No more typing reviews! Try our Samantha, our new voice AI agent.

Entrinsik Informer vs Looker Studio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Entrinsik Informer
Ranking in Reporting
27th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
16
Ranking in other categories
BI (Business Intelligence) Tools (36th)
Looker Studio
Ranking in Reporting
9th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Reporting category, the mindshare of Entrinsik Informer is 1.4%, up from 0.2% compared to the previous year. The mindshare of Looker Studio is 2.4%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.4%
Entrinsik Informer1.4%
Other96.2%
Reporting
 

Featured Reviews

it_user187596 - PeerSpot reviewer
Systems Analyst / Data Architect at a university with 51-200 employees
Informer empowers end-users with the tools to retrieve their data quickly and efficiently
Customer Service: Excellent. Every case I've opened with them, or phone call I have had have been more than helpful. It is clear they care both about my needs as a customer and their product. Technical Support: Excellent. Each question I've asked, intelligent or not, has been met with the same level of professionalism and expertise. I always feel they will come to some resolution if possible and they do.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Informer has been one of the best purchases we have made."
"I appreciate the scheduling, saving, quick launch and ease of sharing of reports."
"We are using it for reporting purposes which is working much better than selecting from column prompt."
"Entrinsik Informer is a great solution."
"The user friendly aspect of the interface and flexibility of usage."
"Customer Service: The customer service is great any issue is resolved in a timely fashion."
"The return on investment is immeasurable, as we have empowered more employees than ever with report creation and our faculty are very excited to be able to manage and gather data previously unavailable to them to help guide their decisions."
"Once I became more familiar with the data and Java Script, I was able to build very nice reports."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
 

Cons

"The big issue for us is that there is no way to cancel a report from the browser."
"You have to know Java scripting for getting over hurdles. I wish it was more user friendly out of the box."
"I would like to be able to use fields from third file links which is right now limited and difficult."
"More tutorials and free training would be great."
"The use of computer columns created locally will not work in the logic but does work in the reports columns."
"I would like to see further development on customizability options in the dashboard module."
"Sometimes we think Informer is running slowly, but I suspect that has more to do with how we have it installed at our institution."
"More integration with MS Office, better description of the fields and where and how they are used."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"It's not yet a replacement for a complete BI tool."
"Panels are not as easy to use as other data extraction UIs."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The tool should improve on live data integration for quicker data reflection."
"Looker Studio did not fit our needs for scalability."
 

Pricing and Cost Advice

Information not available
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"The tool is free."
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
902,988 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
25%
University
10%
Manufacturing Company
8%
Performing Arts
8%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
 

Also Known As

No data available
Data Studio
 

Overview

 

Sample Customers

Elon University, North Carolina Community College System, American University, American Museum of Natural History, New York Botanical Gardens, BP North America, Campbell University, Carnegie Museum of Pittsburgh, Linux Foundation, Julliard, Lake County Sheriff's Office, Raleigh Police Department, Loyola University, R & R Insurance, Schoolcraft College, Texas A&M, Two Rivers Insurance Company, University of Alabama, Advanced Medial Transport, Texas Title
Genesys, Shueisha
Find out what your peers are saying about Entrinsik Informer vs. Looker Studio and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.