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Deepgram vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deepgram
Ranking in AI Customer Support
10th
Ranking in AI Sales & Marketing
9th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
11
Ranking in other categories
Text-To-Speech Services (3rd), Speech-To-Text Services (1st), AI Scheduling & Coordination (3rd)
Gupshup
Ranking in AI Customer Support
5th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th)
 

Mindshare comparison

As of August 2026, in the AI Customer Support category, the mindshare of Deepgram is 1.3%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Deepgram1.3%
Other97.7%
AI Customer Support
 

Featured Reviews

Arunkumar HG - PeerSpot reviewer
Technology Architect & Hands-On Leader | Prototyping, Automation, AI/LLM Integration | 20+ Years in at Regalix
A Powerful, Adaptable, and Constantly Evolving STT Solution for Voice Automation
Honestly, Deepgram has been exceptionally proactive in addressing the primary area that needed improvement. My main challenge was with the real-time detection of when a user has finished speaking in a live conversation, which is critical for a responsive voice bot. They directly solved this by releasing their Flux model. Because Flux is a recent release, I haven't yet had enough time to thoroughly test it and identify new limitations. At this stage, any "improvement" would be more of a "nice-to-have" feature rather than a fix for an existing problem. The core service is already very robust and meets all of our current needs. What additional features should be included in the next release? ---------------------------------------------------------------- Looking toward the future, here are a few features that could add even more value to an already excellent platform: * Advanced Built-in Analytics: While I can get the raw transcript and build my own analytics pipeline, it would be powerful to have features like sentiment analysis, emotion detection, or automatic summarization offered directly through the API. This would save significant development time. * More Granular Speaker Diarization: For calls with multiple participants, enhancing the real-time speaker diarization (labeling who is speaking) to be even more precise would be a fantastic addition for creating detailed call analyses. * Tighter Integration with TTS: Since Deepgram is also expanding into Text-to-Speech (TTS), offering a more seamlessly integrated STT-to-TTS pipeline could simplify the development stack for creating voice agents from start to finish. * Specialized, Pre-Trained Industry Models: While the general models are highly accurate, offering even more specialized, pre-trained models for specific industries like finance, healthcare, or legal-which are heavy on specific jargon-could push the accuracy even higher for those niche use cases.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have tracked a reduction of around 70% in the support cost and direct human interaction for support."
"Deepgram has significantly improved our transcription process in terms of speed and accuracy, allowing us to efficiently convert verbal feedback into text, enabling quicker analysis and implementation of new features."
"The speed of the solution for transcribing videos is good."
"The features that I have been using in the tool have been very stable."
"Deepgram's transcription stands out compared to other solutions primarily due to its speed and accuracy; those are important points for me because not all providers or tools handled Spanish well, but Deepgram adjusted perfectly for that use case, and we also chose 11Labs voice, a South American voice, which worked very well with Deepgram."
"The most valuable capabilities of Deepgram that I've found so far include low latency, as it offers less than 200 milliseconds, which is not provided by any other text-to-speech models."
"The best thing with Deepgram is they are continually evolving and doing a lot of market research, and they take feedback seriously."
"Deepgram is able to handle large volumes of audio data without compromising accuracy."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"The return on investment has been tremendous."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
 

Cons

"I would not recommend Deepgram to other users because it does not properly identify video communication."
"I would like it to be more accurate."
"Even though Deepgram has many customization options, I wish that Deepgram had voice cloning customization to a much larger extent."
"The area of live transcription could be improved. Sometimes, Deepgram's WebSocket is disposed of due to redundancy."
"We've had issues in the past where it generates the transcript, and a lot of the text is duplicated."
"When I had an AI interview for coding, Deepgram didn't capture the names of programming languages or well-known LLMs accurately all the time."
"Deepgram is currently restricted to only the English variants, but it should include other languages, such as German or French."
"Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
 

Pricing and Cost Advice

"When using Deepgram, one needs to pay for the hours or minutes for which the transcription is needed."
"Deepgram is a cheap solution."
"The solution’s pricing is cheap."
"The pricing is moderate."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
10%
Educational Organization
9%
Financial Services Firm
9%
University
8%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise1
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Deepgram?
My experience with pricing, setup cost, and licensing is that pricing is seamless and customizable as needed. Currently, we use the growth plan. For enterprise, they offer a higher tier, so it is c...
What needs improvement with Deepgram?
Deepgram has a vast UI and a vast range of models, but there could be a simpler version for creating AI agents rather than providing a full-fledged platform for minimal use cases. It could be multi...
What is your primary use case for Deepgram?
My main use case for Deepgram is creating voice agents to automate the customer support part and reply to FAQs and customer queries. Deepgram has multiple models, speech to text and text to speech ...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Comparisons

 

Overview

Find out what your peers are saying about Deepgram vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.