Try our new research platform with insights from 80,000+ expert users

Domo vs IBM Cognos vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Domo's effectiveness varies widely, offering cost savings and efficiency for some, while others find it costly and inefficient.
Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
6.8
Domo's customer service is responsive but faces communication delays and gaps between support teams, impacting smaller clients.
Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
While they eventually provide the correct answers, their support for smaller customers could be improved.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
7.0
Domo efficiently scales with diverse user groups and data, though performance may vary with massive datasets, facing competition.
Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Sigma, which is written for Snowflake, scales more easily than Domo.
It can be scaled out to other teams, but requires building cubes and implementing policies.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.6
Domo is generally stable, handling large data efficiently, with minor data refresh issues and connectivity dependent on internet quality.
Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Domo users seek improved data integration, visualization, browser compatibility, cost-effectiveness, and support, while desiring enhanced collaboration and customization features.
IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
End users require a license to run their own reports and dashboards, which are fairly expensive.
There is room for improvement in self-service analytics and predictiveness.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Domo's pricing is higher but justified by robust features, flexible licensing, and included cloud infrastructure reducing IT needs.
IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
Domo is expensive compared to other solutions.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Domo excels in ETL, data visualization, governance, and collaboration, offering user-friendly tools for handling complex data tasks.
IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
I have been using it for four years and have been able to extract the information I need from it.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 5.9%, up from 5.8% compared to the previous year. The mindshare of IBM Cognos is 3.1%, down from 4.3% compared to the previous year. The mindshare of Tableau Enterprise is 15.4%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sumit  Chakraborty - PeerSpot reviewer
Fast installation, reliable, with proven results for small to mid-size companies
The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.
AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
865,140 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
University
12%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

corda
Cognos, Cognos Analytics, IBM Cognos Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
865,140 professionals have used our research since 2012.