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DIGITAL CX vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Customer Communications Management (CCM)
3rd
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Customer Experience Management (10th), Social CRM (7th)
Gupshup
Ranking in Customer Communications Management (CCM)
20th
Average Rating
8.6
Number of Reviews
6
Ranking in other categories
Conversation Intelligence Software (12th), AI Customer Experience Personalization (37th), AI Customer Support (27th), AI Sales & Marketing (57th)
 

Mindshare comparison

As of June 2026, in the Customer Communications Management (CCM) category, the mindshare of DIGITAL CX is 1.6%. The mindshare of Gupshup is 1.8%. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
DIGITAL CX1.6%
Gupshup1.8%
Other96.6%
Customer Communications Management (CCM)
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
 

Cons

"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"I believe DIGITAL CX could be improved by making certain menus easier to find."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Construction Company
13%
Insurance Company
10%
Comms Service Provider
8%
Construction Company
23%
University
15%
Insurance Company
11%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...
What is your primary use case for DIGITAL CX?
DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...
What is your experience regarding pricing and costs for Gupshup?
The experience with pricing is a pay-per-use model that depends upon how many reminders are sent via SMS or WhatsApp. If there are more SMS or WhatsApp reminders going out, they will charge more, a...
What needs improvement with Gupshup?
Gupshup needs improvement because the setup part could be more user-friendly. I required some technical support to set up, and customer support is also not very responsive, so the customer support ...
What is your primary use case for Gupshup?
I use Gupshup mainly for sending automated messages and WhatsApp reminders to my patients for upcoming appointments and follow-ups. Gupshup is used for sending automated WhatsApp and SMS messages t...
 

Comparisons

 

Also Known As

Dimelo, a Ring Central Company
No data available
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
Information Not Available
Find out what your peers are saying about Quadient, OpenText, RingCentral and others in Customer Communications Management (CCM). Updated: June 2026.
900,228 professionals have used our research since 2012.