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Deepgram vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deepgram
Ranking in AI Customer Support
10th
Ranking in AI Sales & Marketing
8th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
11
Ranking in other categories
Text-To-Speech Services (2nd), Speech-To-Text Services (1st), AI Scheduling & Coordination (3rd)
Gupshup
Ranking in AI Customer Support
6th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th)
 

Mindshare comparison

As of October 2026, in the AI Customer Support category, the mindshare of Deepgram is 1.3%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Deepgram1.3%
Other97.8%
AI Customer Support
 

Featured Reviews

Arunkumar HG - PeerSpot reviewer
Technology Architect & Hands-On Leader | Prototyping, Automation, AI/LLM Integration | 20+ Years in at Regalix
A Powerful, Adaptable, and Constantly Evolving STT Solution for Voice Automation
Honestly, Deepgram has been exceptionally proactive in addressing the primary area that needed improvement. My main challenge was with the real-time detection of when a user has finished speaking in a live conversation, which is critical for a responsive voice bot. They directly solved this by releasing their Flux model. Because Flux is a recent release, I haven't yet had enough time to thoroughly test it and identify new limitations. At this stage, any "improvement" would be more of a "nice-to-have" feature rather than a fix for an existing problem. The core service is already very robust and meets all of our current needs. What additional features should be included in the next release? ---------------------------------------------------------------- Looking toward the future, here are a few features that could add even more value to an already excellent platform: * Advanced Built-in Analytics: While I can get the raw transcript and build my own analytics pipeline, it would be powerful to have features like sentiment analysis, emotion detection, or automatic summarization offered directly through the API. This would save significant development time. * More Granular Speaker Diarization: For calls with multiple participants, enhancing the real-time speaker diarization (labeling who is speaking) to be even more precise would be a fantastic addition for creating detailed call analyses. * Tighter Integration with TTS: Since Deepgram is also expanding into Text-to-Speech (TTS), offering a more seamlessly integrated STT-to-TTS pipeline could simplify the development stack for creating voice agents from start to finish. * Specialized, Pre-Trained Industry Models: While the general models are highly accurate, offering even more specialized, pre-trained models for specific industries like finance, healthcare, or legal-which are heavy on specific jargon-could push the accuracy even higher for those niche use cases.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable capabilities of Deepgram that I've found so far include low latency, as it offers less than 200 milliseconds, which is not provided by any other text-to-speech models."
"We have tracked a reduction of around 70% in the support cost and direct human interaction for support."
"The features that I have been using in the tool have been very stable."
"Deepgram's transcription stands out compared to other solutions primarily due to its speed and accuracy; those are important points for me because not all providers or tools handled Spanish well, but Deepgram adjusted perfectly for that use case, and we also chose 11Labs voice, a South American voice, which worked very well with Deepgram."
"The speed of the solution for transcribing videos is good."
"Deepgram has significantly improved our transcription process in terms of speed and accuracy, allowing us to efficiently convert verbal feedback into text, enabling quicker analysis and implementation of new features."
"Deepgram's low latency transcription has greatly impacted my ability to deliver reliable voice agents and provided very good transcription."
"The best thing with Deepgram is they are continually evolving and doing a lot of market research, and they take feedback seriously."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
 

Cons

"Even though Deepgram has many customization options, I wish that Deepgram had voice cloning customization to a much larger extent."
"Regarding improvements for Deepgram, I think the quality of the transcriptions could be enhanced, as the Spanish accent poses challenges, making it harder to transcribe some words, and considering additional accents from Chilean or Argentine speakers could improve the model's performance with local words."
"I would like it to be more accurate."
"The solution does not properly identify the number of speakers."
"Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases."
"The traditional Speech-to-Text doesn't understand when the user is done speaking in bot conversations."
"We've had issues in the past where it generates the transcript, and a lot of the text is duplicated."
"Deepgram is currently restricted to only the English variants, but it should include other languages, such as German or French."
"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Gupshup can be improved in terms of the UI and the design of the particular model."
 

Pricing and Cost Advice

"The pricing is moderate."
"The solution’s pricing is cheap."
"Deepgram is a cheap solution."
"When using Deepgram, one needs to pay for the hours or minutes for which the transcription is needed."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Educational Organization
9%
Comms Service Provider
8%
University
8%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Deepgram?
My experience with pricing, setup cost, and licensing is that pricing is seamless and customizable as needed. Currently, we use the growth plan. For enterprise, they offer a higher tier, so it is c...
What needs improvement with Deepgram?
Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases. It could be multi...
What is your primary use case for Deepgram?
My main use case for Deepgram is creating voice agents to automate the customer support part and reply to FAQs and customer queries. Deepgram has multiple models, speech to text and text to speech ...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

Find out what your peers are saying about Deepgram vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.