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DIGITAL CX vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Customer Communications Management (CCM)
4th
Average Rating
9.0
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
Customer Experience Management (11th), Social CRM (7th)
Gupshup
Ranking in Customer Communications Management (CCM)
2nd
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of October 2026, in the Customer Communications Management (CCM) category, the mindshare of DIGITAL CX is 1.3%, up from 0.7% compared to the previous year. The mindshare of Gupshup is 1.6%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Gupshup1.6%
DIGITAL CX1.3%
Other97.1%
Customer Communications Management (CCM)
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"My advice to others looking into using DIGITAL CX is to go for this product because it is the most important thing for reaching out to suppliers and customers."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
 

Cons

"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios."
"I believe DIGITAL CX could be improved by making certain menus easier to find."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"If I suggest an improvement, I would desire to see deeper analytics."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Construction Company
13%
Comms Service Provider
11%
Insurance Company
8%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...
What is your primary use case for DIGITAL CX?
DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Also Known As

Dimelo, a Ring Central Company
No data available
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
Information Not Available
Find out what your peers are saying about DIGITAL CX vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.