple channels including email, SMS, push notifications, social media, and website personalization. It provides tools for customer segmentation, cross-channel campaign management, advanced personalization, and marketing analytics to improve customer engagement and drive higher return on marketing investment. Key features include automated campaign orchestration, real-time customer behavioral tracking, personalized messaging, and data-driven insights to optimize marketing efforts. By unifying customer interactions across channels, WebEngage enables businesses to deliver a consistent and tailored experience that increases customer loyalty and brand affinity.