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Deepgram vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deepgram
Ranking in AI Customer Support
8th
Ranking in AI Sales & Marketing
8th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
11
Ranking in other categories
Text-To-Speech Services (2nd), Speech-To-Text Services (1st), AI Scheduling & Coordination (2nd)
Gupshup
Ranking in AI Customer Support
4th
Ranking in AI Sales & Marketing
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (6th)
 

Mindshare comparison

As of July 2026, in the AI Customer Support category, the mindshare of Deepgram is 1.3%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Deepgram1.3%
Other97.7%
AI Customer Support
 

Featured Reviews

Arunkumar HG - PeerSpot reviewer
Technology Architect & Hands-On Leader | Prototyping, Automation, AI/LLM Integration | 20+ Years in at Regalix
A Powerful, Adaptable, and Constantly Evolving STT Solution for Voice Automation
Honestly, Deepgram has been exceptionally proactive in addressing the primary area that needed improvement. My main challenge was with the real-time detection of when a user has finished speaking in a live conversation, which is critical for a responsive voice bot. They directly solved this by releasing their Flux model. Because Flux is a recent release, I haven't yet had enough time to thoroughly test it and identify new limitations. At this stage, any "improvement" would be more of a "nice-to-have" feature rather than a fix for an existing problem. The core service is already very robust and meets all of our current needs. What additional features should be included in the next release? ---------------------------------------------------------------- Looking toward the future, here are a few features that could add even more value to an already excellent platform: * Advanced Built-in Analytics: While I can get the raw transcript and build my own analytics pipeline, it would be powerful to have features like sentiment analysis, emotion detection, or automatic summarization offered directly through the API. This would save significant development time. * More Granular Speaker Diarization: For calls with multiple participants, enhancing the real-time speaker diarization (labeling who is speaking) to be even more precise would be a fantastic addition for creating detailed call analyses. * Tighter Integration with TTS: Since Deepgram is also expanding into Text-to-Speech (TTS), offering a more seamlessly integrated STT-to-TTS pipeline could simplify the development stack for creating voice agents from start to finish. * Specialized, Pre-Trained Industry Models: While the general models are highly accurate, offering even more specialized, pre-trained models for specific industries like finance, healthcare, or legal-which are heavy on specific jargon-could push the accuracy even higher for those niche use cases.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ROI has been excellent; the cost is night and day compared to the cost of human transcription, and we're spending maybe a tenth of the cost we would if we were still doing manual transcriptions."
"The features that I have been using in the tool have been very stable."
"The best features of Deepgram for me are the level of transcription accuracy it provides and the amount of time it saves."
"The speed of the solution for transcribing videos is good."
"Deepgram's low latency transcription has greatly impacted my ability to deliver reliable voice agents and provided very good transcription."
"Deepgram's transcription stands out compared to other solutions primarily due to its speed and accuracy; those are important points for me because not all providers or tools handled Spanish well, but Deepgram adjusted perfectly for that use case, and we also chose 11Labs voice, a South American voice, which worked very well with Deepgram."
"Deepgram has significantly improved our transcription process in terms of speed and accuracy, allowing us to efficiently convert verbal feedback into text, enabling quicker analysis and implementation of new features."
"The solution's most valuable feature is its speed of transcription, as it is one of the fastest tools, especially if you compare it to the second fastest solution that you can get, which is 20 times faster, so it is not just a marginally faster product."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
 

Cons

"The traditional Speech-to-Text doesn't understand when the user is done speaking in bot conversations."
"I would like it to be more accurate."
"Even though Deepgram has many customization options, I wish that Deepgram had voice cloning customization to a much larger extent."
"We haven't seen a return on investment with Deepgram so far; we have been building POCs for the last two years but recently switched to AWS in the last two months due to scalability issues with the pay-as-you-go model."
"Regarding improvements for Deepgram, I think the quality of the transcriptions could be enhanced, as the Spanish accent poses challenges, making it harder to transcribe some words, and considering additional accents from Chilean or Argentine speakers could improve the model's performance with local words."
"We've had issues in the past where it generates the transcript, and a lot of the text is duplicated."
"Deepgram is currently restricted to only the English variants, but it should include other languages, such as German or French."
"In comparison to Deepgram, I would say that the transcript accuracy offered by other products is much higher."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup could be improved by adding more selection of templates."
 

Pricing and Cost Advice

"Deepgram is a cheap solution."
"The pricing is moderate."
"The solution’s pricing is cheap."
"When using Deepgram, one needs to pay for the hours or minutes for which the transcription is needed."
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Top Industries

By visitors reading reviews
Educational Organization
10%
Construction Company
9%
University
8%
Financial Services Firm
8%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Deepgram?
My experience with pricing, setup cost, and licensing is that pricing is seamless and customizable as needed. Currently, we use the growth plan. For enterprise, they offer a higher tier, so it is c...
What needs improvement with Deepgram?
Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases. It could be multi...
What is your primary use case for Deepgram?
My main use case for Deepgram is creating voice agents to automate the customer support part and reply to FAQs and customer queries. Deepgram has multiple models, speech to text and text to speech ...
What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Comparisons

 

Overview

Find out what your peers are saying about Deepgram vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.