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Dell PowerMax vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
7th
Ranking in NVMe All-Flash Storage Arrays
3rd
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
85
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.0%, down from 4.1% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
MayankChauhan - PeerSpot reviewer
Delivers essential support and performance for intensive operations in real-time environments
Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The initial setup was extremely simple and straightforward."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The most valuable features of this solution are its ease of use and performance."
"The most valuable feature of this solution is reliability."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."
"Enterprise Cloud Storage is the most valuable feature, along with the data services which come with it, plus the deduplication and compression."
"It has reduced our footprint in different physical locations."
"Dell PowerMax NVMe's tech support is good."
"Key features include performance, replication time, and dedup and compression."
"It's faster and more resilient."
"The most valuable feature of Dell PowerMax NVMe is its replication feature."
"The features of Dell PowerMax that I find most useful include reliability, support, uptime as well as flexibility and expandability."
"There are many reports accessing the applications. We receive them very quickly. We used to wait a long time for them. Now, you just need to wait a moment."
"Having it separate and having a dedicated storage area network or a dedicated network attached storage, for us, just worked better. It's been faster."
"Over the years, the main features have been great, and the introduction of Snapshot has become really big."
"The file-based protocol supports NFS and CIFS."
"It also helps to accelerate databases in our environment. First of all, there is the reliability of things staying online and the small response time as well, from the MetroCluster, for all of the data that we're serving; and the applications are talking to the MetroCluster. It provides a very fast response time."
"This solution helps accelerate demanding enterprise applications. VMware workloads, the database, and Oracle Solaris are hosted on AFF, which means that our primary priority workloads are on AFF and that the secondary ones are on FAS. That includes the SAN national cloud."
"The Snapshots and just the overall flexibility of the product have been great."
"It provides simplicity. Previously, there was not any kind of unified structure to our multisite storage infrastructure. We now have multiple sites where we have been able to install NetApp, and through ONTAP and BlueXP, control all of them from one pane of glass, which has been very powerful for us."
 

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We need better data deduplication."
"In terms of what needs improvement, the dashboard and management could be simplified."
"They could add more support for file storage and different types of storage."
"My understanding is that Dell PowerMax is very expensive."
"The initial setup was complex, and we had experienced people working on it."
"The NVMe integration could be improved."
"Dell PowerMax needs more connectivity options for projects that require separate web access."
"Dell PowerMax NVMe needs to increase storage and improve scalability."
"The teams and SMEs on my teams may have user interface and other configuration requests. For example, there might be things that engineers do at the command line that GUIs don't do."
"PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools."
"I remember an episode where we had a performance issue based on one disk or more, which caused a performance drop for all equipment."
"The monitor and performance need improvement. Right now we are using the active IQ OnCommand Unified Manager, but we also have to do the Grafana to do the performance and I hope we will be able to see the improvement of the active IQ in terms of the performance graph. It should also be more detailed."
"A graphical user interface displaying efficiency metrics, such as compression and deduplication rates, would be a great addition."
"I would like it to be an IP as our network is mainly IP-based."
"I would like them to roll in global monitoring instead of having to buy another product for it."
"We would like to have more behavioral reporting."
"We should be able to manage NetApp AFF as per the desired usage and needs."
"We installed NetSender to test it. I think it could be a good solution. It is very small now, but will probably become bigger in the next few months to years."
"In terms of improvements, they could have a couple more things that are usually done through the command line."
 

Pricing and Cost Advice

"The product is expensive."
"Given its price, Pure is not the first option."
"Our licensing fees are $500,000+ USD."
"We pay approximately $50,000 USD per year in licensing fees."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"Our costs for the product are three million."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."
"The price is really high."
"It scales enormously, but it's expensive to do so."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"The pricing is pretty reasonable for what we get. But if you have to buy any more disk space, it can be quite expensive."
"If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time."
"Planning of all the lifecycle storage with NetApp AFF is part of the solution. While it is not cheap, they have introduced a new series of AFF that are more affordable, providing options for more users."
"Our space savings through dedupe and compression is over 50 percent, so we are saving. I think our 8080s has 20TBs. We are saving at least 10TBs and that's over 50 percent of the capacity that we're using."
"It is relatively cheap compared to other vendors."
"The only area where the product has room for improvement is the cost."
"The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Educational Organization
49%
Computer Software Company
9%
Manufacturing Company
9%
Financial Services Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF and other solutions. Updated: May 2025.
858,038 professionals have used our research since 2012.