Domo vs IBM Cognos vs Tableau comparison

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Read 35 Domo reviews
6,578 views|4,977 comparisons
86% willing to recommend
IBM Logo
7,146 views|4,118 comparisons
91% willing to recommend
Tableau Logo
17,135 views|14,826 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Domo, IBM Cognos, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
769,630 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"This solution allows us to change our performance metrics and tracks our goals in real-time.""The dashboard is the most valuable feature and allows for customization to create and share reports.""The dashboarding itself was pretty easy. So both the front and the back end were positive in this case.""We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts.""Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo.""One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs.""The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources.""The user interface is quite good."

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"A positive feature is Report Studio, where we create beautiful, complex reports.""IBM Cognos improves the effectiveness of the sales team.""IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions.""The initial setup is quite straightforward.""Report Studio: This is the most powerful and sophisticated tool for professional reporting.""When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos.""If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense.""The solution's initial setup process is easy."

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"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like.""It's easy to use.""This solution has transformed us from an Excel reporting environment to one of visual exploration.""The solution offers very good reporting.""It's intuitive and highly mature""The best thing I like about Tableau is that you don't have to go for creating; it is calculated free.""I have found the solution easy to use and the interface is very good.""The product’s performance is better than other tools."

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Cons
"I would like to see better data intake.""I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure.""It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case.""I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster.""The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there.""Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed.""It is expensive.""One of the improvements that could be made is related to improved storage options."

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"I would like to see the introduction of mapbooks for supporting some geographical information.""Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.""Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side.""The solution's support could be better.""There are many problems with the product's stability part, making it an area where improvements are required.""In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring.""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""The technical support team’s response time is slow and needs to be improved."

More IBM Cognos Cons →

"At the organizational level, increasing the servers' capabilities to support us as an enterprise tool.""The setup was easy but we are having some problems with the configuration that is taking a long time. We have done some initial tests and some of the delays could be from bandwidth issues. However, the whole installation process should be simplified.""Provide additional enhancements in any business process: Operations, Marketing and Sales, Finance, Human Resources, Logistics, etc.""The solution needs to improve its integration capabilities.""The integration with other program languages, like Python, needs to be better.""The performance could be better.""A strict security measure is needed. I believe it is weak in terms of security.""There should be more widgets that would help less trained individuals create charts with less difficulty."

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Pricing and Cost Advice
  • "I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
  • "They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
  • "We are making money from Domo, and all our clients are happy with the information that they receive from it."
  • "It is on the pricier end."
  • "Domo is slightly costly but it's much cheaper than some."
  • "I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
  • "For about 100 users our cost is $95,800."
  • "Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
  • More Domo Pricing and Cost Advice →

  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:All our client SLAs and daily and weekly dashboards are tracked on Domo.
    Top Answer:Domo can be crazy expensive.  They have a lot of capabilities but depending on the pricing model you have, either they… more »
    Top Answer:If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables.
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Top Answer:The platform's most important feature is predictive analysis.
    Ranking
    6th
    out of 50 in Reporting
    Views
    6,578
    Comparisons
    4,977
    Reviews
    9
    Average Words per Review
    694
    Rating
    7.9
    4th
    out of 50 in Reporting
    Views
    7,146
    Comparisons
    4,118
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    2nd
    out of 50 in Reporting
    Views
    17,135
    Comparisons
    14,826
    Reviews
    13
    Average Words per Review
    537
    Rating
    8.7
    Comparisons
    Microsoft Power BI logo
    Compared 32% of the time.
    Databricks logo
    Compared 4% of the time.
    Looker logo
    Compared 3% of the time.
    Amazon QuickSight logo
    Compared 2% of the time.
    Infor dEPM logo
    Compared 1% of the time.
    Microsoft Power BI logo
    Compared 18% of the time.
    Amazon QuickSight logo
    Compared 10% of the time.
    SAS Visual Analytics logo
    Compared 5% of the time.
    Databricks logo
    Compared 4% of the time.
    QlikView logo
    Compared 2% of the time.
    Also Known As
    corda
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

    Find more information on The Business Cloud Here.

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    Retailer12%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Computer Software Company12%
    Manufacturing Company10%
    Financial Services Firm7%
    University7%
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Healthcare Company8%
    Insurance Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm13%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business36%
    Midsize Enterprise25%
    Large Enterprise39%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise15%
    Large Enterprise57%
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise40%
    Large Enterprise47%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    769,630 professionals have used our research since 2012.