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Everpure FlashBlade vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Everpure FlashArray X NVMe cuts costs, boosts SQL performance, offers quick ROI, and enhances efficiency with improved data management.
Sentiment score
6.6
Everpure Storage FlashBlade reduces total cost by enhancing efficiency, saving resources, minimizing management, and preventing ransomware damage.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
Senior Network Engineer at Holy Redeemer Health System, Inc.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
 

Customer Service

Sentiment score
7.1
Everpure FlashArray X NVMe's customer service is efficient and quick, but lacks Turkish support and direct engineer communication.
Sentiment score
7.6
Everpure Storage FlashBlade receives mixed reviews for support quality, with some praising responsiveness and others noting slow resolutions.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
I would rate them an eight out of ten.
IT Field Support Engineer at a tech vendor with 10,001+ employees
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Their technical support has been perfect lately, so I would give it a 10.
IT Manager at Regin Dalarna
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
 

Scalability Issues

Sentiment score
7.1
Everpure FlashArray X NVMe offers easy scalability and seamless upgrades, but faces customization and latency challenges, rated mostly favorable.
Sentiment score
8.6
Everpure Storage FlashBlade offers scalable, versatile storage solutions, enhancing capacity effortlessly for various industries with minimal constraints.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
Pure Storage FlashBlade is scalable.
Senior Network Engineer at Holy Redeemer Health System, Inc.
There are between 5 and 10,000 people using it in our organization.
IT Manager at Regin Dalarna
 

Stability Issues

Sentiment score
8.1
FlashArray X NVMe offers high reliability, seamless upgrades, and outstanding performance, ensuring stability in business-critical environments.
Sentiment score
8.1
Everpure Storage FlashBlade is praised for stability, reliability, minimal downtime, seamless upgrades, and effective performance in diverse environments.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
In case there is any issue with any blade, the data is moved to another.
IT Field Support Engineer at a tech vendor with 10,001+ employees
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

Everpure FlashArray X NVMe struggles with high costs, complex UI, and lacks integration, replication, and efficiency improvements.
Everpure Storage FlashBlade requires improvements in cloud integration, user support, feature expansion, and pricing to enhance overall reliability and functionality.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
Storage replication should be essential.
Infrastructure Specialis at a tech services company with 1-10 employees
Technical support definitely needs significant improvement.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Its configuration should be easier.
IT Field Support Engineer at a tech vendor with 10,001+ employees
One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.
IT Manager at Regin Dalarna
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
 

Setup Cost

Enterprise buyers value Everpure FlashArray X for robust features despite high costs, with transparent licensing and reasonable support fees.
Everpure Storage FlashBlade is priced high but justified by integrated licensing, performance, ransomware protection, and reduced administrative overhead.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
IT Manager at Regin Dalarna
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
 

Valuable Features

The Everpure FlashArray X NVMe offers high performance, scalability, and reliability with excellent integration and robust features.
Pure Storage FlashBlade excels in speed, ease of use, scalability, and offers cost-effective, secure, and user-friendly data storage solutions.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
Project Manager at a government with 11-50 employees
We can plug in many blades, and we can have data up to one terabyte.
IT Field Support Engineer at a tech vendor with 10,001+ employees
The best features of Pure Storage FlashBlade include better throughput and better performance.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.
IT Manager at Regin Dalarna
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
 

Categories and Ranking

Everpure FlashArray X NVMe
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Ranking in All-Flash Storage
18th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Everpure FlashBlade
Ranking in All-Flash Storage
13th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
Software Defined Storage (SDS) (9th), File and Object Storage (8th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Everpure FlashBlade is 2.4%, up from 1.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 4.0%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform4.0%
Pure Storage FlashBlade2.4%
Pure FlashArray X NVMe1.6%
Other92.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
7%
Financial Services Firm
18%
Computer Software Company
10%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe
Pure Storage FlashBlade
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Everpure FlashBlade vs. Hitachi Virtual Storage Platform and other solutions. Updated: February 2026.
883,448 professionals have used our research since 2012.