Dell PowerMax vs HPE All-Flash Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #3 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #13 with an average rating of 8.7. Dell Technologies holds a 8.9% mindshare in N, compared to Hewlett Packard Enterprise’s 1.2% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Aug 24, 2025

Dell PowerMax and HPE All-Flash Storage compete in the high-performance storage solutions category, where Dell PowerMax has the upper hand due to its superior data reduction capabilities and NVMe technology.

Features: Dell PowerMax is known for its reliability, NVMe-based performance, and effective data services like SRDF that offer exceptional data protection. It also features deduplication and compression that provide significant space savings. HPE All-Flash Storage is appreciated for its flexibility in integration and management, high availability, and the ease of expanding storage capacities. Users find it simple to use, which aids in its wide acceptance.

Room for Improvement: Dell PowerMax could benefit from enhancing its deduplication and compression ratios and improving its user interface for better usability. Improved NVMe support and addressing stability and usability issues are also necessary. HPE All-Flash Storage lacks snapshot immutability and requires better cloud integration. Its management tools and GUI could be enhanced to offer a more streamlined experience.

Ease of Deployment and Customer Service: Dell PowerMax offers versatile deployment options, including hybrid cloud setups, making it adaptable. Its technical support is effective, though occasionally delayed in SLA compliance. HPE All-Flash's on-premises focus limits deployment flexibility, but it offers solid support despite occasional language barrier issues with global teams.

Pricing and ROI: Dell PowerMax is considered expensive but justifies its price through efficiency gains and ROI via consolidation and uptime. Its additional features and superior support validate its cost. HPE All-Flash offers better pricing flexibility in select regions, though it remains costly. Dell PowerMax demonstrates competitive ROI through operational efficiencies, whereas HPE's pricing often appeals more due to its upfront attractiveness.

To learn more, read our detailed Dell PowerMax vs. HPE All-Flash Storage Report (Updated: July 2025).

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.1%, up from 2.4% compared to the previous year. The mindshare of Dell PowerMax is 8.9%, down from 9.8% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.2%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Dell PowerMax	8.9%
Pure FlashArray X NVMe	3.1%
HPE All-Flash Storage	1.2%
Other	86.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has benefited my organization because it has reduced time to insights."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Everything, especially the VMs inside, is pretty fast."

More Pure FlashArray X NVMe pros

"It is very stable. We expect superior performance and reliability from this particular storage system."

"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."

"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."

"My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself."

"Dell PowerMax NVMe's tech support is good."

"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."

"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."

"The solution's most valuable feature is the data reduction ratio."

More Dell PowerMax pros

"The initial setup is easy compared to other vendors."

"The solution is easily manageable."

"The storage has been very simple to use and offers high availability."

"The platform’s most valuable feature is the ability to process huge amounts of data."

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"I would like to see replication and DR features in the next release of this solution."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We need better data deduplication."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

More Pure FlashArray X NVMe cons

"The initial setup process is difficult."

"The initial setup was complex, as it is a complex system and you have to learn a lot."

"Part validation could be improved."

"The solution should include more AI features to make it smarter."

"The initial setup was complex, and we had experienced people working on it."

"The one area for improvement in Dell PowerMax NVMe would be to align the features of the on-premises version with those available in the cloud, as this would provide added value and flexibility."

"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."

"I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago."

More Dell PowerMax cons

"The product’s ability to recover information and generate reports needs enhancement."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The product is expensive. I rate the pricing a nine out of ten."

"The support, visibility, and reporting features must be improved."

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The price is starting from $500,000."

"The pricing for this solution is good compared to other products in the market."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

"Our costs are on a yearly basis."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"The tool is very expensive."

More Dell PowerMax pricing and cost advice

"The product is not cheap."

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Government

Music Company

12%

Government

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	16
Large Enterprise	54

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

See all answers

What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 25% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 12% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 10% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 2% of the time

More Dell PowerMax Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 65% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 35% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

September 2025

Download Dell PowerMax product report

Buyer's Guide

NVMe All-Flash Storage Arrays

August 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. HPE All-Flash Storage

July 2025

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