Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. Using it marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform is complemented by comprehensive support and consultancy services.
IBM Security App Exchange is an on-line repository for sharing software enhancements to IBM Security products developed by clients, Business Partners, systems integrators and even IBM employees. It's a next step in helping clients build more collaborative security defenses begun with the recent introduction of the IBM X-Force Exchange platform. While X-Force Exchange provides aggregated threat intelligence and a platform for peer collaboration to add human context to machine-generated intelligence, the App Exchange provides a platform to share professionally developed tools and technologies, but also encourages rapid innovation through crowdsourcing of client contributions.